Verkkokauppa.com turns LEGO® into fast-moving revenue with Live Shopping
Verkkokauppa.com is Finland’s leading and most visited online retailer, offering everything from electronics to toys and home products across its stores and 2,500 pickup points — and now they’re turning shopping into a live, interactive experience that fans can’t get enough of.
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Here's some numbers from their Live Shows
Four live shows
so far with the fourth being a new peek
+20,000 comments
in only one hour
Nearly 1,000 shoppers
purchased via the live “store”
The goal with Live Shopping
Finland’s leading omnichannel retailer, Verkkokauppa.com, wanted a repeatable Live Shopping format that could be used to turn their social media following into a revenue stream.
They wanted a show that could do three things at once: create real-time excitement and engagement, move inventory on LEGO® sets, and build a community that comes back for more.
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The approach
With Sprii and Let’s Go Live, the team produced a one-hour Hook + Help + Hype show.
Hook: Drove excitement through bold Instagram and Facebook teasers with –20% live exclusives and giveaways.
Help: Showcased products with instant DM checkout via comment codes (e.g., “LEGO 117”) and real-time Q&A from hosts and customer service.
Hype: Kept momentum with mini-games, prize draws, and a finale where a LEGO® shelf was emptied in 60 seconds.
The impact
This was Verkkokauppa.com’s fourth Sprii-powered live - and their best yet. The combination of crisp buying UX and lively showmanship and authenticity delivered thousands of viewers, ~20,000 comments, and nearly 1,000 shoppers in a single hour.
Takeaways for e-commerce teams
- Use gamification to keep engagement high throughout the show - engagement spikes every time there’s a chance to win.
- Have time limited and special offers – that are only available to the viewers watching your stream.
- Recycle the gold. Turn best moments into shoppable clips for PDPs and category pages.
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Want this playbook for your category?
Sprii powers the full stack – multi-streaming, overlays, comment-to-buy automation, and analytics—so your team can focus on storytelling and sales. Book a 30-minute planning session to see how your business can benefit from Live Shopping.