20-25
B2B customers participated
A successful initiative
two years in a row
Helped their B2B customers boost
revenue and cash flow
Marta du Chateau helps B2B customers sell out at trade fair
Marta du Chateau, a Danish clothing brand, was born from a vision: to offer chic, affordable fashion manufactured in Europe. By keeping production close to home, the brand stays at the cutting edge of trends and can quickly adapt to exciting new styles. With faster delivery times compared to traditional production from Asia, Marta du Chateau brings the latest looks to their loyal customers.
To help Marta du Chateau’s B2B customers sell products at trade fairs
Marta du Chateau is an express brand that quickly adapts to new styles and offers faster delivery times than most other clothing brands. Since late 2021, they’ve been leveraging Sprii’s Live Shopping solution through their daughter company, Klædeskabet, and have shown no signs of slowing down.
Inspired by their success in the direct-to-consumer space, Marta du Chateau had a bold idea: transform their trade fair stands into Live Shopping studios. This concept aimed to empower their B2B customers visiting the trade fair stand to sell Marta du Chateau’s products live through their social media channels.
“We piloted this concept at last year’s CIFF (Copenhagen International Fashion Fair) show, and since it was such a success, we did it again this year,” says Nicoline Olesen from Marta du Chateau.
“It’s a no-brainer for us. Most of our resellers attend the fair, and it’s the perfect way to help them showcase and promote our latest line of clothes to the end customer.”
Setting everything up in advance, they prepared their B2B customers for success.
The team at Marta du Chateau worked tirelessly to ensure that their Live Shopping studio was fully prepared well before the trade fair began.
“First, we picked the products to be shown at the fair. Then we set things up in Sprii, and send our customers all the information well ahead of time,” Nicoline explains.
Since most of Marta du Chateau’s B2B customers are already familiar with Sprii, they can easily navigate the platform and go live across their social media channels.
“We typically showcase anywhere between 30-50 products, and while some B2B customers like to show all of them, others do just a few,” Nicoline adds.
B2B customers who broadcast from Marta du Chateau’s Live Shopping studio often sell out even before the goods hit their stock
“The reason this works so well is that our B2B customers love being among the first to release our new collections, and their customers love shopping for these new styles,” reflects Nicoline.
“This creates a feeling of exclusivity and builds hype around our new collections at CIFF. As a result, these B2B customers often sell out new products even before they reach their stock—helping them boost revenue and cash flow,” she adds.
“The proof of the pudding lies in the fact that the same B2B customers showed up the second time around, ready to stream from our Live Shopping studio at CIFF,” Nicoline concludes.
