Most frequently asked questions about the new Sprii brand

Want to know how our rebranding is going to affect you? Read this FAQ and get answers to all the questions about our new Sprii brand.

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Rebranding a company is an exciting inflection point in any company's journey, but it also gives rise to lots of questions. Here are the top 10 most frequently asked questions about the new Sprii brand.

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1. Why are you rebranding the company?‍

There are a few reasons, chief among them being that we've outgrown ELISA (Easy Live Sales) and feel it's time to take things up to a whole new level. We need a brand that can keep pace with our vision of pushing the envelope and bringing about transformative changes in the world of retail, e-commerce, and live shopping - not just live sales.

Our aspiration with Sprii is not just to be another name in the industry. We aim to become the market leaders, to be the go-to hub for all things related to live shopping. We don’t just want to be a marketplace; we strive to be the enabler - a full-service ecosystem that facilitates, nurtures, and amplifies the essence of live shopping. We feel Sprii let's us do all of that and more.

2. What does Sprii mean?

"Sprii" is inspired by the word "Spree", which to us is best viewed as an outburst of activity, namely engaging in a fun, informative, interactive online shopping experience. But Sprii isn't just a name; it's an emotion. It evokes feelings of growth, movement, and momentum. It encapsulates our journey – a journey where we have matured from being merely an innovative product to an innovative tech powerhouse. A journey where we aren't just following trends, but are spearheading a seismic shift in the way businesses and customers interact in the e-commerce sphere.

3. How is Sprii pronounced?

Sprii is pronounced just like "Spree" /spriː/

4. How will the rebrand affect me as a customer?

Simply put, the rebrand is only going to make your experience as a customer better. We're not only improving and professionalizing the look and feel of everything we're doing, but we're also doubling-down on making the product better than ever. As a customer, you'll notice this most by the major improvements we're making to our user interface, which is designed to make your experience easier, faster, and more impactful.

And don't worry, there'll be no disruptions to our products and services. You don't even have to lift a finger; we'll take care of all the heavy lifting so you can sit back and enjoy the new view.

5. What about the ELISA logo on my live shows?

The legendary ELISA logo will now be replaced with the new and equally legend Sprii logo, which is more subtle yet still distinctive.

6. Why is the website only in English?

Let's face it, English is the lingua franca of business. It's the most widely spoken language in the world, and the language of choice for international business communication. This means that by using English as our official company language, we can more easily communicate with customers, partners, and suppliers around the world. English is also a neutral language since it doesn't belong to any one country or culture, which helps us create a more inclusive and welcoming workplace. This is especially important for companies like ours that operate in multiple countries and have a diverse workforce. But don't worry, the product is still available in multiple languages and currencies.

7. Can I still get support in local language?

You bet you can. Our customer support team and live shopping experts still speak multiple languages and are on standby to deliver the unparalleled customer service that we've been known for since day one. And that goes for email, telephone, and meetings. So even though the website is in English, there's always a human available to speak your language.

8. What's gonna happen to the Sprii marketplace?

The marketplace that's gone under moniker of "Sprii" will now become a part of the Sprii ecosystem and continue to be a marketplace for brands and retailers to reach end users.