Ecooking uses live shopping to boost revenue and community
Founded in Denmark in 2015, Ecooking offers natural, organic skincare online and via Matas, engaging through social media and live shopping.
30 minutes
of average view time
More than 20%
monthly revenue generated from one live show
Almost 100,000
comments in a single live shopping eve
Skincare products are not always as simple as they may initially seem, and Ecooking understands this reality all too well. That’s precisely why they’ve embraced the concept of live shopping, using it as a powerful tool to not only guide but also educate their customers on the knowledge and techniques necessary to unlock the full potential of their products.
Through its live shopping events, Ecooking built a platform that not only expanded its sales and marketing reach but also fed its community’s hunger for comprehensive skincare insights and guides.
By embracing this innovative approach, Ecooking intertwines education, exploration, and commerce, forming an immersive experience that invites customers to delve deeper into the world of skincare, elevating their understanding and achieving remarkable results.
An easy-to-use setup for effortless community building
Recognizing the importance of establishing strong customer relationships and fostering communities, Ecooking, with no physical store of its own, sought an effective way to bridge the gap with its customers. Central to this endeavor was the need for a hassle-free and user-friendly software solution that could facilitate meaningful customer engagement.
With the Sprii platform, Ecooking effortlessly organized live shopping events with customizable overlays that embodied the brand’s unique identity. These events served as an ideal platform for educating customers on the proper utilization of Ecooking’s skincare products. Leveraging the user-friendly nature of the system, Ecooking collaborates with diverse influencers, seeking their expert perspectives and broadcasting the experience across multiple social media channels.
A single live shopping event generates over 20% of the monthly revenue
Live shopping hasn’t only provided Ecooking with an avenue to personify its brand and build community, but it has also proven to be a great revenue stream every time they’ve hosted a live event. The success of their live shopping events has even surpassed their regular business days by a wide margin, which has become a significant catalyst for Ecooking to continually host new and exciting live shopping events.
With a strong social media presence, Ecooking always sees great interest in its live shopping shows. With an audience of over 2,000 live viewers, their live shopping events accumulate more than 40,000 total views, accompanied by an influx of comments of almost 100,000 on some of their most popular live shopping events.
These viewers remain engaged for the majority of the live shopping event, as Ecooking obtains an average view time of 30 minutes per session. Retaining potential customers for such an extended period of time is a notable achievement, showcasing the great results of their live shopping efforts.
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