The food and beverage industry is going live — turning tastings, cooking demos, and product launches into real-time experiences. With Sprii, you can showcase your flavors, engage customers, and drive sales across every channel.
See how this wine retailer converts fans into ready-to-buy customers
Explore how this food retailer demos how to prepare meat to boost product sales
Watch how freshly caught fish can activate an audience using Live Shopping
Live Shopping helps food and beverage brands connect with customers through authentic, engaging demonstrations. From tasting sessions to cooking tutorials, it turns product storytelling into a powerful sales driver while building a loyal foodie community.
Food lovers want to know what makes your products stand out. Live Shopping makes it easy to explain quality, sourcing, and preparation tips while answering questions in real time.
For instance, walking viewers through how to taste-test olive oil or pair wines builds confidence and credibility.
.svg)
Food and beverage brands can host live cooking demos, tastings, or new product launches via Live Shopping to engage food lovers in real time.
Show your recipes, share expert tips, and sell featured products while streaming to your community.
Showcase new products or pairings
Launch seasonal or limited-edition items
Answer viewer questions live
Turn your website into a tasting room by streaming live demos, recipes, and product tutorials directly on-site.
Let viewers watch, shop, and cook along — all without leaving your page.
Demonstrate recipes and pairings live
Highlight gift boxes or bundles
Upsell add-ons like tools or ingredients
From seasonal tastings to exclusive product launches and cooking demos, Live Shopping gives food and beverage brands a powerful way to educate, inspire, and sell to hungry audiences everywhere.
Live Shopping is a great way for food and beverage brands to showcase seasonal flavors, recipes, and products while connecting directly with customers.
Highlight limited-edition items or holiday menus, offer exclusive tasting bundles, and demonstrate creative ways to enjoy your products.
Add interactive touches like live Q&As or polls asking viewers about favorite pairings or ingredients to make each session engaging and memorable.
5-minute tutorials that show you how to sell more with Live Shopping.
Launch new beverages, ingredients, or limited-edition flavors via Live Shopping to create buzz and exclusivity.
Show your products in action — whether pouring, cooking, or pairing — and offer early access or bundle deals during the stream.
These drops build anticipation and keep loyal customers coming back for more.
Host Live Shopping events around trending food themes — from quick weekday dinners to gourmet pairings and cocktail creations.
Demonstrate recipes step by step, show ingredient quality, and answer audience questions in real time to inspire purchases and trust.
Add flavor to your Live Shopping events with interactive games and challenges.Host polls, raffles, or recipe contests to spark participation.
For example, ask viewers to vote on their favorite dish or enter to win a tasting kit.
These elements boost engagement, strengthen brand loyalty, and drive more conversions.
By streaming live shopping events on multiple channels, Coop is boosting their conversion rates to awesome numbers. Read the customer story here.
.svg)
in one joint live sale
conversion rates both during and after their live shows
Live shopping creates amazing opportunities for all kinds of businesses. ICA Nära Kristinehamn sold tons of products in record time with live events.
of minced beef sold in 15 minutes
comments on one image post on Facebook
Who says meat isn't great for live shopping? We don't! Kødriget has proved times and times again that live shopping is a major opportunity to boost sales.
So many customers are new to every live show
A single live show generates a whole week’s turnover
.avif)
See how Sprii works seamlessly across Facebook, Instagram, and websites.
.webp)
Sprii is a global team of seasoned pros eager to make your livestreams perform every step of the way.
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
