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About this course

5
MIN WATCH TIME

In this final course our Live Shopping Crash Course, we unlock strategies to grow your viewership and measure your success. You’ll learn how to attract and retain a loyal audience, leverage collaborations, and harness data to continually improve. Whether you’re gearing up for your first broadcast or looking to optimize your ongoing series, these insights will keep your viewers coming back episode after episode.

Here’s a glimpse of what awaits:

✅ Getting viewers to your show: Pre-live promotion tactics to build anticipation

✅ Promoting your shows: Ongoing reminders, events, and paid ads for maximum reach

✅ Keeping engagement high: Interactive techniques and gamification to sustain interest

✅ Using collaboration: Partnering with influencers and ambassadors to expand your audience

✅ Tracking performance: Analyzing metrics to refine your approach and boost results

Key takeaways

Build pre-live hype

Promote across social media, email, your website, and in-store, teasing special deals or themes to give viewers a compelling reason to tune in.

Use reminders and events

Create Facebook events, schedule posts and emails, and consider paid ads. Leverage Sprii’s live reminders to DM followers right before you go live.

Keep interactions fresh

Read and answer comments live, run quizzes or mini-challenges, and offer exclusive, time-limited deals to maintain excitement throughout the stream.

Partner for reach

Team up with influencers, brand ambassadors, or complementary brands whose audiences align with yours - invite them to co-host or promote your show for added credibility and exposure.

Analyze and iterate

After each show, dive into viewer counts, engagement peaks, product sales, and drop-off points. Use those insights to tweak format, timing, and offers for continual growth.

Katrine Nørgaard
Katrine Nørgaard
Live Shopping Expert at Sprii

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