Boost sales for your baby & kids products with Live Shopping and Sprii

The Baby & Kids industry is embracing Live Shopping with open arms — from baby essentials to back-to-school gear — helping brands build trust, boost sales, and connect with modern parents in real time.

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Trusted by the big ones, loved by everyone

Get inspired by these

leading baby's & kids brands

4 Reasons why Live Shopping is perfect

for the Baby & Kids industry

Live Shopping helps Baby & Kids brands connect with modern shoppers by showcasing real products in action. It builds trust, answers common questions, and helps parents shop smarter — from newborn essentials to toddler gear and back-to-school supplies.

1

Inspire through hands-on guidance

Live Shopping lets brands demonstrate products in action, offering parents tips, expert advice, and peace of mind.

For example, showing how to layer baby clothing for different seasons or how soft and breathable a fabric is can help parents make confident, informed purchases.
2

Build trust with expert insights

Parents want to know they’re choosing the best for their kids. Live Shopping allows brands to explain product benefits, compare options, and answer live questions.

For example, walking through the fit, support, and materials of baby shoes on camera can help caregivers choose the right size and style with confidence.

Behind the numbers
Customers are 6 times more likely to engage with live video content than with static images
3

Create a shared brand experience

Live Shopping gives parents a space to connect, ask questions, and learn from others — all while discovering products that fit their family’s needs.

For example, giving a tour of a baby’s nursery while highlighting furniture, toys, and storage can inspire viewers and drive instant purchases.
4

Drive sales with live discovery

When shoppers see how a product fits into everyday life, they’re more likely to buy. Live Shopping turns demos into purchases — instantly.

For example, showing the softness, size, and versatility of baby cloths — from burp cloths to swaddles — helps parents understand their value and confidently add them to their cart.

Sell directly from live streams across all

your social media channels and website

Go live on your Social Media channels

Baby & Kids brands can launch product drops or exclusive bundles via Live Shopping to create urgency, drive engagement, and boost sales.


Live Shopping on social channels helps demonstrate features, answer questions in real time, and connect with a broader audience—right where they scroll.

Showcase seasonal clothing drops

Launch limited-edition toys or gear

Answer parent questions live to build trust

Learn more

Go live on your Website

Baby & Kids brands brands can go live directly on their e-commerce sites to turn traffic into conversions—without relying on external platforms.

From comparing audio devices to explaining the latest smart tech, Live Shopping on your site gives viewers a front-row seat to every feature and benefit.

Feature nursery furniture setups

Spotlight safety features and certifications

Upsell bundles like feeding kits or bath sets

Learn more

The #1 video commerce solution in these countries:

+ UK
+ Norway
+ Denmark
+ Sweden
+ Germany
+ More

+2,700

Customers

72K

Live Shopping Events

21M

Products Sold

€365M

Revenue Generated

Creative ways Baby & Kids brands

& retailers can leverage Live Shopping

From seasonal promotions to exclusive drops and educational demos, Live Shopping can become a powerful marketing and sales tool for Baby & Kids brands.

Seasonal Promotions

Live Shopping is a fantastic opportunity for Baby & Kids brands to showcase seasonal collections — from cozy winter layers to summer-ready essentials — while connecting directly with parents and caregivers.

These events let you highlight how products work in real life and offer exclusive discounts or limited-time bundles to drive purchases.

Incorporating interactive elements like live Q&A or polls (e.g., favorite baby shower gift ideas) enhances engagement and personalizes the shopping experience.

Inside Live Shopping

Industry Report

Get the latest trends, insights, and strategies shaping the next era of commerce in this free report.

Get the report

Exclusive Product Drops

Baby & Kids brands can use Live Shopping to launch limited-edition items or new collections — like a holiday-themed clothing line or a collaboration with a parenting influencer — to create urgency and excitement.

Live sessions are ideal for spotlighting safety features, product versatility, or age-appropriate use. Offer early access or bundle deals to encourage immediate conversions and repeat viewership.

Trend Showcases

Brands can host Live Shopping events that focus on emerging trends in parenting, baby care, or kids’ fashion — and how their products align with them.

From organic fabrics to Montessori-inspired toys, show how your offerings support modern parenting values. Include real-life demos to highlight use cases, and spark conversation about evolving needs in child development and care.

Answer questions live to build trust and credibility with your audience.

