Bootcamp Episode 5

How to find the perfect Live Shopping host

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About this episode

40
MIN WATCH TIME

As we wrap up our Bootcamp webinar series, we're delving into a crucial aspect of Live Shopping: the actual host. Our content creator and host Marissa is joined by legendary Live Shopping host and trainer, Marcy McKenna, and Anja Kaalø Junge, a seasoned Live Shopping host from the Danish lifestyle brand Ecooking.  

This very international trio is guaranteed to offer a diverse range of perspectives, ensuring you receive invaluable insights for your own Live Shopping journey. During this episode, we will be exploring questions such as:

  • How many hosts is the ideal number of hosts?
  • What are the ideal characteristics of a good Live Shopping host?
  • What are the pros and cons of using internal vs. external hosts?

Key takeaways

1. There are 3 paths to finding a host

Your brand's host can make or break your marketing campaign. Explore all your options - internal talent, external hires, or influencer partnerships - to find the best fit for your brand voice and target audience.

2. Solo hosting vs. co-hosting

Whilst both are possible, it is highly recommended that brands go live with 2 or more hosts. This creates a more engaging and dynamic experience for viewers, boosting the success of your event.

3. The perfect Live Shopping host

Authenticity, confidence and an ability to connect with viewers through the screen stand out as key elements of a great Live Shopping host.

Anja Kaalø Junge
Anja Kaalø Junge
Live Shopping Host at Ecooking
Marcy McKenna
Marcy McKenna
CEO & Founder at Live Shopping Academy
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