About this webinar

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Livestream selling on social media is booming with the market expected to reach $700B by 2028. But which of the major social media platforms offers the best livestream selling options?

Join us as we delve into the pros and cons of going live on TikTok Shop vs. Facebook/Instagram (Meta).

You'll discover the strengths and challenges of each, from Meta’s expansive reach to TikTok’s trend-driven audience.

During the webinar we’ll unpack the key features, compare real-world performance, and help you pinpoint the platform that best suits your industry.

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What you’ll learn

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• How do the key features and audience demographics differ between the platforms?
• What do performance metrics and case studies reveal about each platform’s effectiveness?
• Which platform is best suited to help your brand achieve its live sales goals?
• What trends might impact your strategy? 
• Technical considerations for each platform? 

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