wilko’s Christmas Live turned 9.4K views and 4.6K comments into sales
wilko — one of the UK’s most loved value-led home and garden retailers — invited viewers to a warm, joy-filled Christmas Live Shopping show streamed to their community of over 1,000,000 social media followers. With live-only offers, giveaways, and hands-on decorating demos, the show delivered festive inspiration straight into people’s homes — and acted as a strong early-season revenue driver for their Christmas campaign.
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Here's some numbers from their Live Shows
9.4K+ views
On Facebook alone
4.6K+ comments
throughout the broadcast
Exclusive discounts
only available during the live stream
A Christmas Show People Wanted to Spend the Evening With
The concept centered on one idea:
“Join us for a magical festive event – the wilko Christmas Live!”
Instead of simply presenting products, Wilko created a full evening experience. Their hosts introduced the brand-new Christmas collections, demonstrated how to style trees, garlands and tabletops, and shared practical tips for creating a cosy, affordable Christmas look at home.
Throughout the nearly two-hour event, viewers could shop instantly through Sprii while watching exclusive live-only offers pop up on screen. Giveaways and real-time Q&A kept people interacting , turning Christmas prep into something fun, social and shoppable.
Kick Off Christmas With Energy — and Drive Sales Early
Wilko wanted to inspire customers at the start of the Christmas buying season, helping families get their homes holiday-ready without overspending. The show was designed to:
- Reveal the Christmas range in an engaging, “walkthrough” format
- Drive early-season demand with time-limited live offers
- Deepen community connection through giveaways and chat
- Deliver inspiration, tips and demonstrations customers could recreate at home
The commercial aim was clear: make live shopping a key part of their Christmas revenue engine, activating their large social audience with a format that converts more directly than traditional content.
A Festive Evening You Could Shop From
The show followed a clear Christmas flow, guiding viewers through the full Wilko holiday universe:
- First Look at Christmas Collections – new decorations, colour themes and tree-trends
- Tree Styling & Home Décor – baubles, garlands, lights, tabletop decorations
- Gifts & Stocking Fillers – budget-friendly gift ideas and bundles
- Homeware Highlights – cosy textiles, dining accessories and festive finishing touches
- Live Giveaways & Q&A – engagement spikes tied to comment prompts
At each segment, exclusive deals were activated live, encouraging viewers to shop in the moment. Hosting was dynamic and interactive, with constant back-and-forth between presenters and viewers.
Why It Worked
- Hands-on decorating demos that showcased products in context
- Live-only discounts that rewarded people for tuning in
- Festive giveaways tied to comments, boosting engagement and reach
- A large Facebook audience activated through reminders & event promotion
Results
The Wilko Christmas Live generated high engagement, strong viewership and a clear uplift in seasonal shopping behaviour across key categories like décor, gifting, homeware and Christmas staples.
With thousands of real-time comments and steady interest throughout the entire broadcast, the show strengthened Wilko’s position as a family-friendly, value-focused Christmas destination — and played a meaningful role in their early-season sales push.
Takeaways Other Retailers Can Use
- Build a themed live show your audience wants to spend time with
- Use demos to show exactly how products look in real Christmas setups
- Reward viewers with live-only deals to drive immediate checkout
- Use comment-based giveaways to spark engagement
- Stream across multiple social channels to reach existing followers
- Combine entertainment, practical tips and shopping to keep viewers watching longer
More Customer Cases
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Kid Interiør turned a Shoppable Live Show into a cozy Christmas concert
Kid Interiør invited viewers straight into artist Ulrikke Brandstorp’s living room for a warm, music-filled Christmas Live Shopping event. With live performances, personal stories, and a fully styled home using Kid’s Christmas collection, the show became an emotional kickoff to the season — and a strong driver of early holiday revenue.
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19K+ views
On Facebook alone
50% off
for members when buying 2+ items
Inside Philipson Wine’s Live Shopping Strategy: Educational, Shoppable Shows for 8,200 Viewers
Philipson Wine uses Sprii to turn expert wine storytelling into a high-converting Live Shopping program, reaching 8,200 viewers with multistream shows.
1,600+ Comments in One Hour: Svane Køkkenet x Miele’s LIVE That Drove Bookings
Discover how premium kitchen brand Svane Køkkenet teamed up with Miele and Let’s Go Live to turn a Kolding showroom into a high-intent livestream — mixing architecture, appliances, and cooking to spark bookings and qualified demand.
