Bootcamp Episode 4

How to promote your Live Shopping event with success

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About this episode

32
MIN WATCH TIME

For this episode, we'll guide you through the process of effectively promoting your Live Shopping event in the 10 days leading up to the big day. Discover actionable insights and gain the best strategies for promoting your Live Shopping. Sprii’s content creator and host Marissa is joined by Live Shopping specialist Morten from Let's Go Live as well as Caroline, the content creator and Live Shopping host from Wally and Whiz.

This webinar unlocks proven strategies to supercharge your Live Shopping success. Learn innovative tactics to boost sales & customer engagement instantly. We will be covering questions such as:

  • What social media platforms are best for Live Shopping promotion?
  • What are the best practices for creating visual promotional content?
  • How do I create a 10-day promotional plan for my Live Shopping event?

Key takeaways

1. Plan, plan, plan

Planning is an essential component to successful Live Shopping promotion. We recommend planning promotional material for at least 10 days prior to your live event.

2. Choose your platforms wisely

While Facebook and Instagram are Live Shopping powerhouses, don't neglect email marketing and in-store promotion. Choose the channels that resonate most with your brand and audience for maximum impact.

3. Remember best practices when creating promotional content

Layout, typography and even color choice can all have a huge impact on the success of your visual promotional content. For more help with this, you can download Sprii's Promotional Playbook for more insights and breakdowns from our Resources page.

Caroline Bergmann
Caroline Bergmann
Live Shopping Host at Wally & Whiz
Morten Moesgaard
Morten Moesgaard
Head of Clients & Operations at Let's Go Live
EPISODE
5

How to find the perfect Live Shopping host

40
MIN WATCH TIME
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