How Pluspige made €13M+ in Live Shopping revenue
Discover how the Danish plus size brand Pluspige turned Live Shopping and a tight-knit Facebook community into a permanent revenue stream — now surpassing over €13M+ in Live Shopping revenue.
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Here's some numbers from their Live Shows
€13M+ in revenue
Consitency is key
Live as a stable, always-on channel - turning casual viewers into confident buyers.
Community Converts
17K–46K+ viewers per show
fueled by a dedicated Facebook group that drives RSVPs and engagement.
Scale Without Sacrifice
Proven to Perform
Multi-channel reach, sales spikes, and returns as low as 1%.
What inspired you to go live with Sprii?
Pluspige’s goal was simple: bring the try-on confidence of in-store shopping online. The breakthrough came when they stopped treating Live as a one-off campaign and built a program customers could rely on.
They go live every Tuesday and Saturday with a clear concept each time — shows that feel like a friendly styling session over coffee. Viewers know exactly when and why to show up.
Behind the scenes, Pluspige built a Facebook group exclusively for Live fans. It’s their control room: customers share outfits they’ve bought, swap tips, and give feedback. The group concentrates their most engaged shoppers in one place.
The result: a loyal audience that returns week after week — and a Live program that has generated more than €13M in revenue, with 17K–46K+ viewers tuning in per show.
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Why it works
- Community first. The Facebook group is a warm audience built on belonging. It drives RSVPs, feedback, word-of-mouth, and show direction.
- Program the calendar. Fixed, named time slots create habit and predictability. Live becomes a ritual, not a scroll-by.
- Make buying effortless. Live-exclusive offers, gamification, and Sprii’s comment-to-checkout feature convert intent in the moment.
- Keep it human. Conversational hosts, real fit talk, and joyful energy beat over-production.
Results that matter
- €13M+ in cumulative Live Shopping revenue
- Huge organic reach at scale: recent shows regularly deliver 17K–46K+ views per stream with strong comment-to-cart activity
- High repeat attendance driven by consistent scheduling and group-based reminders
Takeaways other brands can steal
- Consistency is key: whether you go live once a week or once a month, keep it steady.
- Supplement Sprii’s features by building a members-only Facebook group to concentrate demand and build community.
- Find your “why to watch”: discounts, giveaways, education, or community — pick a clear hook and deliver it every episode.
Why Sprii
Sprii is the purpose-built engine behind Pluspige’s growth: multistreaming, comment-to-cart, auto-reminders, gamification, analytics, and a dedicated success team that turns shows into a scalable revenue program.
Want a Pluspige-style playbook for your brand? Let’s map your show grid, community strategy, and first 90-day plan — book a call with one of our Live Shopping experts today.
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