2024 E-commerce An insider’s view

E-commerce never stands still. To stay competitive, retailers must keep a keen eye on emerging trends and predictions.

This eBook offers an ‘insider’s view’ of the e-commerce horizon in 2024 and beyond. It brings together seasoned perspectives from five leading voices at the intersection of retail, digital commerce, and live shopping technology.

Drawing from decades of experience, Steven Hubbard anticipates how live shopping will not only complement, but reinvigorate brick-and-mortar retail. He sees huge potential for retailers embracing ‘phygital’ models.

Ian Rabbidge spotlights the increasing need for partnerships as smaller brands look to hold their own against e-commerce behemoths, and as Luis Esteban surveys the scene, he expects live shopping to explode in 2024 amidst intensifying competition for viewers and prime programming real estate.

Krister Karjalainen meanwhile urges retailers to double down on trust and customer experience even as business models shift to hybrid commerce, and Christian Vester predicts that authentic commerce will become one of the primary purchasing drivers for consumer brands in this decade, and it will be spearheaded by live shopping.

Together, these experts ultimately all paint a data-rich picture of trends spanning social commerce, retail partnerships, and beyond. These ‘2024’ predictions are a showcase of how forward-leaning brands can continue engaging loyal customers amid new eras of e-commerce.

This eBook is essential reading for retailers aiming to not just survive but thrive.