Kid Interiør turned a Shoppable Live Show into a cozy Christmas concert
Kid Interiør — one of Norway’s leading home & interior retailers — invited viewers into Ulrikke Brandstorp’s living room for a cozy, music-filled Christmas Live Shopping show that kicked off the season and boosted early-holiday sales.
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Here's some numbers from their Live Shows
19K+ views
On Facebook alone
50% off
for members when buying 2+ items
Live only deal
Free shipping that evening only
A Christmas Show People Wanted to Spend the Evening With
The concept was simple but powerful: “You’re invited home to help get Ulrikke’s house ready for Christmas.”
Instead of showcasing products on a table, Kid Interiør turned the entire living room into a real-life “Christmas inspiration zone.” Viewers could see how garlands, gift wrap, cushions, bedding, candles and tree decorations looked in a real home — and buy them instantly through Sprii.
Live music gave the show its magic. Ulrikke performed her new Christmas single and later returned with guest artist Stian Joneid for Winter Wonderland. These musical moments created natural emotional peaks that kept viewers watching through the full 75 minutes — supporting strong add-to-cart volume throughout the show.
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Make Holiday Shopping Feel Personal
Kid Interiør wanted a format that did more than present products. The aim was to capture what customers love about Christmas: nostalgia, decorating rituals, and warm shared moments. By streaming from Ulrikke’s own home, and letting her talk about early decorating debates, childhood stockings, and celebrating her baby’s first Christmas, the show felt authentic rather than commercial.
The commercial goal was equally important: activate the member base, increase seasonal sell-through, and drive early Q4 revenue through a format that makes impulse buying natural. The member offer and one-night-only shipping perk ensured the audience had reasons to shop right now.
A Living-Room Concert You Could Shop From
The show unfolded as a shoppable Christmas story — from Advent with calendars and stockings, to Living Room Styling, Table Setting, Bedroom & Bath, and finally The Tree & Gifts with ornaments and wrapping essentials. At each stage, products were added live using simple comment-to-cart codes, while Ulrikke encouraged viewers to “add first, decide later,” keeping baskets full and friction low.
Seasonal competitions with keywords like Advent, Julebord, Julegave and Julekos sparked rapid waves of engagement, boosting reach and driving traffic and conversions throughout the event.
Why It Worked
- A strong, emotional Christmas theme filmed in a real home
- Live music peaks & a charismatic host that held attention and kept viewers shopping
- Simple, strong offers (50% member deal + one-night free shipping)
- Sprii multistreaming to Facebook, Instagram and Kid.no for maximum reach
- Frictionless checkout that supported steady revenue throughout the stream
Results
Kid Interiør saw high engagement, strong traffic and a clear lift in seasonal sales across key categories such as garlands, nostalgic tableware, gift wrap, cushions and holiday décor. Many of the items showcased on-screen saw immediate sell-through acceleration.
The format also activated their loyalty program effectively, converting viewers into buyers through the attractive 50% member offer — making the show not only a branding win, but a real revenue driver for their Christmas season.
Takeaways Other Retailers Can Use
- Create a seasonal story, not just a product rundown
- Film in a real home to make styling instantly relatable
- Use a host with personality and traditions to humanize the content
- Include live-only perks to drive immediate checkout
- Mix entertainment + inspiration + shopping for long watch times
- Use simple comment-to-cart codes to keep focus on the show
- And remember: emotion drives engagement — engagement drives revenue
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