Verkkokaupa

Verkkokauppa.com turns LEGO® into fast-moving revenue with Live Shopping

Verkkokauppa.com is Finland’s leading and most visited online retailer, offering everything from electronics to toys and home products across its stores and 2,500 pickup points — and now they’re turning shopping into a live, interactive experience that fans can’t get enough of.

Hobbies

Here's some numbers from their Live Shows

Four live shows

so far with the fourth being a new peek

+20,000 comments

in only one hour

Nearly 1,000 shoppers

purchased via the live “store”

The Goal

The goal with Live Shopping

Finland’s leading omnichannel retailer, Verkkokauppa.com, wanted a repeatable Live Shopping format that could be used to turn their social media following into a revenue stream.

They wanted a show that could do three things at once: create real-time excitement and engagement, move inventory on LEGO® sets, and build a community that comes back for more.

Verkkokauppa.com turns LEGO® into fast-moving revenue with Live Shopping

The Challenge

The Setup

The approach

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With Sprii and Let’s Go Live, the team produced a one-hour Hook + Help + Hype show.

Hook: Drove excitement through bold Instagram and Facebook teasers with –20% live exclusives and giveaways.
Help: Showcased products with instant DM checkout via comment codes (e.g., “LEGO 117”) and real-time Q&A from hosts and customer service.
Hype: Kept momentum with mini-games, prize draws, and a finale where a LEGO® shelf was emptied in 60 seconds.

Execution

The Results

The impact

This was Verkkokauppa.com’s fourth Sprii-powered live - and their best yet. The combination of crisp buying UX and lively showmanship and authenticity delivered thousands of viewers, ~20,000 comments, and nearly 1,000 shoppers in a single hour.

Takeaways for e-commerce teams

Use gamification to keep engagement high throughout the show - engagement spikes every time there’s a chance to win.

Have time limited and special offers – that are only available to the viewers watching your stream.

Recycle the gold. Turn best moments into shoppable clips for PDPs and category pages.

“Fourth time live—and still breaking records. Thousands of viewers, nearly 1,000 shoppers, and close to 20,000 comments in a single show.”

Benjamin Henriksen

CEO of Let's Go Live

Want this playbook for your category?

Sprii powers the full stack – multi-streaming, overlays, comment-to-buy automation, and analytics—so your team can focus on storytelling and sales. Book a 30-minute planning session to see how your business can benefit from Live Shopping.