NEWS
5
min read time
January 18, 2024

Ava May Aromas Launches Live Shopping with Sprii

Rapidly growing scented candle and wax melt brand chooses innovative livestream shopping to deepen customer relationships and interactivity.

Ava May Aromas Launches Live Shopping with Sprii
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Ava May Aromas, the beloved home fragrance brand renowned for its scented candles and wax melts, has partnered with pioneering live shopping platform Sprii. As part of its aggressive growth strategy, Ava May Aromas will leverage Sprii’s technology to launch engaging live shopping events in 2024.  

With encouragement from cleaning influencer Mrs Hinch, who has been a supporter of Ava May Aromas since its launch in 2018, the brand is embracing live shopping as an impactful new channel to engage with customers.

Ava May Aromas is an artisanal home fragrance brand based in South Yorkshire, UK that hand-pours scented candles and wax melts.

Hannah Chapman, Founder of Ava May Aromas, spoke about the exponential growth of her homegrown brand and the potential of live shopping to propel further expansion:

We’ve experienced incredible organic growth in just a few short years, thanks in part to the personal touch we put into every hand-poured product. Live shopping presents a fantastic opportunity to bring that personal experience into the digital space, interacting with our amazing customers in real time.

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The partnership will introduce livestream shopping capabilities directly on Ava May Aromas’ website, with interactive, live video content highlighting featured products and limited-time offers. Shoppers will be able to seamlessly shop the featured products from the live video stream for a frictionless, engaging experience that helps convert viewers into loyal customers.

Hanna Chapman, founder of Ava May, launched the brand in 2018 with the encouragement from cleaning influencer Mrs Hinch.

Christian Vester, Co-Founder and CEO of Sprii added:

Hannah has built a strong brand that resonates so strongly with its customers, thanks to the passion infused into Ava May Aromas. We’re thrilled to help strengthen that customer connection even further through live shopping and introduce the brand to new audiences globally as Hannah continues to grow her business.

The collaboration will kick off an initiative to eventually bring live shopping capabilities to other ventures within the Nicky Story Holdings Group – ‘Supplies For Candles’ and ‘The Soap Kitchen’ by 2024.

About Ava May Aromas:

Ava May Aromas is an artisanal home fragrance brand based in South Yorkshire, UK that hand-pours scented candles and wax melts. Founded by entrepreneur Hannah Chapman, the brand has experienced exponential growth since its launch in 2018 with promotion from cleaning influencer Mrs Hinch.

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