1,600+ comments
in a single show (real-time Q&A + participation)
3,800 views
on Facebook and 762 event responses
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INTERSPORT turned a mega clearance sale into a must-watch Live Shopping event
Discover how INTERSPORT used Live Shopping to boost sell-through, keep brand value strong, and create a must-watch “Deal Jail” clearance event.
641 peak live viewers
Sustained through tight pacing and entertainment-first hosting.
14,346 impressions
Strong long-tail performance after the show.
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EYDA has a 3× higher conversion rate with Live Shopping
EYDA achieves 3× higher conversion with Sprii Live Shopping — turning fit advice into sales via Facebook & Instagram, with 9.6K reach and 2,800 comments.
3x higher conversion
from live-driven traffic
+9,600 people
reached in a single live
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Verkkokauppa.com turns LEGO® into fast-moving revenue with Live Shopping
Discover how Verkkokauppa.com turned LEGO® fans into buyers with Sprii’s Live Shopping—20K comments, 1K shoppers, and record-breaking engagement.
Four live shows
so far with the fourth being a new peek
+20,000 comments
in only one hour
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How Kattnakken Grew Basket Value +265% with Sprii Live Shopping
Discover how Norwegian rainwear brand Kattnakken boosted basket value by 265% using Sprii Live Shopping to turn viewers into engaged customers.
+265% Basket Value
proving Live Shopping drives not just engagement, but bigger checkouts.
From Viewers to Participants
transforming social followers into loyal, buying customers through real-time dialogue.
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How Live Shopping drives 33% of Mor & Dotters’ turnover
How Mor & Dotter turned weekly Live Shopping with Sprii into 33% of turnover, scaling a local Kungsängen boutique into a nationwide Swedish brand.
33% of total turnover
Live as a stable, always-on channel - making it a core growth engine
Nationwide reach
From local boutique to customers across Sweden
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How Pluspige made €13M+ in Live Shopping revenue
Discover how Pluspige and Sprii made Live Shopping a stable revenue channel — €13M+ driven by consistent shows, a devoted Facebook group, and comment-to-cart.
€13M+ in revenue
Live as a stable, always-on channel - turning casual viewers into confident buyers.
17K–46K+ viewers
fueled by a dedicated Facebook group that drives RSVPs and engagement.
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Katherine Daniels Live Shopping Wins Best Experience Award
UK-based professional skincare brand Katherine Daniels won “Best Experience” at The Industry Beauty Innovators Awards by using Sprii’s Live Shopping platform to deliver expert-led demos, real-time Q&A, and authentic community engagement.
Educate to Dominate
Live Shopping That Sells
Inform, inspire, and convert—turning casual viewers into confident buyers.
Powered by People
Fueled by Trust
Expert hosts, live Q&A, and authentic UGC that build lasting trust.
Mys by Mari turns to Live Shopping as cost-effective sales channel
Mys by Mari, a Norwegian women’s clothing retailer, was founded in 2011 by Mari Kvarme. Over the years, the retailer has cultivated a dedicated community of over 12,000 followers on Facebook and Instagram. Every Tuesday, these followers eagerly tune in to watch Mari and co-host Mona present the latest fashion trends in their signature style.
Conversion rates soar from
1.5% to over 53%
50% fewer,
product returns
How Curv’i’licious Used Live Shopping to Drive £750,000+ in Sales
Curv'i'licious, a UK-based retailer specializing in plus-size fashion for women, is committed to empowering women of sizes 16-32 by fostering a vibrant community where pride, confidence, and comfort are celebrated. With a mission to help every woman feel beautiful and comfortable in her own skin, Curv'i'licious has built a loyal following of over 28,000 fans on Facebook. Engaging their audience through live shows 4-5 times a week, the company continues to connect with and uplift their community, making fashion a truly inclusive experience.
500-3,000
comments at every show
£750,000+ in Sales
over 2 years
Marta du Chateau helps B2B customers sell out at trade fair
B2B customers who use Marta du Chateau's Live Shopping studio at CIFF saw significant success, often selling out new collections before the products even reached their stock. This success is driven by the exclusivity and anticipation generated by being among the first to release new styles, which appeals to consumers. The strategy not only boosts revenue and cash flow for these B2B customers but also fosters repeat participation.
20-25
B2B customers participated
A successful initiative
two years in a row
How Live Shopping saved Room101 from closing shop
Room101, a Swedish interior retail store, was founded in 2021 by Sara Ghannad. With a passion for helping customers find the perfect home decor, ROOM101 sells minimalistic, Scandi-chic home decor across Sweden. A true story of rebirth, this retail startup went from almost shutting down to hockey-stick growth - all thanks to Live Shopping with Sprii!
