Society of Lifestyle shatters B2B record with a 40% conversion rate
Founded in 2002 to craft stylish home products for B2B and B2C, Society of Lifestyle ships four brands—House Doctor, Nicolas Vahé, byNORD, and Meraki—worldwide.
.svg)
Here's some numbers from their Live Shows
+$70,000 revenue
with their first B2B event
40% conversion rate
with B2B live shopping
7X higher conversion rate
with B2C live shopping
A revolutionary sales method helps take Society of Lifestyle’s brands to new markets
Society of Lifestyle is always on the lookout for innovative ways to showcase its brands and quality products to retailers and home interior enthusiasts. One of the ways they achieve this is by hosting live shopping events on their website and inviting retailers to participate. By hosting live shopping events tailored for the B2B market, Society of Lifestyle has found a new way to increase brand awareness, build stronger communities and customer relations, and boost overall revenue locally as well as internationally.
To make the process of going ‘live’ even smoother, Society of Lifestyle has partnered with Sprii to seamlessly integrate the platform directly onto their B2B website. This integration makes it effortless for retailers to access the live video feed, add desired products to their order list, and navigate the website for additional product information.
Building stronger connections with B2B customers through live shopping
Society of Lifestyle embraces the needs of its B2B customers by humanizing its brands and establishing a more personal connection through live shopping. B2B live shopping serves as the gateway to achieving this objective, elevating the buying experience and providing retailers with a comprehensive insight into the entirety of the Society of Lifestyle's brand universe.
By hosting live shopping events tailored for retailers, Society of Lifestyle works more efficiently because live shopping not only enhances the buying experience but also resolves the issue of individually introducing products to each retailer, which can be time-consuming and difficult to offer to internationally based retailers. Now, Society of Lifestyle has a way of presenting its product range to thousands of businesses collectively, making it easier for them to explore and discover the brand's offerings.
Generating +$70,000 in revenue from their debut B2B live event exceeds all expectations
Society of Lifestyle successfully hosted live shopping events for both B2B and B2C audiences, reaping remarkable outcomes across both markets. In their inaugural B2B event that lasted for just 40 minutes, they reached retailers across 13 different countries, yielding an impressive revenue of over $70,000 - an achievement nearly doubling their initial goals for the live shopping event.
While acknowledging the anticipated difference in attendance between B2B and B2C events, Society of Lifestyle observed that despite lower viewership, the audience present during B2B events demonstrated a high readiness to make purchases, culminating in an exceptional conversion rate of 40%.
The outcomes from Society of Lifestyle’s B2C live shopping events with the brand House Doctor are also worth mentioning. Just two B2C live shopping events resulted in +12,300 views, +8,000 engagements, and a conversion rate 700% higher than the norm - a clear demonstration of the substantial impact live shopping can have across both B2B and B2C.
Society of Lifestyle's success stories with live shopping illustrates a paradigm shift in retail, pioneering a new era of personalized and immersive shopping experiences, even when it comes to the B2B market.
More Customer Cases
wilko’s Christmas Live turned 9.4K views and 4.6K comments into sales
See how wilko’s Christmas Live Shopping show reached 1M+ followers with live-only offers, giveaways and decorating demos—driving early-season revenue.
.svg)
9.4K+ views
On Facebook alone
4.6K+ comments
throughout the broadcast
.png)
Kid Interiør turned a Shoppable Live with 19.000+ viewers into a cozy Christmas concert
See how Kid Interiør used a Christmas Live Shopping event with Ulrikke Brandstorp to spark emotion, engagement, and early holiday sales.
19K+ views
On Facebook alone
50% off
for members when buying 2+ items
Philipson Wine’s Live Shopping Strategy: Educational Shows for 8,200 Viewers
Philipson Wine uses Sprii to turn expert wine storytelling into a high-converting Live Shopping program, reaching 8,200 viewers with multistream shows.
8,200 people
reached in one show
Multi streaming
to Facebook, Instagram and Website
1,600+ Comments in One Hour: Svane Køkkenet x Miele’s Showroom LIVE That Drove Bookings
See how Svane Køkkenet, Miele and Let’s Go Live turned a Kolding showroom into a high-intent livestream that drove bookings and demand.
