ARTICLES
3
min read time
August 19, 2023

Sprii Customer Spotlight – May 2023

We are ready with a new Customer Spotlight video that showcases 5 customers using live shopping in their own unique way.

Sprii Customer Spotlight – May 2023
Table of Contents

Introducing CUSTOMER SPOTLIGHT – a monthly review of our favorite customer success stories, presented by our new Content Creator Marissa.

Kids-world

Kids-world is a leading online retailer catering to the needs of children and parents alike. With a commitment to providing quality products and a wide selection of clothing and accessories, Kids-world has become a trusted destination for families across the globe!

If you join in on one of their live shows, you’ll quickly see why:

– They got +62,000 comments on one live show.

– More comments also resulted in more views. Almost 20,000 views were achieved on the same live show.

– Kids-world hosts live shows a couple of times a week with great success.

You can watch the full live show and the rest of the shows on their Facebook channel.

{{20x-banner}}

Love Forever

Love Forever is a popular Swedish webshop that specializes in offering on-trend clothing for women.

The webshop boasts a wide variety of clothing options, including dresses, tops, bottoms, outerwear, and accessories, carefully curated to cater to women that look for a bohemian and rock n’ roll style.

– Went from 2,000 comments to 63,000 with the use of Sprii's inbuilt gamification tools.

– The hosts do a great job at showcasing their products throughout the entire live show.

– Love Forever is live several times a week with great offers on their clothing and accessories.

Watch the live show from Love Forever on their Facebook.

JohnBeerens.com

JohnBeerens.com is an online hair and beauty retailer based in the Netherlands. Founded by celebrity hairdresser John Beerens, the website offers a huge selection of high-quality haircare, skincare, makeup, and beauty products. With a strong emphasis on professional-grade brands and luxury items, JohnBeerens.com has established itself as a go-to destination for beauty enthusiasts and professionals alike.

– Went live with an A-list influencer, Anna Nooshin, to get an extra set of expert eyes for their customers.

– During their live show, JohnBeerens use custom overlays to easily showcase the products people can buy.

– They also show the products in action on models while discussing features with experts.

Find and watch JohnBeerens.com live show on their social media.

Søstrene Grene

Søstrene Grene is a Danish retail chain known for its affordable and stylish home decor, stationery, and lifestyle products. Founded in 1973 by sisters Anna and Clara, anyone who has been inside a Søstrene Grene store knows that they are always in for a treat: the stores are the embodiment of the Danish term ‘hygge’.

– By using two live shopping hosts, Søstrene Grene ensures their viewers are highly engaged

– The live shopping show also guides you in their DIY projects.

– They managed to achieve more than 12,000 views on their very first live show.

Watch the first live show from Søstrene Grene on Facebook.

BabySam

BabySam is a Danish retailer specializing in products for babies and children. They not only offer a wide range of products, they also provide expert guidance to parents, as their focus is always on quality and safety.

– BabySam went live for the first time this month and got almost 10,000 views!

– All kinds of baby products were on display for their 1-hour live show.

– BabySam keeps their viewers engaged, informed, and entertained by offering prizes during their shows.

BabySam often hosts live shopping events, and you can watch this live show and all other shows on their social channels.

{{calculator-banner}}

Discover how Live Shopping

can 20X your conversions

Experience Live Shopping with Sprii

Calculate your potential revenue

Use our Live Shopping calculator to see how much you could earn.

The #1 Live Shopping master class is here
Unleash the power of Live Shopping with Sprii's 5-part bootcamp series!
Crush Black Friday with Live Shopping
Win the retail rush with this playbook packed with Live Shopping strategies
Whoa, Live shopping crushes E-commerce
Learn how they compareand discover the 12 key industry benchmarks.
BLACK FRIDAY WEBINAR
How Elgiganten smashes sales with Live Shopping
Learn how leading retailers leverage Live Shopping on Black Friday
The #1 Live Shopping demo experience
See how a Sprii-powered
Live Shopping event works on FB, IG and your website
BLACK FRIDAY WEBINAR
Gamification:
5 ways to win Black Friday
Learn about 5 Live Shopping strategies to dominate Black Friday
Join now
Author

Discover how Live Shopping
 can 20X your conversions

Experience Live Shopping with Sprii

Trusted by major brands and retailers
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Watch how live shopping works on social media with Sprii
Watch now

Sprii in Action

During a Live Shopping event, Sprii automatically replies to comments, creates orders for your customers, sends them a link to their basket, and handles payment and shipping.

5. Create hype & excitement during your events

The beauty of Live Shopping is that it can be used in so many ways. This is particularly valuable during Black Friday and Cyber Monday when businesses are looking to engage their viewers in as many ways as possible.

Here are 3 ways to create hype and get customers excited about your Black Friday events so you can achieve your revenue goals.

5. Create hype & excitement during your events

During Black Friday and Cyber Monday, potential customers often experience an intense pressure to participate in the shopping frenzy, driven by the fear that they will miss out on the best deals and discounts if they don't join in.

Live Shopping enables viewers to make purchases instantly while watching the stream, which can be especially effective during Black Friday and Cyber Monday when time-limited deals are available. This instant purchasing capability can drive sales during Live Shopping events.

With Live Shopping, consumers get the personal assistance of an in-store shopping experience and the convenience of being able to shop from the comfort of their own sofa or favorite coffee shop.

Viewers can get information from the retailer in real-time by asking questions directly in the Live Shopping event.

During a live show, viewers can ask questions and get answers in real-time. Even better, they can interact with each other and share their experiences with your products.

AspectTraditional E-Commerce JourneyLive Shopping Journey
Marketing ApproachHigh ad spend and several channels to attract shoppers to webshopLeveraging existing social media followers
NavigationRequires navigating through a static webshop to find products.Requires nothing more than watching a live video to discover new products.
Product PresentationProducts are presented through static images. Products are presented in a live video by engaging hosts.
Customer ExperienceFeels like a business transaction.Feels like a personal connection.
Engagement and InteractionLimited to static product descriptions, images, and occasional customer reviewsOffers real-time interaction between hosts and viewers, allowing for immediate Q&A, live demonstrations, and personalized recommendations
Customer ExperienceCustomers independently navigate the webshop and make purchase decisions without help.Customers are guided through products, receive helpful information, and can ask questions as well as see what others are writing and asking.
Conversion RatesRelies on well-designed websites and optimized marketing funnels to convert visitors into buyers.Often achieves higher conversion rates due to the sense of urgency and interactive nature of live events.
Customer Acquisition Cost (CAC)Higher CAC due to extensive marketing efforts across various channels.Typically lower CAC by leveraging social media followings and organic engagement during live events.
Return RatesHigher return rates due to customers not fully understanding the product before purchase.Lower return rates as live demonstrations provide a clearer understanding of the product, leading to more informed purchasing decisions.
Time to sellCan range from hours to weeks or even months. Often much quicker, ranging from minutes to hours.
Metric Traditional E-Commerce Live Shopping²
 Avg. Conversion Rate 2.5%³  Up to 60% (Sprii Data)
 Avg. View Time 54 seconds⁴ 20+ minutes (Sprii Data)
 Avg. Checkout Rate 45%⁵ 60% (Sprii Data)
 Avg. Return Rate 20-30%⁶ Under 10% (Sprii Data)
 Avg. Customer Acquisition Cost (CAC) +€50⁷ 0*
 Avg. Sales Cycle Hours, weeks, months Minutes