Ditur.dk

Ditur.dk automates live sales with Sprii to match increased demand

Founded by Kasper and Mikkel Dissing, Ditur.dk is Denmark’s largest multi-brand watch and jewellery webshop with two stores, offering modern exclusives.

Fashion

Danmark

Here's some numbers from their Live Shows

86,000 views

in one single live shopping event

+129,000 followers

on Ditur.dk's Facebook page

2,400 comments

in one single live sales event

The Goal

How Ditur.dk Automated Operations to Handle Surging Demand

Kasper and Mikkel from Ditur have offered live shopping on Facebook for several years, so they are not new to the game. They know that live sales can help increase their visibility and allow them to communicate with their customers in an unconventional way. That is why they go live every Monday and Thursday night.

However, as more people began to watch their live shows, they quickly found that it was difficult to handle all enquiries and orders manually. They needed a solution that could ensure everyone received the correct product links in Messenger, so they could connect the live broadcast on Facebook with their online store.

Here, Sprii proved to be the exact software they needed to handle all the work behind the scenes.

‍

Live sales are an important part of our online business and growth. It's a great way for us to communicate good deals to our customers in a live format.

KASPER DISSING

CO-OWNER OF DITUR.DK

Ditur.dk automates live sales with Sprii to match increased demand

The Challenge

Sprii has been an essential tool in developing our live auctions. It has helped organise and calculate precise conversions for our auctions.

KASPER DISSING

CO-OWNER OF DITUR.DK

The Setup

Automated messages with purchase links sent in real time by Sprii

In order to juggle all of their customers at the live sale, Ditur teamed up with Sprii to automate the processes and create a better overview of sales. Now, all the customers have to do is to write a comment in the comment section as instructed by Ditur – and then they automatically receive a message with a purchase link. And it all happens in real time without any manual work.

Sprii creates the connection between Ditur’s Facebook live feed and their online store, ensuring that customers receive the correct product links in Messenger. Sprii's mission is to keep an eye on all orders and make sure that customers will eventually receive the items they wanted.

The live selling concept is constantly changing, and Ditur is always seeking to optimise their options and find the best solution. Therefore, Sprii has become an indispensable part of their setup.

Sprii helps Ditur with:

keeping track of all comments and orders from the live shows
sending purchase links to all customers, who made an order in the comment section
getting an overview of who has paid and what to ship.

‍

Execution

The Results

86,000 views in one single live show – and Sprii handles all the administration

Sprii has been a crucial part of Ditur's live shopping events. Ever since their live sales became more and more popular and generated more and more sales, they depended on a software to handle all the manual work. It would simply be impossible to manage without the help of automation.

The results of Ditur's live sales speak for themselves. One of Ditur's recent live shopping events had 86,000 views – and another live show had 2,400 comments. And all this interaction happens in just one hour.

Today, Ditur can focus on actual live sales and on communication instead of wasting time on administrative tasks during live sales. They can focus on their strengths and leave the manual work to Sprii, and this means that they are geared up for even more live shopping sessions in the future.

‍

It's awesome to have a reliable partner in Sprii and with a great level of service. The people behind the live robot help develop and accept ideas and new proposals. All of this contributed to our choice of software.

KASPER DISSING

CO-OWNER OF DITUR.DK

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made €270,000 in 20 minutes with Live Shopping

86,000 views

+129,000 followers

2,400 comments

How Ditur.dk Automated Operations to Handle Surging Demand

Automated messages with purchase links sent in real time by Sprii

86,000 views in one single live show – and Sprii handles all the administration

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