Shoppertainment: How Ecooking keeps customers engaged during the holidays

About this webinar

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Tired of watching Home Alone every Christmas? You’re not… alone, and neither are your customers. In fact, most of them are hungry for new ways to entertain themselves this holiday season.

Innovative companies today have entered the stage by engaging with customers through colorful holiday live shows.

These highly entertaining brand experiences (hence the term “shoppertainment”) perfectly capture the holiday spirit and keep customers excited about shopping their products today and tomorrow.

What you'll learn
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• What is "shoppertainment".
• Why it's great for the holiday season.
• How entertainment and commercial interests work together.
• Why did Ecooking embrace shoppertain and how has it worked out for them?
• How can companies introduce shoppertainment to start winning over customers long-term?