Sprii Customer Spotlight - Black Friday Edition 2023

‍

Learn from the best as Marissa takes you through live shopping powerhouses like POWER, Coolshop, and Hobbii when they are diving head-first into live shopping on the biggest day of the year!

Hobbii

Hobbii truly exceeded expectations during their Black Friday live shopping event, presenting a bunch of enticing products tailored for your creative home projects. They employed strategies such as irresistible discounts, entertaining games, and generous giveaways, all designed to captivate their audience and drive product sales. The outcome of their live shopping event culminated in:

• +5,600 viewers
• +6,000 comments

Coolshop

Coolshop pulled out all the stops for their Black Friday events, igniting a whirlwind of excitement with glitter bombs, confetti showers, and a special visit from the CEO. The result? A surge in positive vibes and some truly impressive statistics:

• +8,800 views
• +10,000 comments

POWER

POWER used every single page of the book to maximize their viewership and engagement. Their strategy included pre-event promotion and the inclusion of Danish celebrities, which significantly boosted their impact. In addition, they enticed their audience with captivating games, generous giveaways, and substantial product discounts, resulting in a remarkable revenue of 3,000,000 USD, and these impressive stats:

• +90,000 views
• +87,000 comments

{{black-friday-live-shopping-playbook}}