Lekekassen’s Million-Kroner Success with Live Shopping: A New Era for Norwegian Retail
In a highly successful collaboration with Sprii, Lekekassen’s one-hour Live Shopping event achieved a staggering volume in sales, proving just how powerful Live Shopping can be.
Let’s break down what made this event a major success and how Lekekassen kept thousands of viewers captivated.
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27,000+
views
18,000+
comments
Toys worth
millions sold in an hour!
Engaging Viewers with Iconic Giveaways
A crucial part of Lekekassen’s strategy was to tap into LEGO's universal appeal by offering viewers the chance to win a legendary LEGO "Star Wars" spaceship set. To enter, viewers simply needed to comment “LEGO LIVE,” spurring thousands of comments that amplified the stream’s reach across social media platforms. As comments flooded in, the algorithm picked up on the engagement, showing the live to even more users. This tactic created a ripple effect, much like throwing a pebble into a pond, generating greater exposure and engagement for the brand.Building Engagement with Interactive Content
One of the challenges of Live Shopping is keeping viewers engaged. Lekekassen met this head-on by staying true to their brand and inviting a LEGO expert to build creations live on air. Viewers were invited to participate in deciding what the expert would build next, voting through live polls on whether he should create animals, airplanes, or other fun figures. This interactive element kept the audience involved, creating an atmosphere of anticipation and enjoyment that led to longer viewing times—and more opportunities for shopping.
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How Sprii powered this successful show
As the platform behind Lekekassen’s Live Shopping event, Sprii enabled seamless interaction between the brand and its audience.
With Sprii's Live Shopping technology, Lekekassen could engage with viewers in real-time, showcase product details, and make it easy for viewers to make purchases on the spot. Christian Vester, CEO and co-founder of Sprii, noted the importance of providing Norwegian retailers with this technology.
Sprii has helped many brands tap into this new format, with companies like Power and Kid also experiencing success with the platform. Since its inception during the pandemic (then under the name ELISA), Sprii has grown exponentially and now generates over NOK 2.5 billion annually.
Takeaways from a Winning Strategy
Lekekassen’s success highlights how Live Shopping can be more than a sales tool; it’s an opportunity to connect with audiences on a deeper level. By making the experience fun, memorable, and interactive, Lekekassen didn’t just build loyalty—they also drove significant sales. Ida Svenningsen Eide, CMO of Lekekassen, emphasized the importance of showing the human side of the brand. -
The Results Speak for Themselves
With over 8,000 viewers tuning in and sales reaching impressive figures, this live event stands as a testament to the potential of Live Shopping. It underscores how combining beloved brands, engaging content, and the right technology can lead to breakthrough results. According to Johny Larsen, Nordic sales manager at Sprii, “Lekekassen is among the most legendary Scandinavian toy brands. We’re proud they chose our technology to engage their customers, and it’s rewarding to make a difference.”
For Lekekassen and Sprii, this collaboration represents a new chapter in the evolution of E-commerce in Norway. As Live Shopping continues to grow, brands looking to connect with their audiences in meaningful ways may find inspiration in Lekekassen’s approach.
More Customer Cases
Power
made €270,000 in 20 minutes with Live Shopping
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Klarborg
had an average of 20 min watch time on their shows
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Børkop Cykler
Turned two live show into 305,148€ in basket value
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Ormsson
Reached 52% New Customers With Live Shopping
Highlight Craft
Highlight Crafts Hits £1,000,000 in Live Shopping Sales
Wilko
Live turned 9.4K views and 4.6K comments into sales
Kid Interiør
Philipson Wine
hits 8,200 viewers with Live Shopping
Svane Køkkenet
Gets 1,600+ comments in 1-hour Live Show
Intersport
Made a clearance sale a must-watch Live event
Verkkokaupa
Turns LEGO® into fast-moving revenue with Live Shopping
Kattnakken
Grew their basket value +265% with Live Shopping
Mor & Dotter
Pluspige
Earned more than €13M with Live Shopping
Katherine Daniels
Live Shopping wins Best Experience Award
Curv'i'licious
used Live Shopping to drive £750,000+ in sales
Marta du Chateau
Helps B2B customers sell out at trade fair
Blomsterlandet
Hits nearly 500K Live Shopping views
Søstrene Grene
Sold 20K products in one hour with Live Shopping
Danish National Football Association
Went live with influencers for their Live Shopping debut
Society of Lifestyle
Shatters B2B record with a 40% conversion rate
JYSK
Captivates +51,000 people with Live Shopping
Luksusbaby
Achieves a 40% increase in reach with Live Shopping
BabySam
Generated nearly $600K in sales using Live Shopping
Elgiganten
first Live Show is a hit entertainment
NiceHair
Birthday week sparksLive Shopping mania!
Flying Tiger Copenhagen
reaches 1,000+ stores with Live Shopping debut
The Body Shop
Starts Live Shopping in a Physical Store
Ecooking
Uses live shopping to boost revenue and community
Hobbii
boosts conversion 5x
with Live Shopping
Nodge by Nagy
increases turnover by 50% with Live Shopping
Kødriget.dk
Generates a week’s turnover at each live show
Zizzi Leiden
Hits 150% Revenue Growth After First Live Event
ICA Nära Kristinehamn
Sold 1 ton of minced beef in less than 15 minutes
Coolshop
Viewers added products to cart worth 196,000+ euros
POWER
Uses Live Shopping to drive $3M in 4.5 hours
Plantorama
Live shows drives traffic to the physical stores
Chili Clothes I Like
Doubled staff after Live Shopping sales surge
Coop
Boosts conversion by streaming from 150 stores
Degn Topshop
Creates two weeks turnover in one live event
PurePower
EYDA
Increased sales by 200% in their first Live Show
Totteland.dk
Uses live shopping to connect with pet lovers
Ditur.dk
Automates live sales with Sprii Live Shopping
