Intersport

How INTERSPORT turned a mega clearance sale into a must-watch Live Shopping event

INTERSPORT, a leading global sports retailer known for top brands and community-driven shopping, took a routine end-of-season sale and turned it into a high-energy Live Shopping experience — boosting engagement, speeding sell-through, and keeping the brand strong.

Fashion

Denmark

Here's some numbers from their Live Shows

641 peak live viewers

Sustained through tight pacing and entertainment-first hosting.

14,346 impressions

Strong long-tail performance after the show.

Up to 70% off live-only deals

Driving real-time urgency and rapid sell-through.

The Goal

What inspired you to go live with Sprii?

Clear inventory fast — without cheapening the brand

INTERSPORT needed to move end-of-season stock quickly without hurting brand value. They wanted a format that felt exciting, themed, and converted impulse into instant checkout.

The Breakthrough

‍To make clearance entertaining, it needed a story. With production partner Let’s Go Live, INTERSPORT created a bold concept: “Deal Jail” — where discounts felt “almost illegal.” Hosts were “locked up” for offering too-good deals, and viewers helped “break them out” through answers, riddles, and competitions that kept engagement high.

Klavs & Victoria drove the pace across brands like Puma, Craft, New Balance, Peak Performance, H2O, and Vans — constantly teasing the next “breakout deal.”

The result: viewers stuck around, commented, laughed, and bought.

How INTERSPORT turned a mega clearance sale into a must-watch Live Shopping event

The Challenge

“Exclusive deals, charismatic hosts, and a playful ‘Deal Jail’ theme turned a standard clearance into must-see shopping.”

The Setup

Why it worked

A theme with personality: “Deal Jail” turned a discount stream into entertainment — memorable, shareable, and community-driven.

Live-only offers: up to 70% off — but only during the show. The fear of missing out kept retention high.

Hosts with charisma: Klavs & Victoria didn’t just present products — they dived into product specs and recommendations.

Production that feels premium: multi-camera setup, graphics, and pacing from Let’s Go Live kept it far from “phone-cam live.”

Frictionless Sprii checkout: comment-to-cart meant viewers could buy without leaving the stream — no drop-off.

The Results

641 peak concurrent viewers
14,346 total views across live + replay
32% average retention

Execution

The Results

Takeaways Other Retailers Can Use

Give your show a name & concept: A memorable theme creates stickiness and repeatable engagement moments.

Reward people for showing up live: If they know the best deals are live-only — they’ll show up on time.

Treat clearance like a campaign — not a markdown: Build anticipation, pace the reveals, and make it feel like an event.

Choose hosts carefully: Energy, humor, and product storytelling drive conversions more than discounts do.

Remove checkout friction: The fewer clicks, the faster the sale.

Ready to turn your next sale into a show people don’t want to miss?

Let’s build your format, your theme, and your first high-impact Live event.

‍

“Name your show, reward your live audience, and treat clearance like a campaign — not just markdowns. The right hosts and a frictionless checkout will always drive more sales than discounts alone.”

More Customer Cases

Denmark

Electronics

Power

made €270,000 in 20 minutes with Live Shopping

641 peak live viewers

14,346 impressions

Up to 70% off live-only deals

What inspired you to go live with Sprii?

The Breakthrough

Why it worked

The Results

Takeaways Other Retailers Can Use

Ready to turn your next sale into a show people don’t want to miss?

More Customer Cases

Power

Klarborg

Børkop Cykler

Ormsson

Highlight Craft

Wilko

Kid Interiør

Philipson Wine

Svane Køkkenet

Verkkokaupa

Kattnakken

Mor & Dotter

Pluspige

Katherine Daniels

Lekekassen

Curv'i'licious

Marta du Chateau

Blomsterlandet

Søstrene Grene

Danish National Football Association

Society of Lifestyle

JYSK

Luksusbaby

BabySam

Elgiganten

NiceHair

Flying Tiger Copenhagen

The Body Shop

Ecooking

Hobbii

Nodge by Nagy

Kødriget.dk

Zizzi Leiden

ICA Nära Kristinehamn

Coolshop

POWER

Plantorama

Chili Clothes I Like

Coop

Degn Topshop

PurePower

EYDA

Totteland.dk

Ditur.dk

Top products

Business type

Resources

Explore more

Why Sprii

Industries

Company