Gamification

Gamifying your Live Shopping experience can significantly boost interaction and engagement.

Use live polls to let viewers vote on their favorite baby names or must-have products for first-time parents. Incorporate raffles, quizzes, or giveaways (e.g., “Win a full nursery starter kit”) to increase participation.

This approach not only strengthens emotional connection with your brand — it also boosts conversion and customer loyalty.

BabySam's live shopping excellence sparks nearly $600K in sales
CUSTOMER CASE

BabySam's live shopping excellence sparks nearly $600K in sales

BabySam's live shopping event generates almost $600K in sales! Explore the success of this live event and how BabySam achieved these amazing results!

Read more
Nearly $600,000

‍

‍

‍

in sales

More than

‍

40,000 views
40% boost in reach with live shopping give Luksusbaby boost
CUSTOMER CASE

40% boost in reach with live shopping give Luksusbaby boost

40% boost in reach with live shopping propels Luksusbaby to new heights. Come behind the scenes to unlock the secrets to their success.

Read more
40%

‍

‍

increase in reach with live shopping

Almost 150,000 engagements

‍

‍

in six live shows

Flying Tiger Copenhagen debuts with Halloween magic
CUSTOMER CASE

Flying Tiger Copenhagen debuts with Halloween magic

Flying Tiger Copenhagen went live for the first time with a themed Halloween event showcasing a bunch of different products.

Read more

A total of over

‍

‍

3,200 views

More than

‍

2,300 total engagements
Coolshop’s viewers added products to cart worth 196,000+ euros in one single live sale
CUSTOMER CASE

Coolshop’s viewers added products to cart worth 196,000+ euros in one single live sale

Coolshop's live shopping events lead to unprecedented growth. Read their success story.

Read more
196,000+ euros

‍

‍

in basket value during one live sale

22,000 viewers

‍

‍

in one single live shopping event

A single Live Shopping show can produce outstanding results!

Higher conversion rate
20x
<10%
Lower return rate
up to 200%
More revenue
Sprii is the perfect solution for launching Live Shopping quickly!
Mari Kvarme
Mari Kvarme
Mys by Mari, Norway
Every time we go live we see a peak in our sales numbers!
Mia Nygaard Nikolajsen
Mia Nygaard Nikolajsen
Søstrene Grene, Denmark
I was highly impressed by Sprii's simplicity and ease of use.
Emma Beattie
Emma Beattie
Create and Craft, United Kingdom

Jump into our Live Shopping simulator to see Sprii in action.

See how Sprii works seamlessly across Facebook, Instagram, and websites.

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We help you succeed

at every key phase

Sprii is a global team of seasoned pros eager to make your livestreams perform every step of the way.

Before
During
After

Plan for success in a bespoke strategy session

We’ll invite you to a kickoff strategy session to get you off to a flying start. The deliverable from this meeting includes a clear business plan for your first shows.

Meet with a real person for onboarding

At Sprii, we prioritize human connection. So, in our onboarding sessions, you’ll talk to an actual human to explore your business and show you how the Sprii platform can benefit you.

Learn effective ways to promote your shows

Getting followers to your live shows requires a well-thought-out promotion plan. We’ll guide you and provide established playbooks and templates.

Bring in experts to produce your live show

Sometimes, you may lack the resources to produce shows. No worries! We can come to you, bring all the necessary equipment, and handle the show production for you.

Talk to a human tech supporter for rapid help

If you have any questions before or during your show, no matter how urgent, you can always get in touch with one of our tech supporters, who’ll work with you to find the right solution.

Get constant monitoring of your shows

When you go live, we want you to focus on delivering a great show. You can achieve this knowing that our global team is monitoring all Sprii shows to help you resolve any issues.

Conduct a postmortem with your team

Learning is the key to success. To support this, we’ll meet with you and your team to do a postmortem of your show and highlight wins and areas for growth.

Discover ways to recycle and reuse content

Live shows are among the most dynamic and informative content in your marketing toolkit. We’ll help you repurpose this content and make it shoppable across all your social and website channels.

See your show’s performance on your dashboard

Get a quick overview of how your show performed, including AOV, top sellers, and more advanced analytics in the Sprii performance dashboard.

Use our revenue calculator to see how much you can earn.

Marc - Customer Success Specialist
Calculate your revenue

Discover how live shopping
can 20X your conversions

Experience Live Shopping with Sprii
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