NEWS
3
min read time
February 1, 2024

Celebrating 3 Magical Years of Sprii

Join us in celebrating 3 magical years of Sprii, filled with countless incredible moments from customers, employees, and partners. A big thanks to our entire community!

Celebrating 3 Magical Years of Sprii
Table of Contents

Faced with all the problems caused by the Corona pandemic, we - Nikolai, Rasmus, and Christian - came together with a shared mission. We wanted to build cutting-edge live shopping technology that not only transformed the online shopping experience but also breathed life into struggling businesses. At the time, our mothers’ businesses faced the same problems as many others. People were staying home, and no orders came through the door. So, Sprii was born, a beacon of hope during uncertain times.

More personal, authentic, and successful

At Sprii, our mission is deeply rooted in building live shopping technology that makes online shopping more personal, authentic, and successful. This wasn't just a goal for us; it became a lifeline for all businesses striving to survive the challenges posed by COVID-19. We developed groundbreaking software that not only helped businesses adapt but thrive in the ever-evolving digital landscape.

Over the past three years, we've made significant progress, winning prestigious e-commerce awards for "Best e-commerce tool" and "Best e-commerce case" thanks to our dedicated employees and our amazing community. We also completely rebranded from our old identity, "ELISA," to our current vibrant brand, "Sprii," which marked a symbolic transition and a renewed commitment to innovation.

"We wanted to build cutting-edge live shopping technology that not only transformed the online shopping experience but also breathed life into struggling businesses."

What started as a team of 3 has now grown into a family of nearly 50 talented and motivated ‘Spriinters’. Our team, working diligently day in and day out, has become the driving force behind our success, pushing the boundaries of live shopping and making a lasting impact on the world of e-commerce.

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Thanks for your continued support

As Sprii turns three, we want to thank the entire Sprii community. It's a collective effort that has brought about countless memorable live shopping events, creating a vibrant and engaged community that continues to shape our success. The gratitude expressed by our parents and the exhilaration of witnessing the first live shopping event surpassing 1,000 product sales are moments we still remember.

Looking forward, we dream of a world where the lines between digital and physical retail blur seamlessly. Our vision is to make live shopping an integral part of day-to-day retail experiences, connecting businesses with customers on a deeper level. Our commitment remains - to help businesses host the best possible live shopping events, sell smarter, and connect deeper.

To everyone who has been a part of Sprii's journey - our customers, partners, and our dedicated team - thank you for making these three years extraordinary. Our success is a testament to the resilience of businesses, the power of innovation, and the strength of a supportive community.

Our vision is to make live shopping an integral part of day-to-day retail experiences, connecting businesses with customers on a deeper level.

As we look back with gratitude and forward with determination, we are excited about the possibilities that the future holds. Here's to more years of redefining online shopping, one live event at a time.

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The #1 Live Shopping master class is here
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Crush Black Friday with Live Shopping
Win the retail rush with this playbook packed with Live Shopping strategies
Whoa, Live shopping crushes E-commerce
Learn how they compareand discover the 12 key industry benchmarks.
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Sprii in Action

During a Live Shopping event, Sprii automatically replies to comments, creates orders for your customers, sends them a link to their basket, and handles payment and shipping.

5. Create hype & excitement during your events

The beauty of Live Shopping is that it can be used in so many ways. This is particularly valuable during Black Friday and Cyber Monday when businesses are looking to engage their viewers in as many ways as possible.

Here are 3 ways to create hype and get customers excited about your Black Friday events so you can achieve your revenue goals.

5. Create hype & excitement during your events

During Black Friday and Cyber Monday, potential customers often experience an intense pressure to participate in the shopping frenzy, driven by the fear that they will miss out on the best deals and discounts if they don't join in.

Live Shopping enables viewers to make purchases instantly while watching the stream, which can be especially effective during Black Friday and Cyber Monday when time-limited deals are available. This instant purchasing capability can drive sales during Live Shopping events.

With Live Shopping, consumers get the personal assistance of an in-store shopping experience and the convenience of being able to shop from the comfort of their own sofa or favorite coffee shop.

Viewers can get information from the retailer in real-time by asking questions directly in the Live Shopping event.

During a live show, viewers can ask questions and get answers in real-time. Even better, they can interact with each other and share their experiences with your products.

AspectTraditional E-Commerce JourneyLive Shopping Journey
Marketing ApproachHigh ad spend and several channels to attract shoppers to webshopLeveraging existing social media followers
NavigationRequires navigating through a static webshop to find products.Requires nothing more than watching a live video to discover new products.
Product PresentationProducts are presented through static images. Products are presented in a live video by engaging hosts.
Customer ExperienceFeels like a business transaction.Feels like a personal connection.
Engagement and InteractionLimited to static product descriptions, images, and occasional customer reviewsOffers real-time interaction between hosts and viewers, allowing for immediate Q&A, live demonstrations, and personalized recommendations
Customer ExperienceCustomers independently navigate the webshop and make purchase decisions without help.Customers are guided through products, receive helpful information, and can ask questions as well as see what others are writing and asking.
Conversion RatesRelies on well-designed websites and optimized marketing funnels to convert visitors into buyers.Often achieves higher conversion rates due to the sense of urgency and interactive nature of live events.
Customer Acquisition Cost (CAC)Higher CAC due to extensive marketing efforts across various channels.Typically lower CAC by leveraging social media followings and organic engagement during live events.
Return RatesHigher return rates due to customers not fully understanding the product before purchase.Lower return rates as live demonstrations provide a clearer understanding of the product, leading to more informed purchasing decisions.
Time to sellCan range from hours to weeks or even months. Often much quicker, ranging from minutes to hours.
Metric Traditional E-Commerce Live Shopping²
 Avg. Conversion Rate 2.5%³  Up to 60% (Sprii Data)
 Avg. View Time 54 seconds⁴ 20+ minutes (Sprii Data)
 Avg. Checkout Rate 45%⁵ 60% (Sprii Data)
 Avg. Return Rate 20-30%⁶ Under 10% (Sprii Data)
 Avg. Customer Acquisition Cost (CAC) +€50⁷ 0*
 Avg. Sales Cycle Hours, weeks, months Minutes