Pluspige

How Pluspige made €13M+ in Live Shopping revenue

Discover how the Danish plus size brand Pluspige turned Live Shopping and a tight-knit Facebook community into a permanent revenue stream — now surpassing over €13M+ in Live Shopping revenue.

‍

Fashion

Denmark

Here's some numbers from their Live Shows

€13M+ in revenue

Live as a stable, always-on channel - turning casual viewers into confident buyers.

17K–46K+ viewers

fueled by a dedicated Facebook group that drives RSVPs and engagement.

Proven to Perform

Multi-channel reach, sales spikes, and returns as low as 1%.

The Goal

‍What inspired you to go live with Sprii?

Pluspige’s goal was simple: bring the try-on confidence of in-store shopping online. The breakthrough came when they stopped treating Live as a one-off campaign and built a program customers could rely on.

They go live every Tuesday and Saturday with a clear concept each time — shows that feel like a friendly styling session over coffee. Viewers know exactly when and why to show up.

Behind the scenes, Pluspige built a Facebook group exclusively for Live fans. It’s their control room: customers share outfits they’ve bought, swap tips, and give feedback. The group concentrates their most engaged shoppers in one place.

The result: a loyal audience that returns week after week — and a Live program that has generated more than €13M in revenue, with 17K–46K+ viewers tuning in per show.

“We’re incredibly proud… and we simply have to send a huge share of the credit back to Sprii — without Sprii, there would be no serious Live Shopping.”

Ken Primby

Partner & E-com Manager, Pluspige

How Pluspige made €13M+ in Live Shopping revenue

The Challenge

These aren’t just numbers — they prove how powerful Live Shopping can be when it’s done with heart, consistency, and strategy.

The Setup

Why it works

Community first. The Facebook group is a warm audience built on belonging. It drives RSVPs, feedback, word-of-mouth, and show direction.

Program the calendar. Fixed, named time slots create habit and predictability. Live becomes a ritual, not a scroll-by.

Make buying effortless. Live-exclusive offers, gamification, and Sprii’s comment-to-checkout feature convert intent in the moment.

Keep it human. Conversational hosts, real fit talk, and joyful energy beat over-production.

Results that matter

€13M+ in cumulative Live Shopping revenue

Huge organic reach at scale: recent shows regularly deliver 17K–46K+ views per stream with strong comment-to-cart activity

High repeat attendance driven by consistent scheduling and group-based reminders

Execution

The Results

Takeaways other brands can steal

Consistency is key: whether you go live once a week or once a month, keep it steady.

Supplement Sprii’s features by building a members-only Facebook group to concentrate demand and build community.

Find your “why to watch”: discounts, giveaways, education, or community — pick a clear hook and deliver it every episode.

Why Sprii

Sprii is the purpose-built engine behind Pluspige’s growth: multistreaming, comment-to-cart, auto-reminders, gamification, analytics, and a dedicated success team that turns shows into a scalable revenue program.

Want a Pluspige-style playbook for your brand? Let’s map your show grid, community strategy, and first 90-day plan — book a call with one of our Live Shopping experts today.

Make Live a habit. Pair Sprii with a members-only community, define your ‘why to watch,’ and watch loyalty and revenue compound.

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‍What inspired you to go live with Sprii?

Why it works

Results that matter

Takeaways other brands can steal

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