The Complete Guide to Launching Live Shopping That Actually Converts
Learn how brands across Europe are using Live Shopping to drive engagement, increase conversion rates, and generate real-time sales.
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TRUSTED BY
WHAT YOU'LL LEARN
What's Inside the Guide
42 pages of frameworks, real examples, and practical checklists to launch your first high-performing Live Shopping show.
When Live Shopping works (and when it doesn't)
The 5 business types that see results fastest
The minimum setup needed to start today
The 5-step framework for planning your first show
A 14-day promotion plan to drive viewers
The Live Shopping KPIs that actually matter
The 6 most common mistakes brands make
Real examples from brands using Live Shopping today
WHO IT'S FOR
Who This Guide Will Help
Created for the teams and businesses best positioned to succeed with Live Shopping.
BUSINESS TYPES
E-commerce brands
Online-first brands and retailers looking to turn passive browsing into active, real-time purchasing.
Retail chains
Multi-location retailers expanding digital reach and bringing in-store energy online.
DTC / boutique brands
Smaller brands building direct relationships with customers through authentic live experiences.
ROLES & PAIN POINTS
E-commerce Manager
Traffic isn’t converting — you need a channel that drives real-time sales, not just clicks.
Marketing Manager / CMO
Engagement is declining across channels — you need a format that captures and holds attention.
Head of Digital
Standing out is harder than ever — you need a differentiated commerce experience.
Social Media Manager
Paid ad costs keep rising — you need an organic channel that actually converts.
ABOUT US
Why Learn From Sprii?
Sprii is Europe's leading Live Shopping platform. We've helped brands across the continent turn live video into a high-converting sales channel — from MediaMarkt and Marks & Spencer to JYSK and Søstrene Grene.
72K+
Live Shopping events
21M+
products sold
€365M+
in revenue generated
SNEAK PEEK
Preview the Guide
Get a glimpse of the actionable frameworks and practical checklists inside.
What Happens Next
What Happens After You Download
After reading the guide, most brands follow this path
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