Katherine Daniels

Katherine Daniels Live Shopping Wins Best Experience Award

We met with the UK-based Katherine Daniels team to learn how Live Shopping and immersive digital consultations reshaped their beauty experience - and built an award-winning concept that they just took home the crown for “Best Experience” at The Industry Beauty Innovators Awards.

Health & Beauty

Here's some numbers from their Live Shows

Educate to Dominate

Live Shopping That Sells

Inform, inspire, and convert—turning casual viewers into confident buyers.

Powered by People

Fueled by Trust

Expert hosts, live Q&A, and authentic UGC that build lasting trust.

Scale Without Sacrifice

Proven to Perform

Multi-channel reach, sales spikes, and returns as low as 1%.

The Goal

‍What inspired you to go live with Sprii - and what was the vision?

‍Live Shopping was booming on TikTok, but the fast, entertainment-first style didn’t suit their skincare audience. Customers wanted education: how formulas work, expected results, and step-by-step application.

With Sprii, the brand found the right fit: guided demos and real-time Q&A that build trust, community, and sales. It’s also their launchpad for new products and the best way to show multiple use cases across the line.

Katherine Daniels Live Shopping delivers:

Deep product demos: how each serum, mask, and moisturizer performs on real skin.
Real-time Q&A: instant answers to skin and product questions.
Authenticity: real founders and experts on camera.

The ongoing result: turning passive viewers into informed buyers—and lifelong fans.

‍

Live Shopping with Sprii has transformed the way we connect with our community – what used to feel like a one-way broadcast is now a dynamic conversation that deepens trust and sparks real-time excitement.

Kirsti Shuba, Co-Founder of Katherine Daniels

Katherine Daniels Live Shopping Wins Best Experience Award

The Challenge

Success in Live Shopping is a marathon, not a sprint. Consistency built our community and drove the conversions.

Kirsti Shuba, Co-Founder of Katherine Daniels

The Setup

How Live Shopping supercharged their sales and community

Katherine Daniels started their Live Shopping journey by streaming every week for almost 12 months before switching to monthly Live Shows.

By staying consistent with their Lives, Katherine Daniels saw:

Steady engagement growth – viewers began recognizing the hosts by name each week.
Peer-to-peer excitement – customers invited friends and shared their results live in the comments.
A new revenue channel – sales spikes coincided with every live event, adding a robust new pillar to their e-commerce mix.

The standout moment? The day they learned they’d won “Best Experience” at The Industry Beauty Innovators Awards for their Live Shows.

Execution

The Results

Building an award-winning Live Shopping concept

From concept to Innovators Award winner—here’s what worked for Katherine Daniels.

Humanizing the brand
By streaming Live Shopping on Sprii, Katherine Daniels connects more deeply with its community. Customers know the team’s faces and personalities, creating familiarity and trust.

The shows spotlight the real women behind the brand and put 70+ years of professional skincare expertise on screen. Viewers feel part of the show: every question is answered personally and with care, strengthening the bond to both products and the people who recommend them.

Leveraging user generate content and the brand's community
Live Shows let hosts recommend the right products in the moment while the audience chats, swaps tips, and helps one another. Customers share their own results in comments—authentic user-generated content that provides real-world proof of performance. These posts give hosts repeated chances to highlight outcomes with genuine, lived-in examples.

The outcome
All of this led to winning the Experience category at The Industry Beauty – The Innovators Awards, where judges praised Katherine Daniels for “the perfect blend of technology and human interaction.”

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Winning Best Experience at The Industry Beauty Innovators Awards isn’t just an award – it’s proof that when you blend genuine storytelling, expert demos, and a playful vibe, you can turn viewers into lifelong fans.

Kirsti Shuba, Co-Founder of Katherine Daniels