Zizzi Leiden

Zizzi’s revenue soars to 150% after their first live shopping event

Zizzi, a plus-size fashion retailer with 120+ stores in nearly 10 countries, now hosts Sprii live shopping at its Leiden store.

Fashion

Denmark

Here's some numbers from their Live Shows

+1,500 views

in one live event

‍

150% increase

in revenue

Live shopping contributes to

7% of their revenue

The Goal

A goal of enhancing customer engagement and minimizing administration

Capitalizing on their social media following, Zizzi Leiden sought a seamless method to actively engage their customers to turn followers into loyal customers. Sandra, the owner of Zizzi Leiden, was intrigued by the Sprii software and swiftly recognized its potential for live interactions. This innovative solution enabled them to showcase products while incentivizing customers to explore their physical stores.

Through live shopping events, Sandra effortlessly showcases products without much preparation, all while having fun doing it. This new way of selling has yielded exceptional results, offering a unique and compelling experience for customers.

The personal contact with customers on social media is something we couldn’t do without live shows.

SANDRA VAN BALEN-DE WIT

STORE MANAGER AT ZIZZI LEIDEN

Zizzi’s revenue soars to 150% after their first live shopping event

The Challenge

The Sprii software is super helpful. In just half an hour we can prepare a live and be ready to showcase our products.

SANDRA VAN BALEN-DE WIT

STORE MANAGER AT ZIZZI LEIDEN

The Setup

Streamlined automation enables Zizzi Leiden to focus on customer care

Zizzi Leiden hosts live shopping events a few times weekly, a vital sales and marketing tactic that improves with practice. Simplified planning, aided by automation, means less time spent, and that's exactly what Zizzi Leiden needed. They now host live events in quieter moments to engage their entire loyal customer base. With automation handling operations, Zizzi focuses solely on crafting engaging live shows, leading to a significant boost in sales.

Customers simply comment during live streams to purchase desired items and with automatic confirmation, customers can easily pick-up their product in the store or have it delivered directly to the door.

Execution

The Results

150% revenue increase since Zizzi Leiden's first live show

With a 150% increase in turnover since Zizzi Leiden first ventured into live shopping, Sandra and her team are resolute in continuing this thriving journey. Hosting multiple live shows weekly, live shopping now stands as a cornerstone of their business strategy. In just an hour or two, Sandra effortlessly attracts new potential customers while delighting her loyal customer base with awesome products.

Since launching their first live shopping events, Zizzi Leiden has witnessed a substantial boost in their social media presence, establishing a vibrant community of empowered women seeking stylish products. Now, 7% of their total revenue stems from live shopping events alone.