How Kattnakken Grew Basket Value +265% with Sprii Live Shopping
Discover how Norwegian rainwear brand Kattnakken boosted basket value by 265% using Sprii Live Shopping to turn viewers into engaged customers.
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Here's some numbers from their Live Shows
+265% Basket Value
proving Live Shopping drives not just engagement, but bigger checkouts.
From Viewers to Participants
transforming social followers into loyal, buying customers through real-time dialogue.
Always-On Connection
keeping customers engaged year-round through authentic, interactive shows.
From Norway’s West Coast to Every Family
Kattnakken is a beloved Norwegian rainwear brand born on the wild, rain-soaked west coast of Norway — where weather isn’t a nuisance, it’s a lifestyle. Founded by designer Silje Vatne Ersland, Kattnakken’s mission is simple: to help families enjoy the outdoors, whatever the weather.
Built on the philosophy “Nyt regnet” (Enjoy the Rain), Kattnakken creates colorful, durable, and functional rainwear — tested in real Nordic conditions.
While best known for their children’s rainwear, their collections now extend to juniors and adults, inviting the whole family to embrace the elements together.
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The Challenge: Turning Viewers into Active Participants
Before adopting Live Shopping, Kattnakken had already established a strong presence on social media, especially through informative content featuring Silje. Their videos — from DIY tips to kindergarten wardrobe advice — were designed to educate and engage. However, despite creative efforts, they faced a common challenge
Kattnakken knew they had an engaged audience, but comments and passive views weren’t enough. They wanted a platform that could bring customers into the conversation — in real time.
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The Solution: Live Shopping with Sprii
Kattnakken saw Live Shopping as the perfect next step — a chance to make their customer connection truly interactive. With Sprii’s Live Shopping platform, the team was able to:
Answer questions and show products live in real time
- Let Silje speak directly to viewers
- Build trust and transparency with their community
And with Sprii’s onboarding, Kattnakken went live within a week — just in time for the busy kindergarten season.
The Execution: From Studio Setups to Warehouse Store Walkthroughs
In their first three shows, Kattnakken quickly evolved their format:
Show 1 – Kindergarten Wardrobe
- Focused on dressing children for outdoor play
- Studio setup with wardrobe backdrop
- Live Q&A format launched
Show 2 – Back to School
- Products for school and after-school activities
- Deeper viewer interaction and returning audience
Show 3 – Adult Rainwear Showcase
- Live try-ons and sizing demos
- Huge audience spike
- 265% increase in average basket value compared to their first show
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Key Outcomes
Behind the camera, a three-person team managed the production — directing, handling the technical setup, and engaging viewers in the chat. A live model showcased products on request, adding a dynamic touch to the stream.
As host and product expert, Silje guided viewers through each piece while answering questions live.
All this work resulted in the key outcomes being:
- +265% average basket value growth (Show 1 → Show 3)
- Rising engagement and live viewership with each event
- Strong repeat attendance and word-of-mouth growth
Smart Engagement Moves
Kattnakken kept audiences engaged with teaser clips, re-show reminders, and raincoat giveaways — followed by authentic behind-the-scenes moments that showed the people behind the brand.
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Learnings for Other Brands
- Start Simple — and Stay Real:
Authenticity outperforms polish. Let your people — not your perfection — do the talking.
- Use What You Have:
Kattnakken used existing content themes, team members, and Silje’s natural on-camera voice to get started quickly.
- Treat It as a Conversation, not a Commercial:
Answer real questions. Share genuine knowledge. Trust will follow.
Final Thought: Making Rainwear Fun (and Shoppable)
Kattnakken didn’t just adopt Live Shopping — they turned it into a shared experience. By pairing Silje’s expertise with Sprii’s shoppable video tools, they proved one simple truth:
👉 Rain isn’t something to avoid — it’s something to enjoy.
In just three shows, Kattnakken transformed engagement into measurable growth — combining useful advice, authentic storytelling, and Sprii’s multi-channel streaming to turn every conversation into conversion.
That’s the power of Sprii. Rain or shine.
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