THE FUTURE OF RETAIL

Inside Live Shopping

Trends, insights, and strategies shaping the next era of commerce

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Welcome to the retail revolution

Live Shopping isn’t just trending—it’s transforming retail as we know it. This report explores how markets in Europe and North America are catching up fast, with case studies revealing jaw-dropping results—like 200% sales increases in under an hour and product return rates as low as 1%.

In 2025, sales through social platforms are expected to make up approximately 17% of total global online sales.

Get strategic insights from each region

Dive deep into user trends and best practices

Learn practical steps for staying ahead of the curve

Explore how each region is adopting
‍Live Shopping

40%

of Germans have joined a Live Shopping event

25%

of UK shoppers have bought with Live Shopping

33%

of Nordic shoppers have purchased on social media platforms

Dig deep into insights and best practices from Live Shopping customers

41%

of most live shopping users go live mid-week

7 PM

76% go live around 7 PM, as prime-time streaming is the most effcetive for engagement.

60-90 min

The ideal lenght of a Live Shopping show as per Sprii Customers

Live Shopping is a vital part of our strategy, offering unparalleled opportunities

Hans Isgreen Sørensen

NiceHair, Denmark

Every time we host a Live Shopping show, we see a peak in our sales numbers

Mia Nygaard Nikolajsen

Søstrene Grene, Denmark

We broke all of our engagement records with Live Shopping and  it showed in our sales

Martin Vad Jespersen

Ecooking, Denmark

Now is the perfect moment to dive into the Live Shopping experience.

The revolution is here—are you ready to be a part of it?

Discover how live shopping can 20X your conversions

Experience Live Shopping with Sprii

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