Live Shopping customer stories: Success & lessons learned

1. Leverage star power

Use celebrities or influencers to build buzz, garner viewers, and enhance your brand’s identity.

2. No studio? No problem!

Live Shopping doesn’t require a fancy studio: you can host your show from anywhere!

3. Strike a balance

Keep your shows entertaining and engaging (but also on brand). The idea is to strike a balance between entertaining shows and strong brand identity.

4. Consistency is key

Be consistent across time, concept, host and more, as these build trust and familiarity.

5. Build community

Get your community directly involved! Host live events where people can learn to use your products effectively. These events not only showcase the product's functionality but also foster a sense of connection and brand loyalty.