Flying Tiger Copenhagen

Flying Tiger Copenhagen debuts with Halloween magic

Founded in Copenhagen in 1995, Flying Tiger Copenhagen offers playful, diverse products via 1,000+ global stores, delivering a unique shopping experience.

Hobbies

Denmark

Here's some numbers from their Live Shows

A total of over

3,200 views

More than

2,300 total engagements

During their

live shopping debut

The Goal

A scalable solution to boost their sales across all markets

Flying Tiger Copenhagen was looking for a way to boost online sales while also attracting customers to their brick-and-mortar stores. They found the perfect solution in the form of a Halloween-themed live shopping event. They were able to not only increase online sales but also keep their viewers engaged, leading to stronger customer relationships.

Flying Tiger Copenhagen debuts with Halloween magic

The Challenge

We see live shopping as an opportunity to attract attention to our brand and products and convert interest instantly into sales.

Sara Gammelgaard

Team Lead Marketing Performance at Flying Tiger Copenhagen

The Setup

An easy way to convert social followers to paying customers

Using Sprii, Flying Tiger Copenhagen can seamlessly connect its live shopping events on social media with its website, allowing viewers to purchase products from the live show with ease. This gives Flying Tiger Copenhagen's audience a user-friendly and convenient way to acquire its unique and whimsical products but also empowers the brand to generate awareness and excitement around its brand.

Execution

The Results

This new way of selling gives Flying Tiger Copenhagen massive success

Flying Tiger Copenhagen's first live shopping event was a massive success. The show featured three engaging hosts who managed to attract more than 3,200 viewers and generate over 2,300 comments within just one hour. They dressed up in costumes, hosted competitions, and showcased products, resulting in an engagement that is similar to having more than 3,000 people in a store looking at your products and engaging with your brand, all in one hour.

The remarkable success of their inaugural live shopping event propelled Flying Tiger Copenhagen to expand their live shopping events to over 10 countries, guaranteeing an enjoyable and engaging experience for their entire global customer base.