Svane Køkkenet

1,600+ Comments in One Hour: Svane Køkkenet x Miele’s Showroom LIVE That Drove Bookings

Discover how premium kitchen brand Svane Køkkenet teamed up with Miele and Let’s Go Live to turn a Kolding showroom into a high-intent livestream — mixing architecture, appliances, and cooking to spark bookings and qualified demand.

Home Goods

Here's some numbers from their Live Shows

1,600+ comments

in a single show (real-time Q&A + participation)

3,800 views

on Facebook and 762 event responses

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Driving 1:1 bookings

with kitchen specialists was the primary goal.

The Goal

Why did Svane køkkenet and Miele decide to go live with Sprii?

The simple answer was to showcase their kitchens and appliances in a more innovative, human way — and drive personal booking sessions with an interior architect or kitchen expert right from the stream.

The brief was simple: scale the in-store experience to a digital audience without losing the white-glove service.

They did it by spotlighting Miele’s newest appliances and features, and having an interior architect on the screen to give expert advice, they amped it up with Chef Louisa Lorang cooking live to demonstrate performance, usability, and give that homey-feel to viewers watching at home.

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1,600+ Comments in One Hour: Svane Køkkenet x Miele’s Showroom LIVE That Drove Bookings

The Challenge

“Materials, storage, lighting, the whole flow — it didn’t just look good; it felt tangible on the live stream with questions being answered in real-time.”

The Setup

Why it worked

Showroom storytelling: Streaming from the actual kitchen turned specs into an experience
Proof through cooking: Louisa’s dishes showcased Miele’s functionality in real time
Experts on mic: Architect + appliance specialist created trust and depth; comments turned into mini consultations.
Frictionless CTAs: On-screen prompts, reminders kept bookings flowing without leaving the stream.
Gamification: a main prize of 25.000DKK kept viewers watching for a chance to win it.

Results that matter

1,600+ comments and 3,800 views signaled serious purchase intent.
762 event responses primed a warm audience before going live.
The book a 1:1 meeting with a expert captured the high-intent customers

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Execution

The Results

Takeaways other brands can steal

Stage it where it’s used. Go live in your showroom, workshop, or studio to make features feel real.
Pair experts for credibility. Brand + tech partner = deeper answers and higher trust.
Make the next step obvious. “Book a design visit” beats generic CTAs.
Use a main prize. A high-value giveaway concentrates comments, sign-ups, and keeps viewers watching.

Why Sprii

Sprii powers shoppable, multi-platform livestreams with branded overlays, auto-reminders, gamification, analytics, and e-commerce integrations—so you can educate, engage, and convert in one experience.

Ready to script your own showroom success?

Let’s map your live format, partner lineup, and 90-day plan—book a call with our Live Shopping team.