Black Friday 2024: How Elgiganten smashes sales with Live Shopping

In this webinar

Black Friday and the shopping high season are soon upon us, and we’re all looking forward to it! But as most retailers compete for customers’ attention, how can you stand out from the crowd and attract audiences with more than just the best deals?

Last year, Elgiganten, Scandinavia’s biggest electronics retailer (now a part of Curry’s),  smashed their Black Friday sales using Live Shopping events on social media.

We’re bringing on Hannah Piper, the host of Elgiganten’s Black Friday live shows, to talk about the key takeaways that kept customers hooked during their big shopping event.

Joined by Live Shopping production expert, Benjamin L. Henriksen from Let’s Go Live, they will dive into their top tips for making Black Friday lives a massive hit.

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What you'll learn

• How does Live Shopping boost Black Friday sales?
• What were Elgiganten's winning strategies from last year?
• How have they used Live Shopping since?
• What are their plans for Black Friday this year?
• Best tips for companies that want to conquer Black Friday?

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