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Gamification: 5 ways to win Black Friday
Discover how leading brands use gamification and interactive experiences to keep Live Shopping audiences engaged.
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Trusted by 3000+ brands and retailers across Europe
Key insights
Inside the session
01
What gamification means — and why it works in Live Shopping
02
How brands use games and polls to increase engagement and watch time
03
Why gamification helps brands stand out during Black Friday
04
Practical examples of gamified Live Shopping experiences in action
“Black Friday isn’t won by the best offers alone anymore — today, it’s a battle for consumer attention.”
Christian Vester
CEO & Co-founder, Sprii
Key insights
What you'll learn
Explore these strategies, trends, and real-world examples
- What gamification means in Live Shopping
- Ways to stand out during Black Friday
- How games increase viewer engagement
- Simple gamification ideas for live shows
- Why interaction improves watch time
- How brands use polls, quizzes, and prizes
SPEAKERS
Meet the experts behind the talk
Explore these strategies, trends, and real-world examples
Jens Nguyen
Jens is a Content Marketing Specialist at Sprii and host of Sprii's highly entertaining and informative webinars
Christian Vester
Christian Vester co-founded Sprii with a background in retail strategy and expansion.
Benjamin Henriksen
Benjamin is the precocious Co-founder and CEO of Let's Go Live, the leading Live Shopping Agency in Northern Europe
Live Shopping is a vital part of our strategy, offering unparalleled opportunities
Hans Isgreen Sørensen
Head of E-commerce & CMO, NiceHair
Every time we go live we see a peak in our sales numbers!
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Mia Nygaard Nikolajsen
Digital Product Manager, Søstrene Grene
We broke all of our engagement records with Live Shopping and it showed in our sales.
Martin Vad Jespersen
Head of E-commerce, Ecooking
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