500-3,000
comments at every show
£750,000+ in Sales
over 2 years
Live Shopping is now
the primary revenue generator
How Curv’i’licious Leveraged Live Shopping to Achieve £750,000+ in Sales
Curv'i'licious, a UK-based retailer specializing in plus-size fashion for women, is committed to empowering women of sizes 16-32 by fostering a vibrant community where pride, confidence, and comfort are celebrated. With a mission to help every woman feel beautiful and comfortable in her own skin, Curv'i'licious has built a loyal following of over 28,000 fans on Facebook. Engaging their audience through live shows 4-5 times a week, the company continues to connect with and uplift their community, making fashion a truly inclusive experience.
To engage with their community and create a new revenue stream
Like many brick-and-mortar stores, Curv'i'licious faced significant challenges during the COVID crisis. With in-person sales plummeting, the company sought new ways to connect with their customers and boost revenue.
"In an effort to sustain our business during the lockdowns, we began hosting live shows on social media. Customers would tune in from home, and place orders by commenting during the shows. We had someone manually responding to each comment and taking orders one by one, which was very time-consuming and didn’t capture every order,” says Barbara Watkins from Curv'i'licious.
Consistent and interactive Live Shopping events
Curv'i'licious runs live shopping events 4-5 times a week, with "main shows" on Sundays and Wednesdays and "smaller shows" on Tuesdays and Thursdays.
“We prepare 40-50 products for each show and just go live!” says Barbara when explaining how they go about planning their shows.
During these shows, the team makes a point to interact as much as possible with viewers, encouraging questions and comments, which they address in real-time. After the show, the team packs and sends off the orders, ensuring a seamless shopping experience from start to finish.
£750,000+ in Sales over 2 years, making Live Shopping the primary revenue generator
Through consistent dedication, Curv'i'licious has made Live Shopping their primary revenue source, generating over £750,000 in sales.
Running live shows several times a week, the company consistently attracts 50 to 300 live viewers per show, who write anywhere between 500-3,000 comments during each show.
“Sundays are usually our busiest times, but we also see a lot of viewers catching up after the live show ends, which is great because Sprii captures those orders too,” Barbara explains.
When asked for advice to businesses looking to start with Live Shopping, Barbara says, “Building a close relationship and trust with your audience is key. Focus on that and the results will follow.”
