EYDA has a 3× higher conversion rate with Live Shopping
EYDA is a Danish performance-wear brand for women, built around fit, comfort, and function. With Sprii Live Shopping, they replaced static images with real-time try-ons, size advice, and Q&A across Facebook & Instagram.
The result: deeper engagement and 3× higher conversion, turning conversations into confident purchases.
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3x higher conversion
from live-driven traffic
+9,600 people
reached in a single live
Real-time coaching
that guides sizing & fit into confident buys
EYDA's challenge
For EYDA, fit is everything. But fit is hard to communicate in a grid of product shots. Customers needed to see movement, hear honest size advice, and get quick answers before clicking “buy.”
“Since our designs are all about performance, comfort and fit, those aspects can be difficult to convey through static images… that’s why Live Shopping has been such a great addition.”
With Sprii, EYDA shifted from showing products to coaching customers. Hosts demo fabrics, do try‑ons in multiple sizes, and answer questions live. Crucially, they can engage hundreds of shoppers without a heavy production setup.
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How does EYDA use Live Shopping
- Product Launch Lives to debut new collections with fit & fabric walkthroughs.
- Seasonal Campaign Lives (e.g., back‑to‑gym, cold‑weather layering).
- Influencer‑led Sessions where hosts share sizing, performance tests, and outfit builds.
Each show blends education + entertainment: quick “Which size am I?” segments, side‑by‑side comparisons, and comment‑to‑cart checkout to keep momentum high.
EYDA triples conversions with Live Shopping
- 3× higher conversion rate from live-driven traffic
- 9.6K reach and 2,800+ comments on a single Facebook stream (this is without the live numbers from Instagram)
- Deeper engagement: longer watch times, repeat viewers, and more first‑time buyers participating during lives
Why Sprii Made the Difference
- Conversational commerce at scale — In‑store style guidance, delivered to thousands.
- Frictionless buying — Comment‑to‑cart flows and clear purchase prompts.
- Multistream reach — Go live where the audience is, then convert in place.
What’s Next for EYDA with Live Shopping
Live Shopping remains a core channel in EYDA’s mix. The team will:
- Use lives for ongoing product launches and category expansion
- Double down on fit‑finder segments to reduce uncertainty and returns
- Continue multistreaming to build community while driving conversion
“We see Live Shopping as a valuable tool for both engagement and conversion — especially as we expand our product range and audience.”
The EYDA Playbook that brands can copy
- Make fit visible with try‑ons and size comparisons
- Coach with confidence via rapid Q&A on fabric and use‑cases
- Spark community by greeting repeat viewers and inviting outfit votes
- Reduce friction with pinned buy codes and simple comment‑to‑checkout
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Hits 150% Revenue Growth After First Live Event
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Increased sales by 200% in their first Live Show
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