NEWS
5
min read time
September 4, 2023

ELISA is now Sprii: A new chapter in Live Shopping

ELISA is changing to Sprii, and there are many great reasons for this. Read this article to learn exactly why.

ELISA is now Sprii: A new chapter in Live Shopping
Table of Contents

When we first christened our venture as ELISA, we envisioned an intimate world of shopping, where connection and experience would be paramount. And for a long time, ELISA served us well, capturing the essence of our early days. But, as with any great story, change is the only constant.

As we stand at this pivotal moment in our journey, we find ourselves on the cusp of an evolution. Our aspirations have grown, much like a fledgling bird that matures, ready to leave the security of its nest. We are now poised to spread our wings, soar higher, and explore territories uncharted.

But to do so, we need a brand that isn’t just a representation but an embodiment of our ambitions. A brand that can keep pace with our vision of pushing the envelope and bringing about transformative changes in the world of retail, e-commerce, and live shopping. A name that gives us the room to stretch, dream, and achieve. Enter Sprii.

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Why Sprii? It's simple. Sprii isn't just a name; it's an emotion. It evokes feelings of growth, movement, and momentum. It encapsulates our journey – a journey where we have matured from being merely an innovative product to an innovative tech powerhouse. A journey where we aren't just following trends, but are spearheading a seismic shift in the way businesses and customers interact in the e-commerce sphere. Sprii represents our unwavering commitment to challenge, disrupt, and redefine - whether it’s the traditional norms of e-commerce or the established pathways of brick-and-mortar shopping.

"For a long time, ELISA served us well, capturing the essence of our early days. But, as with any great story, change is the only constant."

We’re not just part of the e-commerce world; we’re leading a movement. A movement that aims to re-imagine the very essence of shopping. We dream of a world where the lines between digital and physical blur, where the excitement of live shopping becomes an integral part of the day-to-day retail experience. Our goal? To make Sprii synonymous with live shopping.

While "Let’s Google it" became a phrase of the digital age, we're laying the groundwork for Sprii to be the word on everyone's lips when they think of live shopping. Ambitious? Of course. But we’ve always dreamed big.

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Our aspiration with Sprii is not just to be another name in the industry. We are here to lead, to become the go-to hub for all things related to live shopping. We don’t just want to be a marketplace; we aim to be the enabler. A full-service ecosystem that facilitates, nurtures, and amplifies the essence of live shopping.

Read: Most frequently asked questions about the new Sprii brand


In Sprii, we see a reflection of our evolved self – a brand that matches our global ambitions, one that embodies our passion, and one that resonates with our commitment to redefining shopping experiences.

"Sprii isn't just a name; it's an emotion. It evokes feelings of growth, movement, and momentum."

So, as we bid adieu to ELISA and embrace Sprii, we invite you to be a part of this exciting new chapter. It’s not just a rebranding; it’s a revolution. Join us as we Sprii our way into the future, crafting unparalleled shopping experiences and setting new benchmarks for the world to follow.

Let the journey of Sprii begin!

Nikolai Aas Pedersen
Sprii Founder

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Sprii in Action

During a Live Shopping event, Sprii automatically replies to comments, creates orders for your customers, sends them a link to their basket, and handles payment and shipping.

5. Create hype & excitement during your events

The beauty of Live Shopping is that it can be used in so many ways. This is particularly valuable during Black Friday and Cyber Monday when businesses are looking to engage their viewers in as many ways as possible.

Here are 3 ways to create hype and get customers excited about your Black Friday events so you can achieve your revenue goals.

5. Create hype & excitement during your events

During Black Friday and Cyber Monday, potential customers often experience an intense pressure to participate in the shopping frenzy, driven by the fear that they will miss out on the best deals and discounts if they don't join in.

Live Shopping enables viewers to make purchases instantly while watching the stream, which can be especially effective during Black Friday and Cyber Monday when time-limited deals are available. This instant purchasing capability can drive sales during Live Shopping events.

With Live Shopping, consumers get the personal assistance of an in-store shopping experience and the convenience of being able to shop from the comfort of their own sofa or favorite coffee shop.

Viewers can get information from the retailer in real-time by asking questions directly in the Live Shopping event.

During a live show, viewers can ask questions and get answers in real-time. Even better, they can interact with each other and share their experiences with your products.

AspectTraditional E-Commerce JourneyLive Shopping Journey
Marketing ApproachHigh ad spend and several channels to attract shoppers to webshopLeveraging existing social media followers
NavigationRequires navigating through a static webshop to find products.Requires nothing more than watching a live video to discover new products.
Product PresentationProducts are presented through static images. Products are presented in a live video by engaging hosts.
Customer ExperienceFeels like a business transaction.Feels like a personal connection.
Engagement and InteractionLimited to static product descriptions, images, and occasional customer reviewsOffers real-time interaction between hosts and viewers, allowing for immediate Q&A, live demonstrations, and personalized recommendations
Customer ExperienceCustomers independently navigate the webshop and make purchase decisions without help.Customers are guided through products, receive helpful information, and can ask questions as well as see what others are writing and asking.
Conversion RatesRelies on well-designed websites and optimized marketing funnels to convert visitors into buyers.Often achieves higher conversion rates due to the sense of urgency and interactive nature of live events.
Customer Acquisition Cost (CAC)Higher CAC due to extensive marketing efforts across various channels.Typically lower CAC by leveraging social media followings and organic engagement during live events.
Return RatesHigher return rates due to customers not fully understanding the product before purchase.Lower return rates as live demonstrations provide a clearer understanding of the product, leading to more informed purchasing decisions.
Time to sellCan range from hours to weeks or even months. Often much quicker, ranging from minutes to hours.
Metric Traditional E-Commerce Live Shopping²
 Avg. Conversion Rate 2.5%³  Up to 60% (Sprii Data)
 Avg. View Time 54 seconds⁴ 20+ minutes (Sprii Data)
 Avg. Checkout Rate 45%⁵ 60% (Sprii Data)
 Avg. Return Rate 20-30%⁶ Under 10% (Sprii Data)
 Avg. Customer Acquisition Cost (CAC) +€50⁷ 0*
 Avg. Sales Cycle Hours, weeks, months Minutes