What is live shopping?
Is live shopping expensive?
How does live shopping work?
We've gathered the most frequently asked questions and answers to boost your live shopping IQ. If you've got a question that's not here then feel free to contact us.
Live Shopping is a dynamic e-commerce strategy where brands host real-time video streams to showcase products, answer audience questions, and interact directly with potential buyers. Viewers can engage with hosts, learn about the products in detail, and make purchases instantly through integrated shopping features. It combines entertainment, engagement, and convenience to create a memorable shopping experience.
Live shopping offers several advantages for businesses as it creates a sense of urgency and fear of missing out (FOMO) as well as enhances customer engagement and trust, leading to increased sales, faster customer growth, and stronger brand awareness and loyalty.
Video Commerce uses engaging video content—both live and pre-recorded—to promote and sell products online. It allows customers to see products in action, understand their benefits, and make informed purchase decisions directly from the video. Whether it’s a live product demo, a behind-the-scenes look, or an expert review, video commerce connects with customers on a more personal and interactive level.
Live shopping works best with products that are visually engaging or benefit from live demonstrations. Categories like fashion, beauty, electronics, home décor, and food & beverages often thrive in this format. However, success isn’t limited to specific products—it’s about presenting them in an engaging way. Our platform and expertise ensure that even niche or technical products can capture the attention of your audience.
Yes! Live shopping can be adapted to suit virtually any industry. While it’s particularly popular in B2C sectors like retail, beauty, and electronics, it’s also effective in B2B contexts, showcasing products, explaining solutions, or engaging directly with clients. The key is to tailor the experience to your target audience and industry needs, which we can help you achieve.
Yes, live shopping also works for B2B. We see more and more B2B companies diving into the world of live shopping as it creates unique advantages for B2B companies who are looking for a more efficient and effective way to sell their products.
Live shopping involves live video broadcasting on platforms like Facebook, Instagram, or your website, that enable real-time product showcasing and audience interaction, allowing viewers to ask questions and buy products via the comment section.
Sign up with Sprii, select your plan, and link your Facebook and e-commerce platform. Some are hosting their first event within a few hours, while others work with us to craft their optimal live shopping strategy.
Sprii empowers you to host live shopping events on Facebook, Instagram, and your website all at once - a feature available only on our award-winning platform. We strongly advise taking advantage of this by hosting events across all platforms to boost your reach.
Live shopping works for businesses of all sizes. While having a big social media following can be advantageous, it's not a necessity to benefit from live shopping. If your business doesn't have a substantial following, don't worry - live shopping remains a viable option for you. Reach out to us, and let’s discuss the best opportunities.
Live shopping is very cost-effective compared to other marketing or sales activities. The primary investment revolves around the time commitment you dedicate to it. Our pricing packages are very affordable, and they align with your output which means we’re just as interested in your success as you are.
To get started, all you need is the Sprii platform, a smartphone, and possibly a ring light - all of which are simple and easily accessible tools that enable you to host live shopping events in a snap.
No, you don’t need an online store to host live shopping events. Through the built-in “Sprii Checkout,” your customers can conveniently make purchases using payment methods like PayPal, QuickPay, Onpay, MobilePay, and more. Your customers have the option to either have the item shipped or collect the product from your physical store.
Setting up your live shopping event can be done in minutes, depending on the amount of products you’ll be selling. You can quickly select the products you want to showcase using our webshop integrations and set their specific timings so all the work is done automatically.
Try and look for a host within your organization or an influencer who has a deep understanding of your products and brand, or use multiple hosts for a more engaging experience. The hosts should respond to viewer questions, provide valuable product information, and enhance the overall experience.
Yes! At Sprii, our dedicated support and success team is ready to assist you every step of the way. Additionally, you can explore our Knowledge Base for guides, or our website for articles, webinars, and customer success stories to help you master live shopping.
We understand that every business is unique. That’s why we don’t offer a one-size-fits-all pricing model. Instead, we take the time to understand your individual needs, goals, and opportunities. By assessing factors like your audience, engagement, product catalog, and desired outcomes, we create a tailored offering that aligns with your business objectives and maximizes your investment.
Sprii is the only live shopping platform in the world that lets you host live shopping events simultaneously on both social media and your website. Recognized for our innovation, we were awarded the: 'Best E-commerce Tool' and 'Best E-commerce Case' in 2023, underscoring our commitment to delivering exceptional live shopping solutions.
Yes, our website has a wide collection of customer success stories spanning various industries. These stories offer valuable insights into the challenges users face, the strategies they use to overcome them, and the results they achieve through live shopping.
From customized product overlays to fully automated messages, we have everything you need to boost engagement and interaction before, during, and after your show. Among our most impactful tools are our gamification features and live reminders.
We're committed to assisting you every step of the way. Whether you’re new to live shopping or looking to refine your strategy, we’re here to help. From initial planning and platform setup to creating engaging content and launching your first event, we’ll guide you through every step. Plus, we’ll provide insights and optimization tips to ensure your live shopping campaigns deliver measurable results.
Sprii comes with a personalized dashboard that gives you a quick and easy way to monitor and analyze all your live shopping data. With your dashboard, you’ll have comprehensive insights and control to improve your live shopping events.
Yes, we offer customizable graphic overlays for products and competitions, as well as start and end screens tailored to align with your brand's identity. This enables you to design these elements to deliver a fully branded customer experience.
Yes, our platform integrates with the most recognized tools in the e-commerce industry, like WooCommerce, Shopify, and more! If we don't currently support an integration that aligns with your specific platform, reach out to us.
Sprii offers seamless integration with your existing online store, ensuring that your customers encounter the familiar check-out flow and payment options you currently utilize. For those without an online store, we integrate with QuickPay, Reepay, Epay, and much more, and if you desire an alternative solution, we're prepared to broaden our range of options to cater to your preferences.
Sprii seamlessly integrates with your E-commerce site, synchronizing with your inventory and product catalog automatically. This integration empowers you to effortlessly display specific products from your inventory during your live shopping events.
We offer three pricing packages: Social, Website, and Combo. Additionally, for those interested in testing Sprii before committing, we offer a trial with limited features. This trial lets you test the platform and experience its functionalities firsthand.
Amidst the millions of people actively engaging on social media each day, it stands as the prime location to captivate your customers’s attention. By using Sprii, you’re able to streamline the purchase process, making it easy and user-friendly for your customers to buy your products from anywhere in the world.
We recommend promoting your live shopping event across multiple channels, including social media, emails, and your website. To support your marketing efforts, we've developed a 10-day promotion playbook that serves as a strategic guide to ensure your success.
Experience Live Shopping with Sprii