1,600+ comments
in a single show (real-time Q&A + participation)
3,800 views
on Facebook and 762 event responses
.png)
How INTERSPORT turned a mega clearance sale into a must-watch Live Shopping event
Discover how INTERSPORT used Live Shopping to boost sell-through, keep brand value strong, and create a must-watch “Deal Jail” clearance event.
641 peak live viewers
Sustained through tight pacing and entertainment-first hosting.
14,346 impressions
Strong long-tail performance after the show.
.png)
EYDA has a 3× higher conversion rate with Live Shopping
EYDA achieves 3× higher conversion with Sprii Live Shopping — turning fit advice into sales via Facebook & Instagram, with 9.6K reach and 2,800 comments.
3x higher conversion
from live-driven traffic
+9,600 people
reached in a single live
.png)
Verkkokauppa.com turns LEGO® into fast-moving revenue with Live Shopping
Discover how Verkkokauppa.com turned LEGO® fans into buyers with Sprii’s Live Shopping—20K comments, 1K shoppers, and record-breaking engagement.
Four live shows
so far with the fourth being a new peek
+20,000 comments
in only one hour
.png)
How Kattnakken Grew Basket Value +265% with Sprii Live Shopping
Discover how Norwegian rainwear brand Kattnakken boosted basket value by 265% using Sprii Live Shopping to turn viewers into engaged customers.
+265% Basket Value
proving Live Shopping drives not just engagement, but bigger checkouts.
From Viewers to Participants
transforming social followers into loyal, buying customers through real-time dialogue.
.png)
How Live Shopping drives 33% of Mor & Dotters’ turnover
How Mor & Dotter turned weekly Live Shopping with Sprii into 33% of turnover, scaling a local Kungsängen boutique into a nationwide Swedish brand.
33% of total turnover
Live as a stable, always-on channel - making it a core growth engine
Nationwide reach
From local boutique to customers across Sweden
.png)
How Pluspige made €13M+ in Live Shopping revenue
Discover how Pluspige and Sprii made Live Shopping a stable revenue channel — €13M+ driven by consistent shows, a devoted Facebook group, and comment-to-cart.
€13M+ in revenue
Live as a stable, always-on channel - turning casual viewers into confident buyers.
17K–46K+ viewers
fueled by a dedicated Facebook group that drives RSVPs and engagement.
.png)
Katherine Daniels Live Shopping Wins Best Experience Award
Katherine Daniels won “Best Experience” at The Industry Beauty Innovators Awards using Live Shopping with Sprii for expert demos, Q&A, and community.
Educate to Dominate
Live Shopping That Sells
Inform, inspire, and convert—turning casual viewers into confident buyers.
Powered by People
Fueled by Trust
Expert hosts, live Q&A, and authentic UGC that build lasting trust.
Mys by Mari turns to Live Shopping as cost-effective sales channel
Discover how Mys by Mari uses Live Shopping to engage 12,000+ followers with weekly Tuesday shows hosted by Mari and Mona.
Conversion rates soar from
1.5% to over 53%
50% fewer,
product returns
How Curv’i’licious Used Live Shopping to Drive £750,000+ in Sales
See how Curv’i’licious uses Live Shopping to empower plus-size women, build community, and engage 28,000+ Facebook fans through weekly live shows.
500-3,000
comments at every show
£750,000+ in Sales
over 2 years
Marta du Chateau helps B2B customers sell out at trade fair
See how Marta du Château helped B2B customers sell out new collections at CIFF before stock landed—using Live Shopping to create exclusivity and demand.
20-25
B2B customers participated
A successful initiative
two years in a row
How Live Shopping saved Room101 from closing shop
Discover how ROOM101, a Swedish Scandi-chic home décor store, achieved hockey-stick growth after almost shutting down—powered by Live Shopping with Sprii.
