Inside Live Shopping
Trends Shaping the Next Era of Commerce

Discover how Live Shopping is transforming retail across Europe and North America — with regional insights, real benchmarks, and strategies to stay ahead of the curve.

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20 pages · 15 min read

"Every time we host a Live Shopping show, we see a peak in sales."

— Mia Nygaard Nikolajsen, Søstrene Grene

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Regional insights · 10 min read

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WHAT YOU'LL LEARN

What's Inside the Guide

Strategic insights, real benchmarks, and case studies from brandsdriving the Live Shopping revolution

Why Live Shopping is transforming global retail

Regional adoption across Europe and North America

Case studies with 200% sales spikes in under an hour

Why return rates can drop as low as 1%

Best day and time to go live for maximum engagement

The ideal length of a high-converting Live Shopping show

User trends, benchmarks, and best practices

Practical steps for staying ahead of the curve

Regional Insights

How Each Region is Adopting Live Shopping

Strategic insights from the markets leading the next era of commerce

Regional Adoption

Nordics

33% of Nordic shoppers have purchased through social and live commerce platforms.

United Kingdom

25% of UK shoppers have already made a purchase through a Live Shopping experience.

Germany

40% of Germans have joined a Live Shopping event — one of Europe's most engaged audiences.

Benchmarks & Best Practices

Best day to go live

41% of top-performing Live Shopping shows are hosted mid-week, when engagement peaks.

Prime-time hour

76% of shows go live around 7 PM — the most effective slot for viewer engagement.

Ideal show length

60–90 minutes is the sweet spot reported by Sprii customers across industries.

Global social sales

In 2025, ~17% of total global online sales are expected to come through social platforms.

ABOUT US

Why Trust Sprii on Live Shopping?

Sprii is Europe's leading Live Shopping platform. Our insights come from thousands of live events powering brands like MediaMarkt, Marks & Spencer, JYSK, and Søstrene Grene — giving us a front-row view of how Live Shopping is evolving across regions.