Hobbii gets a 5x higher conversion with live shopping
Hobbii is an international retailer that sells yarn and knitting gear for large parts of the world, including most of Europe as well as Australia, and America. Hobbii has both a physical and an online presence with five large physical stores as well as their popular webshop.
The impact that proves the power of Live Shopping
5x higher
conversion rates compared to paid adds on social media
108K
total viewers during live shopping
Every 6th
comment posted in the comment section ends in a completed purchase
Not a regular e-commerce company
Hobbii has a mission to become much more than an e-commerce shop. Therefore, they have taken several digital initiatives that create a relationship between their customers and their brand. One of their most successful initiatives is their digital workshops and their free bingo game which allows you to win fun prizes. In addition, their web shop is filled to the brim with free recipes that add extra value to their customers.
The live shopping format is a perfect fit for Hobbii’s other marketing initiatives. With live auctions Hobbii can combine value-adding and inspiring content with sales. In their live shows, they can also share everything from discount codes to in-depth knowledge about the products.
Sprii brings reliable simplicity to a multi-country setup
Hobbii’s desire to add value and create relationships combined with their large reach to most of the world require reliable software that can handle everything from triggers to responding to customers during live sales. With a tailor-made solution from Sprii, this wish has become a reality.
One of Sprii's many useful functions is to create comment triggers. When customers type a specific trigger word or sentence, ELISA immediately sends them a message with a link to their desired product(s).
Hobbii uses this feature in their digital bingo game where participants can type ‘bingo’ in the comment section and immediately receive more information about a specific topic or product. This means that potential customers do not have to waste time searching for answers to their questions. To put it simply, Sprii reduces the friction in the buying process by making information easily accessible to all users.
When you broadcast live in many countries and want to make it easy for both yourself and your viewers, reliability is also crucial. Luckily, Sprii never disappoints:
5x higher conversion rate than all paid ads on social media
Hobbii finds that many of those who watch their live auctions end up buying one or more items from their products range. The average viewing time of their shows is a minimum of 2 minutes, which is a long time for an individual to focus on a single product or brand. Just think of an Instagram add which is only viewed for a few seconds before the user scrolls on to the next image or video in their feed.
With live auctions assisted by Sprii, Hobbii gets many completed purchases, while also creating relationships and credibility. The perhaps most important purpose of their live events is that they get the opportunity to guide their customers and give them advise on everything from knitting recipes to peg sizes and various types of yarn.
During a live event, the Hobbii team is able to answer the many questions from their potential customers, which ultimately leads to more sales.
More Customer Cases
Mys by Mari turns to Live Shopping as cost-effective sales channel
Mys by Mari, a Norwegian women’s clothing retailer, was founded in 2011 by Mari Kvarme. Over the years, the retailer has cultivated a dedicated community of over 12,000 followers on Facebook and Instagram. Every Tuesday, these followers eagerly tune in to watch Mari and co-host Mona present the latest fashion trends in their signature style.
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Conversion rates soar from
1.5% to over 53%
50% fewer,
product returns
How Curv’i’licious Used Live Shopping to Drive £750,000+ in Sales
Curv'i'licious, a UK-based retailer specializing in plus-size fashion for women, is committed to empowering women of sizes 16-32 by fostering a vibrant community where pride, confidence, and comfort are celebrated. With a mission to help every woman feel beautiful and comfortable in her own skin, Curv'i'licious has built a loyal following of over 28,000 fans on Facebook. Engaging their audience through live shows 4-5 times a week, the company continues to connect with and uplift their community, making fashion a truly inclusive experience.
500-3,000
comments at every show
£750,000+ in Sales
over 2 years
Marta du Chateau helps B2B customers sell out at trade fair
B2B customers who use Marta du Chateau's Live Shopping studio at CIFF saw significant success, often selling out new collections before the products even reached their stock. This success is driven by the exclusivity and anticipation generated by being among the first to release new styles, which appeals to consumers. The strategy not only boosts revenue and cash flow for these B2B customers but also fosters repeat participation.
20-25
B2B customers participated
A successful initiative
two years in a row
How Live Shopping saved Room101 from closing shop
Room101, a Swedish interior retail store, was founded in 2021 by Sara Ghannad. With a passion for helping customers find the perfect home decor, ROOM101 sells minimalistic, Scandi-chic home decor across Sweden. A true story of rebirth, this retail startup went from almost shutting down to hockey-stick growth - all thanks to Live Shopping with Sprii!
13X
More reach
2,000 SEK to 90,000 SEK
Increase in sales
How Create and Craft grew their organic reach to 2 million
As a leading UK television channel and retail hub, Create & Craft embraced social commerce, integrating Live Shopping to boost engagement and sales. With E-commerce Specialist Emma Beattie at the helm, their meticulous planning and innovative use of Sprii's platform led to impressive results—66,000+ views and 10,000+ comments. Learn their strategies and see how Live Shopping transformed their social media presence and audience engagement.
+66,000
views
10,000
comments
How Blomsterlandet generated almost half a million views
How Blomsterlandet's weekly events, featuring authentic presentations and digital enhancements, transformed their online presence and deepened their connection with their audience.
+400,000
views across Facebook and Instagram.
5X
More comments, compared to their first shows.
Søstrene Grene crushes viewer records with every live shopping event
Søstrene Grene, a rapidly expanding home decor and DIY chain, is incorporating live shopping with Sprii and has seen a growth of 10,000 viewers every time they go live. Learn more about their story.