13X
More reach
2,000 SEK to 90,000 SEK
Increase in sales
How Create and Craft grew their organic reach to 2 million
As a leading UK television channel and retail hub, Create & Craft embraced social commerce, integrating Live Shopping to boost engagement and sales. With E-commerce Specialist Emma Beattie at the helm, their meticulous planning and innovative use of Sprii's platform led to impressive results—66,000+ views and 10,000+ comments. Learn their strategies and see how Live Shopping transformed their social media presence and audience engagement.
+66,000
views
10,000
comments
How Blomsterlandet generated almost half a million views
How Blomsterlandet's weekly events, featuring authentic presentations and digital enhancements, transformed their online presence and deepened their connection with their audience.
+400,000
views across Facebook and Instagram.
5X
More comments, compared to their first shows.
Søstrene Grene crushes viewer records with every live shopping event
Søstrene Grene, a rapidly expanding home decor and DIY chain, is incorporating live shopping with Sprii and has seen a growth of 10,000 viewers every time they go live. Learn more about their story.
+71,000
total views
+22,500
total engagements
Primo Tours attendance 100X’ed with live shopping
Primo Tours hosts live shopping events to 100X their attendance compared to physical talks. It's the perfect way for Primo Tours to elevate reach and boost revenue!
100X
increase in attendance
+33,500
total views
The Danish National Football Team uses influencers for live shopping debut
DBU and the Danish National Football Team hosted their debut live shopping event with 4 influencers just before the kickoff of the European Championship.
+22,000
views
+13,000
engagements
Society of Lifestyle shatters B2B record with a 40% conversion rate
Learn how Society of Lifestyle uses B2C and B2B live shopping, and how they boost B2B conversions to 40% and B2C conversions to 700% above the norm.
+$70,000 revenue
with their first B2B event
40% conversion rate
with B2B live shopping
JYSK captivates +51,000 people with live shopping
Learn how JYSK captivates more than 51,000 people during their four live shopping events while staying true to their brand
+51,000
total views
+12,500
average views per show
40% boost in reach with live shopping give Luksusbaby boost
40% boost in reach with live shopping propels Luksusbaby to new heights. Come behind the scenes to unlock the secrets to their success.
40%
increase in reach with live shopping
Almost 150,000 engagements
in six live shows
BabySam's live shopping excellence sparks nearly $600K in sales
BabySam's live shopping event generates almost $600K in sales! Explore the success of this live event and how BabySam achieved these amazing results!
Nearly $600,000
in sales
More than
40,000 views
Elgiganten's first live shopping event is a hit with cooking and entertainment
Discover the success of Elgiganten's inaugural live shopping event at Sprii. Dive into the excitement and get the inside scoop on this live shopping event!
Nearly
11,000 views
+37,000
engagements
NiceHair's birthday week sparks live shopping mania!
NiceHair's successful live shopping during birthday week. See their impressive results.
2 live events
and 11 posts in a week
+33,000 viewers
in 2 live events
Flying Tiger Copenhagen debuts with Halloween magic
Flying Tiger Copenhagen went live for the first time with a themed Halloween event showcasing a bunch of different products.
A total of over
3,200 views
More than
2,300 total engagements
The Body Shop's live shopping journey begins in a physical shop in Norway
Discover how The Body Shop's live shopping event with Sprii dramatically boosted sales.
+2,700
views in total
More than
1,200 comments
Ecooking uses live shopping to boost revenue and community
Learn how Ecooking is using live shopping to increase revenue and build stronger relationships with customers in this customer story.
30 minutes
of average view time
More than 20%
monthly revenue generated from one live show
Hobbii gets a 5x higher conversion with live shopping
Hobbii increases sales fivefold with live shopping. Discover their customer engagement tactics.
5x higher
conversion rates compared to paid adds on social media
108K
total viewers during live shopping
Pluspige has a yearly turnover of 2,956,000 EUR on live sales alone
Live shopping is a huge sales channel for Pluspige. They are generating almost 3,000,000 EUR in yearly turnover with their live shopping events.
17,000 comments
During a single live show
282,000 EUR
In live sales revenue on a single Month
Nodge by Nagy gets 50% increase in turnover and new customers from the entire country
This fashion store is experiencing amazing results with live shopping. Since they started live shopping, they increased turnover by 50%. Read how here.