13X
More reach
2,000 SEK to 90,000 SEK
Increase in sales
How Create and Craft grew their organic reach to 2 million
See how Create & Craft used Live Shopping to boost engagement, drive sales, and transform social media with 66,000+ views and 10,000+ comments.
+66,000
views
10,000
comments
How Blomsterlandet generated almost half a million views
Discover how Blomsterlandet’s weekly Live Shopping events used authentic presentations and smart digital enhancements to grow online reach and loyalty.
+400,000
views across Facebook and Instagram.
5X
More comments, compared to their first shows.
Søstrene Grene crushes viewer records with every live shopping event
Learn how Søstrene Grene uses Live Shopping with Sprii to boost reach and gain 10,000 viewers each time they go live.
+71,000
total views
+22,500
total engagements
Primo Tours attendance 100X’ed with live shopping
Discover how Primo Tours uses Live Shopping to scale attendance 100x vs. physical talks—turning live events into real growth and revenue.
100X
increase in attendance
+33,500
total views
The Danish National Football Team uses influencers for live shopping debut
DBU and the Danish National Football Team hosted their debut live shopping event with 4 influencers just before the kickoff of the European Championship.
+22,000
views
+13,000
engagements
JYSK captivates +51,000 people with live shopping
Learn how JYSK captivates more than 51,000 people during their four live shopping events while staying true to their brand
+51,000
total views
+12,500
average views per show
40% boost in reach with live shopping give Luksusbaby boost
40% boost in reach with live shopping propels Luksusbaby to new heights. Come behind the scenes to unlock the secrets to their success.
40%
increase in reach with live shopping
Almost 150,000 engagements
in six live shows
BabySam’s Live Shopping drives €500K+ in sales
BabySam's live shopping event generates almost $600K in sales! Explore the success of this live event and how BabySam achieved these amazing results!
Over $€500,000
in sales
More than
40,000 views
Elgiganten's first live shopping event is a hit with cooking and entertainment
Discover the success of Elgiganten's inaugural live shopping event at Sprii. Dive into the excitement and get the inside scoop on this live shopping event!
Nearly
11,000 views
+37,000
engagements
NiceHair's birthday week sparks live shopping mania!
NiceHair's successful live shopping during birthday week. See their impressive results.
2 live events
and 11 posts in a week
+33,000 viewers
in 2 live events
Flying Tiger Copenhagen debuts with Halloween magic
Flying Tiger Copenhagen went live for the first time with a themed Halloween event showcasing a bunch of different products.
A total of over
3,200 views
More than
2,300 total engagements
The Body Shop Starts Live Shopping in a Physical Store in Norway
Discover how The Body Shop's live shopping event with Sprii dramatically boosted sales.
+2,700
views in total
More than
1,200 comments
Ecooking uses live shopping to boost revenue and community
Learn how Ecooking is using live shopping to increase revenue and build stronger relationships with customers in this customer story.
30 minutes
of average view time
More than 20%
monthly revenue generated from one live show
Hobbii gets a 5x higher conversion with live shopping
Hobbii increases sales fivefold with live shopping. Discover their customer engagement tactics.
5x higher
conversion rates compared to paid adds on social media
108K
total viewers during live shopping
Pluspige has a yearly turnover of 2,956,000 EUR on live sales alone
Live shopping is a huge sales channel for Pluspige. They are generating almost 3,000,000 EUR in yearly turnover with their live shopping events.
17,000 comments
During a single live show
282,000 EUR
In live sales revenue on a single Month
Nodge by Nagy gets 50% increase in turnover and new customers from the entire country
This fashion store is experiencing amazing results with live shopping. Since they started live shopping, they increased turnover by 50%. Read how here.
9,600 comments
in a single live auction
50%
increase in turnover
Kødriget generates a week’s turnover at each live show
Who says meat isn't great for live shopping? We don't! Kødriget has proved times and times again that live shopping is a major opportunity to boost sales.
50%
So many customers are new to every live show
1 week
A single live show generates a whole week’s turnover
Zizzi’s revenue soars to 150% after their first live shopping event
Just one live shopping event was all it took to convince Zizzi Leiden of live shopping. Their first event increased turnover by 150%. Read more right here.