+71,000
total views
+22,500
total engagements
Primo Tours attendance 100X’ed with live shopping
Primo Tours hosts live shopping events to 100X their attendance compared to physical talks. It's the perfect way for Primo Tours to elevate reach and boost revenue!
100X
increase in attendance
+33,500
total views
The Danish National Football Team uses influencers for live shopping debut
DBU and the Danish National Football Team hosted their debut live shopping event with 4 influencers just before the kickoff of the European Championship.
+22,000
views
+13,000
engagements
Society of Lifestyle shatters B2B record with a 40% conversion rate
Learn how Society of Lifestyle uses B2C and B2B live shopping, and how they boost B2B conversions to 40% and B2C conversions to 700% above the norm.
+$70,000 revenue
with their first B2B event
40% conversion rate
with B2B live shopping
JYSK captivates +51,000 people with live shopping
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+51,000
total views
+12,500
average views per show
40% boost in reach with live shopping give Luksusbaby boost
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40%
increase in reach with live shopping
Almost 150,000 engagements
in six live shows
BabySam's live shopping excellence sparks nearly $600K in sales
BabySam's live shopping event generates almost $600K in sales! Explore the success of this live event and how BabySam achieved these amazing results!
Nearly $600,000
in sales
More than
40,000 views
Elgiganten's first live shopping event is a hit with cooking and entertainment
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Nearly
11,000 views
+37,000
engagements
NiceHair's birthday week sparks live shopping mania!
NiceHair's successful live shopping during birthday week. See their impressive results.
2 live events
and 11 posts in a week
+33,000 viewers
in 2 live events
Flying Tiger Copenhagen debuts with Halloween magic
Flying Tiger Copenhagen went live for the first time with a themed Halloween event showcasing a bunch of different products.
A total of over
3,200 views
More than
2,300 total engagements
The Body Shop's live shopping journey begins in a physical shop in Norway
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+2,700
views in total
More than
1,200 comments
Ecooking uses live shopping to boost revenue and community
Learn how Ecooking is using live shopping to increase revenue and build stronger relationships with customers in this customer story.
30 minutes
of average view time
More than 20%
monthly revenue generated from one live show
Pluspige has a yearly turnover of 2,956,000 EUR on live sales alone
Live shopping is a huge sales channel for Pluspige. They are generating almost 3,000,000 EUR in yearly turnover with their live shopping events.
17,000 comments
During a single live show
282,000 EUR
In live sales revenue on a single Month
Nodge by Nagy gets 50% increase in turnover and new customers from the entire country
This fashion store is experiencing amazing results with live shopping. Since they started live shopping, they increased turnover by 50%. Read how here.
9,600 comments
in a single live auction
50%
increase in turnover
Kødriget generates a week’s turnover at each live show
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50%
So many customers are new to every live show
1 week
A single live show generates a whole week’s turnover
Zizzi’s revenue soars to 150% after their first live shopping event
Just one live shopping event was all it took to convince Zizzi Leiden of live shopping. Their first event increased turnover by 150%. Read more right here.
+1,500 views
in one live event
150% increase
in revenue
ICA Nära Kristinehamn sold 1 ton of minced beef in less than 15 minutes
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1 ton
of minced beef sold in 15 minutes
384
comments on one image post on Facebook
Miss Rouge creates a week’s turnover every Tuesday night through live sales on Facebook
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6,286 followers
on Facebook
A week's
turnover from every live video
Sambo’s live sales contribute 30% of their total revenue
Sambo incorporated live shopping into their sales strategy with great success. Now, live shopping is contributing 30% of their total revenue.
30% of total revenue
comes from Sambo’s live sales
4,400 viewers
in just one live shopping event
Coolshop’s viewers added products to cart worth 196,000+ euros in one single live sale
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196,000+ euros
in basket value during one live sale
22,000 viewers
in one single live shopping event
Kenja’s weekly live shopping events contribute 40% of total revenue
Kenja is going live one a week to boost sales and increase reach. This live shopping event equals 40% of the total revenue. Read their story here.
2,400 comments
in one single live shopping event
40%
of Kenja’s total revenue comes from live sales
POWER uses live shopping to drive $3M in 4.5 hours
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90,000 unique viewers
in one live event
$3M
in revenue in 4.5 hours
Plantorama’s live shows drives traffic to the physical stores
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26,000 views
in one single live event
85% of viewers
intend to shop in Plantorama
Rokkjær has a turnover of 13,400 EUR per live event
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250
completed orders
13,400 EUR
in turnover
Sales have risen so much that Chili Clothes I Like now has twice as many employees
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8,800
The total number of viewers of a single live video
150%
Increase in the number of employees due to direct sales
Coop elevates conversion rates by multistreaming from 150 stores
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150 stores
in one joint live sale
Record-breaking
conversion rates both during and after their live shows
Degn Topshop creates two weeks’ turnover in one live event
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1,953 products
sold in just two hours
Two weeks’ turnover
generated in one live sale
PurePower created 25% of their monthly turnover in just 45 minutes
A live shopping event with a duration of 45 minutes generated 25% of PurePower's monthly revenue, with 3,200 energy bars sold in 10 minutes.
3,200
energy bars sold in just 10 minutes
25%
of their monthly revenue in 45 minutes
EYDA increased sales by 200% with one of their first live shows
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75%
new customer growth
2 days
worth of revenue in just 1 hour
Totteland uses live shopping to connect with pet lovers
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22K
Views from a single live shopping show
2,300 bags of treats
sold in one live session
Ditur.dk automates live sales with Sprii to match increased demand
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86,000 views
in one single live shopping event
+129,000 followers
on Ditur.dk's Facebook page
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