9,600 comments
in a single live auction
50%
increase in turnover
Kødriget generates a week’s turnover at each live show
Who says meat isn't great for live shopping? We don't! Kødriget has proved times and times again that live shopping is a major opportunity to boost sales.
50%
So many customers are new to every live show
1 week
A single live show generates a whole week’s turnover
Zizzi’s revenue soars to 150% after their first live shopping event
Just one live shopping event was all it took to convince Zizzi Leiden of live shopping. Their first event increased turnover by 150%. Read more right here.
+1,500 views
in one live event
150% increase
in revenue
ICA Nära Kristinehamn sold 1 ton of minced beef in less than 15 minutes
Live shopping creates amazing opportunities for all kinds of businesses. ICA Nära Kristinehamn sold tons of products in record time with live events.
1 ton
of minced beef sold in 15 minutes
384
comments on one image post on Facebook
Miss Rouge creates a week’s turnover every Tuesday night through live sales on Facebook
Miss Rouge, a fashion store in Denmark, is creating a week's turnover when they go live every Tuesday night. Check out the story right here.
6,286 followers
on Facebook
A week's
turnover from every live video
Sambo’s live sales contribute 30% of their total revenue
Sambo incorporated live shopping into their sales strategy with great success. Now, live shopping is contributing 30% of their total revenue.
30% of total revenue
comes from Sambo’s live sales
4,400 viewers
in just one live shopping event
Coolshop’s viewers added products to cart worth 196,000+ euros in one single live sale
Coolshop's live shopping events lead to unprecedented growth. Read their success story.
196,000+ euros
in basket value during one live sale
22,000 viewers
in one single live shopping event
Kenja’s weekly live shopping events contribute 40% of total revenue
Kenja is going live one a week to boost sales and increase reach. This live shopping event equals 40% of the total revenue. Read their story here.
2,400 comments
in one single live shopping event
40%
of Kenja’s total revenue comes from live sales
POWER uses live shopping to drive $3M in 4.5 hours
Learn how POWER is generating significant profits through strategic live shopping.
90,000 unique viewers
in one live event
$3M
in revenue in 4.5 hours
Plantorama’s live shows drives traffic to the physical stores
Live shopping is not only about boosting revenue on a webshop. Plantorama is using live shopping to drive its viewers to the store with great success.
26,000 views
in one single live event
85% of viewers
intend to shop in Plantorama
Rokkjær has a turnover of 13,400 EUR per live event
Businesses of all sizes are using live shopping as a way to boost revenue. Rokkjær, a smaller fashion store, generates 13,400 EUR with each live event.
250
completed orders
13,400 EUR
in turnover
Sales have risen so much that Chili Clothes I Like now has twice as many employees
Chili Clothes I Like doubled its employees because of its success with live shopping. Read the full customer story here.
8,800
The total number of viewers of a single live video
150%
Increase in the number of employees due to direct sales
Coop elevates conversion rates by multistreaming from 150 stores
By streaming live shopping events on multiple channels, Coop is boosting their conversion rates to awesome numbers. Read the customer story here.
150 stores
in one joint live sale
Record-breaking
conversion rates both during and after their live shows
Degn Topshop creates two weeks’ turnover in one live event
One live shopping event lasting just about an hour is generating revenue equaled to what the brand normally achieves in two weeks! Learn how right here.
1,953 products
sold in just two hours
Two weeks’ turnover
generated in one live sale
PurePower created 25% of their monthly turnover in just 45 minutes
A live shopping event with a duration of 45 minutes generated 25% of PurePower's monthly revenue, with 3,200 energy bars sold in 10 minutes.
3,200
energy bars sold in just 10 minutes
25%
of their monthly revenue in 45 minutes
EYDA increased sales by 200% with one of their first live shows
Discover how EYDA achieved remarkable success, boosting sales by 200% through their live shopping shows. Explore their journey here.
75%
new customer growth
2 days
worth of revenue in just 1 hour
Totteland uses live shopping to connect with pet lovers
Totteland harnesses the power of live shopping to forge meaningful connections with pet lovers. Read the full story here.
22K
Views from a single live shopping show
2,300 bags of treats
sold in one live session
Ditur.dk automates live sales with Sprii to match increased demand
Ditur.dk streamlines their live sales with Sprii to effortlessly manage surging demand as sales soar. Explore their automated success story here.
86,000 views
in one single live shopping event
+129,000 followers
on Ditur.dk's Facebook page
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