Kattnakken

How Kattnakken Grew Basket Value +265% with Sprii Live Shopping

Discover how Norwegian rainwear brand Kattnakken boosted basket value by 265% using Sprii Live Shopping to turn viewers into engaged customers.

‍

Fashion

Here's some numbers from their Live Shows

+265% Basket Value

proving Live Shopping drives not just engagement, but bigger checkouts.

From Viewers to Participants

transforming social followers into loyal, buying customers through real-time dialogue.

Always-On Connection

keeping customers engaged year-round through authentic, interactive shows.

The Goal

From Norway’s West Coast to Every Family

Kattnakken is a beloved Norwegian rainwear brand born on the wild, rain-soaked west coast of Norway — where weather isn’t a nuisance, it’s a lifestyle. Founded by designer Silje Vatne Ersland, Kattnakken’s mission is simple: to help families enjoy the outdoors, whatever the weather.

Built on the philosophy “Nyt regnet” (Enjoy the Rain), Kattnakken creates colorful, durable, and functional rainwear — tested in real Nordic conditions.

While best known for their children’s rainwear, their collections now extend to juniors and adults, inviting the whole family to embrace the elements together.

“We needed more than viewers. We needed dialogue — real two-way conversations with our customers.”

Kattnakken’s Live Shopping Team

How Kattnakken Grew Basket Value +265% with Sprii Live Shopping

The Challenge

Turning Viewers into Active Participants

Before adopting Live Shopping, Kattnakken had already established a strong presence on social media, especially through informative content featuring Silje. Their videos — from DIY tips to kindergarten wardrobe advice — were designed to educate and engage. However, despite creative efforts, they faced a common challenge

Kattnakken knew they had an engaged audience, but comments and passive views weren’t enough. They wanted a platform that could bring customers into the conversation — in real time.

“We’re finding the balance — mixing advice and offers, without losing what makes it personal.”

Kattnakken’s Live Shopping Team

The Setup

Live Shopping with Sprii

Kattnakken saw Live Shopping as the perfect next step — a chance to make their customer connection truly interactive. With Sprii’s Live Shopping platform, the team was able to:

Answer questions and show products live in real time

Let Silje speak directly to viewers

Build trust and transparency with their community

And with Sprii’s onboarding, Kattnakken went live within a week — just in time for the busy kindergarten season.

Execution

From Studio Setups to Warehouse Store Walkthroughs

In their first three shows, Kattnakken quickly evolved their format:

Show 1 – Kindergarten Wardrobe

Focused on dressing children for outdoor play

Studio setup with wardrobe backdrop

Live Q&A format launched

Show 2 – Back to School

Products for school and after-school activities

Deeper viewer interaction and returning audience

Show 3 – Adult Rainwear Showcase

Live try-ons and sizing demos

Huge audience spike

265% increase in average basket value compared to their first show

By their third show, Kattnakken turned Live Shopping into a true brand experience — live try-ons, audience requests, and 265% higher basket value. That’s what happens when your viewers become part of the show.

Corey Morris

CMO Sprii

The Results

Key Outcomes

Behind the camera, a three-person team managed the production — directing, handling the technical setup, and engaging viewers in the chat. A live model showcased products on request, adding a dynamic touch to the stream.

As host and product expert, Silje guided viewers through each piece while answering questions live.

All this work resulted in the key outcomes being:

+265% average basket value growth (Show 1 → Show 3)

Rising engagement and live viewership with each event

Strong repeat attendance and word-of-mouth growth

Smart Engagement Moves

Kattnakken kept audiences engaged with teaser clips, re-show reminders, and raincoat giveaways — followed by authentic behind-the-scenes moments that showed the people behind the brand.

“It’s not about perfection — it’s about real connection. That’s what Live Shopping with Sprii lets us do.”

Kattnakken’s Live Shopping Team

Learnings for Other Brands

Start Simple — and Stay Real:
Authenticity outperforms polish. Let your people — not your perfection — do the talking.

Use What You Have:
Kattnakken used existing content themes, team members, and Silje’s natural on-camera voice to get started quickly.

Treat It as a Conversation, not a Commercial:
Answer real questions. Share genuine knowledge. Trust will follow.

Final Thought: Making Rainwear Fun (and Shoppable)

Kattnakken didn’t just adopt Live Shopping — they turned it into a shared experience. By pairing Silje’s expertise with Sprii’s shoppable video tools, they proved one simple truth:

👉 Rain isn’t something to avoid — it’s something to enjoy.

In just three shows, Kattnakken transformed engagement into measurable growth — combining useful advice, authentic storytelling, and Sprii’s multi-channel streaming to turn every conversation into conversion.

That’s the power of Sprii. Rain or shine.