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Five proven strategies

3000+

brands using Sprii

4M+

products

28.4K

campaigns

€75.6M

revenue

Used by 698 brands this month

Free 14-page Playbook

Turn Black Month attention into Live Shopping sales

Black Friday is a day. Black Month is a strategy. Get five field-tested Live Shopping strategies to build anticipation, keep viewers engaged, and turn more attention into revenue.

Built from 28K Black Month campaigns that generated €75M in revenue.

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Used by 698 brands this month

Trusted by 3000+ brands and retailers across Europe

More offers. More noise. Less attention.

Black Friday has become Black Month. Winning now means giving shoppers a reason to stop, stay, and buy, not simply adding another discount to the feed.

This playbook shows how leading retail brands use Live Shopping to create attention, urgency, and confidence throughout the peak season.

What's inside the playbook

Proven ways to turn attention into sales

Build anticipation with VIP lists, early deal teasers, and countdowns.

Maximise every show across channels, clips, and replays.

Make deals unmissable using flash offers, surprise reveals, and live-only rewards.

Create party energy with guest hosts, themed formats, and interactive moments.

Design for retention with planned segments and audience participation.

A week-by-week planner covering four weeks before launch through post-event follow-up.

CUSTOMER HIGHLIGHTS

Real strategies from real retail brands

See how BabySam, Normal, and Elgiganten applied these ideas to attract viewers, sustain engagement, and extend the value of their live content.

Denmark, Electronics

extended their Black Friday live content across multiple channels

Denmark, Baby & Kids

built anticipation before

Black Friday with pre-event engagement and VIP activities

built anticipation before Black Friday with pre-event engagement and

VIP activities

Denmark, Hoobies

used interactive challenges and surprise offers throughout their Black Friday

WHO IT'S FOR

Built for teams responsible for Q4 growth

For e-commerce managers, marketing leaders, digital teams, and social media managers whether you’re preparing your first Live Shopping event or scaling an established programme across Black Month.

E-commerce Manager

Traffic isn’t converting — you need a channel that drives real-time sales, not just clicks.

Marketing Manager / CMO

Engagement is declining across channels — you need a format that captures and holds attention.

Head of Digital

Standing out is harder than ever — you need a differentiated commerce experience.

Social Media Manager

Paid ad costs keep rising — you need an organic channel that actually converts.

Why Sprii?

Built from real Black Month performance

Sprii helps retail brands turn live video into an interactive sales channel. This playbook distils what worked across more than 28.4K Black Month campaigns.