YOUR ULTIMATE PLAYBOOK
2025 Black Friday Live Shopping Playbook
5 proven plays to win Black Friday and Black Month with Live Shopping
Download your playbook now
Trusted by the big ones, loved by everyone
Black Friday has changed. Are you ready?
Discounts alone don’t win anymore. Shoppers expect interaction, exclusivity, and entertainment. That’s why Live Shopping is the edge — it turns attention into action and browsers into buyers.
The brands and retailers who win Black Friday start weeks before the sales go live.
Learn what worked for top brands in 2024
See how to build anticipation before Black Friday
Get proven Live Shopping tactics you can copy now
Sprii’s Black Month in Numbers
€53M
in revenue
2.6M
products sold
20K+
total campaigns
Black Month is noisy. Live Shopping cuts through the noise. Here’s how
It's interactive
Viewers can ask, react, and buy in real-time.
It’s multi-channel
Go live on Facebook, Instagram, and your website — at once.
It’s automated
Comments trigger instant carts and payment links.
Live Shopping is a vital part of our strategy, offering unparalleled opportunities
Hans Isgreen Sørensen
NiceHair, Denmark
Every time we host a Live Shopping show, we see a peak in our sales numbers
Mia Nygaard Nikolajsen
Søstrene Grene, Denmark
We broke all of our engagement records with Live Shopping and
it showed in our sales
Martin Vad Jespersen
Ecooking, Denmark
Black Friday success starts now
Brands using Live Shopping are already planning their biggest sales weekend of the year.
Don’t wait — discover 5 proven Live Shopping plays that turn browsers into buyers and make this your most profitable
Black Friday yet
Discover how live shopping can 20X your conversions
Experience Live Shopping with Sprii
Trusted by major brands and retailers
