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January 18, 2024

Ava May Aromas Launches Live Shopping with Sprii

Rapidly growing scented candle and wax melt brand chooses innovative livestream shopping to deepen customer relationships and interactivity.

Ava May Aromas Launches Live Shopping with Sprii
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‍Ava May Aromas, the beloved home fragrance brand renowned for its scented candles and wax melts, has partnered with pioneering live shopping platform Sprii. As part of its aggressive growth strategy, Ava May Aromas will leverage Sprii’s technology to launch engaging live shopping events in 2024.  

With encouragement from cleaning influencer Mrs Hinch, who has been a supporter of Ava May Aromas since its launch in 2018, the brand is embracing live shopping as an impactful new channel to engage with customers.

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Ava May Aromas is an artisanal home fragrance brand based in South Yorkshire, UK that hand-pours scented candles and wax melts.

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Hannah Chapman, Founder of Ava May Aromas, spoke about the exponential growth of her homegrown brand and the potential of live shopping to propel further expansion:

We’ve experienced incredible organic growth in just a few short years, thanks in part to the personal touch we put into every hand-poured product. Live shopping presents a fantastic opportunity to bring that personal experience into the digital space, interacting with our amazing customers in real time.

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The partnership will introduce livestream shopping capabilities directly on Ava May Aromas’ website, with interactive, live video content highlighting featured products and limited-time offers. Shoppers will be able to seamlessly shop the featured products from the live video stream for a frictionless, engaging experience that helps convert viewers into loyal customers.

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Hanna Chapman, founder of Ava May, launched the brand in 2018 with the encouragement from cleaning influencer Mrs Hinch.

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Christian Vester, Co-Founder and CEO of Sprii added:

Hannah has built a strong brand that resonates so strongly with its customers, thanks to the passion infused into Ava May Aromas. We’re thrilled to help strengthen that customer connection even further through live shopping and introduce the brand to new audiences globally as Hannah continues to grow her business.

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The collaboration will kick off an initiative to eventually bring live shopping capabilities to other ventures within the Nicky Story Holdings Group – ‘Supplies For Candles’ and ‘The Soap Kitchen’ by 2024.

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About Ava May Aromas:

Ava May Aromas is an artisanal home fragrance brand based in South Yorkshire, UK that hand-pours scented candles and wax melts. Founded by entrepreneur Hannah Chapman, the brand has experienced exponential growth since its launch in 2018 with promotion from cleaning influencer Mrs Hinch.

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Discover how Live Shopping

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Whoa, Live shopping crushes E-commerce
Learn how they compareand discover the 12 key industry benchmarks.
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Sprii in Action

During a Live Shopping event, Sprii automatically replies to comments, creates orders for your customers, sends them a link to their basket, and handles payment and shipping.

5. Create hype & excitement during your events

The beauty of Live Shopping is that it can be used in so many ways. This is particularly valuable during Black Friday and Cyber Monday when businesses are looking to engage their viewers in as many ways as possible.
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Here are 3 ways to create hype and get customers excited about your Black Friday events so you can achieve your revenue goals.

5. Create hype & excitement during your events

During Black Friday and Cyber Monday, potential customers often experience an intense pressure to participate in the shopping frenzy, driven by the fear that they will miss out on the best deals and discounts if they don't join in.
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Live Shopping enables viewers to make purchases instantly while watching the stream, which can be especially effective during Black Friday and Cyber Monday when time-limited deals are available. This instant purchasing capability can drive sales during Live Shopping events.

With Live Shopping, consumers get the personal assistance of an in-store shopping experience and the convenience of being able to shop from the comfort of their own sofa or favorite coffee shop.

Viewers can get information from the retailer in real-time by asking questions directly in the Live Shopping event.

During a live show, viewers can ask questions and get answers in real-time. Even better, they can interact with each other and share their experiences with your products.

AspectTraditional E-Commerce JourneyLive Shopping Journey
Marketing ApproachHigh ad spend and several channels to attract shoppers to webshopLeveraging existing social media followers
NavigationRequires navigating through a static webshop to find products.Requires nothing more than watching a live video to discover new products.
Product PresentationProducts are presented through static images. Products are presented in a live video by engaging hosts.
Customer ExperienceFeels like a business transaction.Feels like a personal connection.
Engagement and InteractionLimited to static product descriptions, images, and occasional customer reviewsOffers real-time interaction between hosts and viewers, allowing for immediate Q&A, live demonstrations, and personalized recommendations
Customer ExperienceCustomers independently navigate the webshop and make purchase decisions without help.Customers are guided through products, receive helpful information, and can ask questions as well as see what others are writing and asking.
Conversion RatesRelies on well-designed websites and optimized marketing funnels to convert visitors into buyers.Often achieves higher conversion rates due to the sense of urgency and interactive nature of live events.
Customer Acquisition Cost (CAC)Higher CAC due to extensive marketing efforts across various channels.Typically lower CAC by leveraging social media followings and organic engagement during live events.
Return RatesHigher return rates due to customers not fully understanding the product before purchase.Lower return rates as live demonstrations provide a clearer understanding of the product, leading to more informed purchasing decisions.
Time to sellCan range from hours to weeks or even months. Often much quicker, ranging from minutes to hours.
Metric Traditional E-Commerce Live Shopping²
 Avg. Conversion Rate 2.5%³  Up to 60% (Sprii Data)
 Avg. View Time 54 seconds⁴ 20+ minutes (Sprii Data)
 Avg. Checkout Rate 45%⁵ 60% (Sprii Data)
 Avg. Return Rate 20-30%⁶ Under 10% (Sprii Data)
 Avg. Customer Acquisition Cost (CAC) +€50⁷ 0*
 Avg. Sales Cycle Hours, weeks, months Minutes