Nearly
11,000 views
+37,000
engagements
In a one-hour event with a food blogger
Elgiganten's first live shopping event is a hit with delicious cooking and entertainment
Elgiganten is a well-established retail giant in the Nordic region, known for its extensive range of consumer electronics and household appliances. Founded in 1996 in Denmark, the brand has expanded with 425 warehouses across Sweden, Norway, Denmark, and Finland.
Starting a new journey with live shopping
Elgiganten has always been renowned for providing top-tier tech products, appliances, and gadgets, along with a strong focus on exceptional customer service. With the aim of establishing a closer relationship with their customers, Elgiganten set out to find a solution that would allow them to involve their entire community. By adopting live shopping, Elgiganten can continue to deliver outstanding customer service while also showcasing the latest technologies available at their store.
Looking for an easy solution to create booming results
Deciding to host live shopping events for their entire community was easy. But Elgiganten wanted a solution that was user-friendly and could create results fast! Using Sprii as their platform, Elgiganten brought in Hannah, their own E-commerce Campaign Specialist, to host their first live shopping show. She joined forces with the prominent food blogger, Rasmus Smedstrup, to connect all the dots for a fun and entertaining live shopping event.
Engaging almost 11,000 people at once
Elgiganten's inaugural live shopping event with Sprii turned out to be a huge success, with almost 11,000 viewers tuning in to the one-hour session. The event was executed seamlessly, featuring Hannah showcasing a range of kitchen gadgets, and Rasmus providing the audience with valuable recipes and tips to make the most of these culinary tools. As a result, the event generated over 37,000 engagements on Facebook, which is quite a remarkable achievement for a debut live event.