+1,500 views
in one live event
150% increase
in revenue
ICA Nära Kristinehamn sold 1 ton of minced beef in less than 15 minutes
Live shopping creates amazing opportunities for all kinds of businesses. ICA Nära Kristinehamn sold tons of products in record time with live events.
1 ton
of minced beef sold in 15 minutes
384
comments on one image post on Facebook
Miss Rouge creates a week’s turnover every Tuesday night through live sales on Facebook
Miss Rouge, a fashion store in Denmark, is creating a week's turnover when they go live every Tuesday night. Check out the story right here.
6,286 followers
on Facebook
A week's
turnover from every live video
Sambo’s live sales contribute 30% of their total revenue
Sambo incorporated live shopping into their sales strategy with great success. Now, live shopping is contributing 30% of their total revenue.
30% of total revenue
comes from Sambo’s live sales
4,400 viewers
in just one live shopping event
Coolshop’s viewers added products to cart worth 196,000+ euros in one single live sale
Coolshop's live shopping events lead to unprecedented growth. Read their success story.
196,000+ euros
in basket value during one live sale
22,000 viewers
in one single live shopping event
Kenja’s weekly live shopping events contribute 40% of total revenue
Kenja is going live one a week to boost sales and increase reach. This live shopping event equals 40% of the total revenue. Read their story here.
2,400 comments
in one single live shopping event
40%
of Kenja’s total revenue comes from live sales
POWER uses live shopping to drive $3M in 4.5 hours
Learn how POWER is generating significant profits through strategic live shopping.
90,000 unique viewers
in one live event
$3M
in revenue in 4.5 hours
Plantorama’s live shows drives traffic to the physical stores
Live shopping is not only about boosting revenue on a webshop. Plantorama is using live shopping to drive its viewers to the store with great success.
26,000 views
in one single live event
85% of viewers
intend to shop in Plantorama
Rokkjær has a turnover of 13,400 EUR per live event
Businesses of all sizes are using live shopping as a way to boost revenue. Rokkjær, a smaller fashion store, generates 13,400 EUR with each live event.
250
completed orders
13,400 EUR
in turnover
Sales have risen so much that Chili Clothes I Like now has twice as many employees
Chili Clothes I Like doubled its employees because of its success with live shopping. Read the full customer story here.
8,800
The total number of viewers of a single live video
150%
Increase in the number of employees due to direct sales
Coop elevates conversion rates by multistreaming from 150 stores
By streaming live shopping events on multiple channels, Coop is boosting their conversion rates to awesome numbers. Read the customer story here.
150 stores
in one joint live sale
Record-breaking
conversion rates both during and after their live shows
Degn Topshop creates two weeks’ turnover in one live event
One live shopping event lasting just about an hour is generating revenue equaled to what the brand normally achieves in two weeks! Learn how right here.
1,953 products
sold in just two hours
Two weeks’ turnover
generated in one live sale
PurePower created 25% of their monthly turnover in just 45 minutes
A live shopping event with a duration of 45 minutes generated 25% of PurePower's monthly revenue, with 3,200 energy bars sold in 10 minutes.
3,200
energy bars sold in just 10 minutes
25%
of their monthly revenue in 45 minutes
EYDA increased sales by 200% with one of their first live shows
Discover how EYDA achieved remarkable success, boosting sales by 200% through their live shopping shows. Explore their journey here.
75%
new customer growth
2 days
worth of revenue in just 1 hour
Totteland uses live shopping to connect with pet lovers
Totteland harnesses the power of live shopping to forge meaningful connections with pet lovers. Read the full story here.
22K
Views from a single live shopping show
2,300 bags of treats
sold in one live session
Ditur.dk automates live sales with Sprii to match increased demand
Ditur.dk streamlines their live sales with Sprii to effortlessly manage surging demand as sales soar. Explore their automated success story here.
86,000 views
in one single live shopping event
+129,000 followers
on Ditur.dk's Facebook page
.svg)
.png)