How Live Shopping drives 33% of Mor & Dotters’ turnover
How Mor & Dotter turned weekly Live Shopping with Sprii into 33% of turnover, scaling a local Kungsängen boutique into a nationwide Swedish brand.
.svg)
.avif)
33% of total turnover
Live as a stable, always-on channel - making it a core growth engine
Nationwide reach
From local boutique to customers across Sweden
250+ Shows
Consistency that builds loyalty and repeat buyers
From Local Boutique to National Success
Powered by Live Shopping with Sprii
When Mor & Dotter opened their boutique in Kungsängen in early 2021, the world was still in the middle of the pandemic. With restrictions, uncertainty, and fewer visitors in-store, founders Susanne and Celinn Sjölander faced a challenge familiar to many small retailers: how do you keep growing when foot traffic disappears?
Their answer came in unexpected form — a call from Sprii.
The Challenge: Reaching Beyond the Local Store
Mor & Dotter began as a physical shop with a loyal local following. But with lockdowns and limited in-store visitors, they needed new ways to connect with customers — and make their products visible across Sweden.
They had already built a warm, community-driven brand, but online engagement was difficult to translate into actual interaction and sales.
That’s when Live Shopping entered the picture.
.avif)
.avif)
The Solution: Live Shopping with Sprii
Live Shopping offered exactly what Mor & Dotter needed — a simple, interactive way to showcase products and connect with customers across the country.
With Sprii’s they could:
- Present new products in real time& interact with customers live
- Maintain the same warmth and energy as their physical store
- Expand their reach beyond Kungsängen
The Execution: Building a Weekly Live Habit
What began as an experiment quickly became core to their business. Mor & Dotter now hosts 1–2 themed Live Shopping shows weekly, having already aired over 250—and they’re excited for the next 250.
The format is simple and personal — just like shopping in their boutique. Viewers join from across Sweden, chatting directly with Susanne and Celinn as they present, try on, and discuss each product live.
The Results: Live Shopping Drives 33% of Total Sales
In just a few years, Mor & Dotter has grown from a local boutique to a nationwide brand — and Live Shopping has played a major role.
Key Results
- 33% of total turnover now comes from Live Shopping
- Expanded customer base across all of Sweden
- Stronger loyalty and recurring engagement
- Seamless balance between in-store, webshop, and live events
The Future: Growth Through Collaboration
Looking ahead, Mor & Dotter plans to build on the momentum of their Live Shopping events and take them even further. Hosting 1-2 live shows each week, they have no plans to slow down. Their next step is to collaborate with other strong profiles to continue growing the brand.
.avif)
Learnings for Other Brands
- Don’t Overthink It — Just Start
Mor & Dotter didn’t wait for perfection. Their first live show was an instant hit
- Be Consistent
Hosting regular weekly lives keeps customers coming back — and builds habit.
- Let Your Personality Shine
Customers connect with people, not polish. Mor & Dotter’s authenticity turned viewers into fans.
With Sprii’s Live Shopping platform, Mor & Dotter transformed their local presence into national success — proving that connection, conversation, and commerce truly go hand in hand.
More Customer Cases
Power
made €270,000 in 20 minutes with Live Shopping
.svg)
Klarborg
had an average of 20 min watch time on their shows
.avif)
Børkop Cykler
Turned two live show into 305,148€ in basket value
.avif)
Ormsson
Reached 52% New Customers With Live Shopping
Highlight Craft
Highlight Crafts Hits £1,000,000 in Live Shopping Sales
Wilko
Live turned 9.4K views and 4.6K comments into sales
Kid Interiør
Philipson Wine
hits 8,200 viewers with Live Shopping
Svane Køkkenet
Gets 1,600+ comments in 1-hour Live Show
Intersport
Made a clearance sale a must-watch Live event
Verkkokaupa
Turns LEGO® into fast-moving revenue with Live Shopping
Kattnakken
Grew their basket value +265% with Live Shopping
Pluspige
Earned more than €13M with Live Shopping
Katherine Daniels
Live Shopping wins Best Experience Award
Lekekassen
Hits million-kroner success with Live Shopping
Curv'i'licious
used Live Shopping to drive £750,000+ in sales
Marta du Chateau
Helps B2B customers sell out at trade fair
Blomsterlandet
Hits nearly 500K Live Shopping views
Søstrene Grene
Sold 20K products in one hour with Live Shopping
Danish National Football Association
Went live with influencers for their Live Shopping debut
Society of Lifestyle
Shatters B2B record with a 40% conversion rate
JYSK
Captivates +51,000 people with Live Shopping
Luksusbaby
Achieves a 40% increase in reach with Live Shopping
BabySam
Generated nearly $600K in sales using Live Shopping
Elgiganten
first Live Show is a hit entertainment
NiceHair
Birthday week sparksLive Shopping mania!
Flying Tiger Copenhagen
reaches 1,000+ stores with Live Shopping debut
The Body Shop
Starts Live Shopping in a Physical Store
Ecooking
Uses live shopping to boost revenue and community
Hobbii
boosts conversion 5x
with Live Shopping
Nodge by Nagy
increases turnover by 50% with Live Shopping
Kødriget.dk
Generates a week’s turnover at each live show
Zizzi Leiden
Hits 150% Revenue Growth After First Live Event
ICA Nära Kristinehamn
Sold 1 ton of minced beef in less than 15 minutes
Coolshop
Viewers added products to cart worth 196,000+ euros
POWER
Uses Live Shopping to drive $3M in 4.5 hours
Plantorama
Live shows drives traffic to the physical stores
Chili Clothes I Like
Doubled staff after Live Shopping sales surge
Coop
Boosts conversion by streaming from 150 stores
Degn Topshop
Creates two weeks turnover in one live event
PurePower
EYDA
Increased sales by 200% in their first Live Show
Totteland.dk
Uses live shopping to connect with pet lovers
Ditur.dk
Automates live sales with Sprii Live Shopping
