Chili Clothes I Like

Sales have risen so much that Chili Clothes I Like now has twice as many employees

Kalix’s Chili Clothes I Like, led by fearless manager Ulricka, embraced Sprii to engage customers and revolutionize shopping.

Fashion

Sweden

Here's some numbers from their Live Shows

8,800

The total number of viewers of a single live video

‍

150%

Increase in the number of employees due to direct sales

4,900

Responses in the comments section below the video

The Goal

Wanted a new way to interact with customers

As the Chili Clothes I Like store had been active on social media for some time, Ulricka thought it was time to try something different. But since they were already selling a great deal via social media, a new channel was needed. Ulricka wanted a new way of interacting with customers which would live up to the demands of modern-day consumers.

But as a store, how do you avoid losing that vital personal connection to your customers if you want to establish yourself online? The answer is live shopping. Live shopping is simply a way of shopping online where personal contact is in focus.

I'm always eager to try new ideas. It is important to have the courage of your convictions. Sprii is a software program that helps you and your store to embrace the future. The program registers all orders when our store goes live, and it provides our staff with the opportunity to focus on building customer relations and providing the best possible service.

ULRICKA KLASK

STORE MANAGER AT CHILI CLOTHES I LIKE

Sales have risen so much that Chili Clothes I Like now has twice as many employees

The Challenge

For me, it is important that the experience of live shopping is entertaining and positive for our customers. Thanks to Sprii, I can place 100% of my attention on this goal rather than on the technical and administrative stuff.

ULRICKA KLASK

STORE MANAGER AT CHILI CLOTHES I LIKE

The Setup

Sprii manages all administration completely automatically

Sprii is a computer program for live shopping that is linked to Facebook and/or Instagram. Once a store goes live, customers can order products and pay for them directly, regardless of the type of product in question. Live shopping is therefore suitable for all industries such as clothing stores, interior design stores, organic bakeries… you name it.

At the Chili store in Kalix, they routinely hold live shopping events. Something new and unpredictable happens during each event, which creates a relaxed atmosphere and makes the event fun and exciting. Sprii allows Chili Clothes I Like to create several offers at once without any trouble. The customer watching the event can easily place an order by, for example, entering: “Yes, I’ll take offer A”, in the comments field under the video.

Ulricka says that she has always had a forward-thinking mindset when it comes to trying new things. She also adds that the entertainment factor during a live show is key. Before, during, and after a live event, Sprii manages all the administration. Once the event is over, the store gets a full report on all completed orders and payments.

Execution

The Results

“Our sales have grown so much that we have increased our workforce by 150%”

After starting with live shopping, the small store in Kalix has enjoyed great success. If you look at the statistics, it is not a unique situation that Chili Clothes I Like finds itself in. E-commerce has grown exponentially in recent years, something the corona pandemic has no doubt contributed to.

Shopping online is something that particularly the younger generation has embraced, but with the new opportunities offered by Sprii, the slightly older generation has also opened its eyes to online shopping. Sprii allows the store showcase products live and respond to questions in real-time, which contributes to a much higher conversion rate and much lower return rates.

Keeping up with the times when it comes to visibility and accessibility online is unequivocal, and this definitely does not just apply to the clothing industry. In principle, all industries today are represented online, and bearing in mind how much online sales are growing, it is a given that the winners in the future will be those with an online presence.

Thanks to Sprii, we can easily communicate the qualities of our products in a fun and entertaining way. This is one of the factors that has contributed to our great success with going live on social media. Our sales have already grown so much that we have increased our workforce by 150%. We went from being three employees to eight.

ULRICKA KLASK

STORE MANAGER AT CHILI CLOTHES I LIKE

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made €270,000 in 20 minutes with Live Shopping

8,800

150%

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Wanted a new way to interact with customers

Sprii manages all administration completely automatically

“Our sales have grown so much that we have increased our workforce by 150%”

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