Intersport

How INTERSPORT turned a mega clearance sale into a must-watch Live Shopping event

INTERSPORT, a leading global sports retailer known for top brands and community-driven shopping, took a routine end-of-season sale and turned it into a high-energy Live Shopping experience — boosting engagement, speeding sell-through, and keeping the brand strong.

Fashion

Here's some numbers from their Live Shows

641 peak live viewers

Sustained through tight pacing and entertainment-first hosting.

14,346 impressions

Strong long-tail performance after the show.

Up to 70% off live-only deals

Driving real-time urgency and rapid sell-through.

The Goal

What inspired you to go live with Sprii?

Clear inventory fast — without cheapening the brand

INTERSPORT needed to move end-of-season stock quickly without hurting brand value. They wanted a format that felt exciting, themed, and converted impulse into instant checkout.

The Breakthrough

‍To make clearance entertaining, it needed a story. With production partner Let’s Go Live, INTERSPORT created a bold concept: “Deal Jail” — where discounts felt “almost illegal.” Hosts were “locked up” for offering too-good deals, and viewers helped “break them out” through answers, riddles, and competitions that kept engagement high.

Klavs & Victoria drove the pace across brands like Puma, Craft, New Balance, Peak Performance, H2O, and Vans — constantly teasing the next “breakout deal.”

The result: viewers stuck around, commented, laughed, and bought.

How INTERSPORT turned a mega clearance sale into a must-watch Live Shopping event

The Challenge

“Exclusive deals, charismatic hosts, and a playful ‘Deal Jail’ theme turned a standard clearance into must-see shopping.”

The Setup

Why it worked

A theme with personality: “Deal Jail” turned a discount stream into entertainment — memorable, shareable, and community-driven.

Live-only offers: up to 70% off — but only during the show. The fear of missing out kept retention high.

Hosts with charisma: Klavs & Victoria didn’t just present products — they dived into product specs and recommendations.

Production that feels premium: multi-camera setup, graphics, and pacing from Let’s Go Live kept it far from “phone-cam live.”

Frictionless Sprii checkout: comment-to-cart meant viewers could buy without leaving the stream — no drop-off.

The Results

641 peak concurrent viewers
14,346 total views across live + replay
32% average retention

Execution

The Results

Takeaways Other Retailers Can Use

Give your show a name & concept: A memorable theme creates stickiness and repeatable engagement moments.

Reward people for showing up live: If they know the best deals are live-only — they’ll show up on time.

Treat clearance like a campaign — not a markdown: Build anticipation, pace the reveals, and make it feel like an event.

Choose hosts carefully: Energy, humor, and product storytelling drive conversions more than discounts do.

Remove checkout friction: The fewer clicks, the faster the sale.

Ready to turn your next sale into a show people don’t want to miss?

Let’s build your format, your theme, and your first high-impact Live event.

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“Name your show, reward your live audience, and treat clearance like a campaign — not just markdowns. The right hosts and a frictionless checkout will always drive more sales than discounts alone.”