Sustaining customer engagement across the entire week
NiceHair developed a strategic solution to engage their large social media following for an entire week during their birthday celebrations. They created a series of visually appealing image posts that included competitions, as well as two live shopping events. By consistently offering engaging content such as competitions and live shopping, NiceHair was able to generate a rise in interactions, viewership, and sales.
Strengthening customer loyalty with live shopping
NiceHair celebrated their 14th birthday by embracing dynamic live shopping events, which helped them form deeper connections with their customers. The presence of two engaging hosts helped to personify the brand and entertain the audience.
The hosts did a great job addressing viewers' questions, providing them with the necessary information to make well-informed purchasing decisions. This resulted in fewer returns, more entertaining and informative live shopping events, and ultimately, a happier customer base.
A combined audience of +33,000 for two live shopping events
NiceHair achieved remarkable results by embracing live shopping and intensifying their social media promotional efforts. Their two live shopping events captivated an audience of over 33,000 viewers, generating an astonishing total of more than 145,000 comments. In addition, their five competition posts and six image posts ignited the enthusiasm of their audience, amassing an extra 8,000 engagements. This shows that live shopping is a perfect match for NiceHair.