The Body Shop

The Body Shop Starts Live Shopping in a Physical Store in Norway

Founded in Brighton in 1976, The Body Shop offers ethical beauty through 3,000 stores in 70+ countries, engaging 30+ million customers with live shopping.

Health & Beauty

Here's some numbers from their Live Shows

+2,700

views in total

More than

1,200 comments

In just

45 minutes

The Goal

A more engaging way to drive traffic to their webshop and physical stores

The Body Shop wanted a fresh approach to boost traffic to their physical stores and webshop. To achieve this, they pioneered a live shopping event right from the heart of one of their bustling physical stores, seamlessly blending the in-person and online shopping experiences.

We’re excited to use live shopping as a way of gaining more traction in our physical stores and our webshop, and we’re happy our first event went so well

Cecilie Sandbu

Head of Marketing at The Body Shop

The Body Shop Starts Live Shopping in a Physical Store in Norway

The Challenge

The Setup

Bridging the gap between physical and online shopping experiences

They were looking for a way to bridge the offline and online gap, and they wanted a solution that seamlessly facilitated customer interaction while maintaining user-friendliness. The Sprii platform empowers retailers to host shoppable livestreams, effortlessly bridging the online/offline divide, and the setup only took a few minutes before The Body Shop was ready to go!

Execution

The Results

Interaction and usability are important for The Body Shop

Partnering with Sprii provided them with the ideal solution, resulting in an impressive live shopping debut with over 2,700 views and 1,200 comments in just 45 minutes - all while customers were scouting their physical store for offers and high-quality products in the background.