WEBINARS
45
min read time
November 5, 2024

On-demand Webinar: Gamification: 5 ways to win Black Friday

Gamification: 5 ways to win Black Friday

On-demand Webinar: Gamification: 5 ways to win Black Friday
Table of Contents

Discover how the best companies keep their audiences glued to the screen with exciting gamification and interactive experiences!


Everyone knows Black Friday is a massive day for sales, but how do you attract the most buyers in this highly competitive shopping season? The best companies out there are going live and keep viewers hooked with gamification.

Gamification isn’t just a buzzword — find out the practical steps you can implement to capture people’s attention, drive sales, and increase brand loyalty.

This webinar touches on:

✔️  What gamification means.

✔️  Why it matters in E-commerce.

✔️  How to gamify your Black Friday event.

✔️  Using it to keep viewers watching longer.

✔️  How to use gamification to boost sales.

✔️  Which gamification tricks work best.

✔️  How companies are using it to succeed.


Profiles:

Christian Vester

As the Co-founder and CEO of Sprii, Christian is widely regarded as one of the leading Live Shopping experts in Europe. With his determination to push the boundaries of video commerce, he has helped to advance the industry across global markets.

Benjamin Henriksen

Live Shopping innovator and master at planning and producing Live Shopping events. Benjamin co-founded “Let’s Go Live”, Denmark’s first full-service Live Shopping Agency in 2021, now serving hundreds of top businesses.

Discover how Live Shopping

can 20X your conversions

Experience Live Shopping with Sprii

Calculate your potential revenue

Use our Live Shopping calculator to see how much you could earn.

The #1 Live Shopping master class is here
Unleash the power of Live Shopping with Sprii's 5-part bootcamp series!
Crush Black Friday with Live Shopping
Win the retail rush with this playbook packed with Live Shopping strategies
Whoa, Live shopping crushes E-commerce
Learn how they compareand discover the 12 key industry benchmarks.
BLACK FRIDAY WEBINAR
How Elgiganten smashes sales with Live Shopping
Learn how leading retailers leverage Live Shopping on Black Friday
The #1 Live Shopping demo experience
See how a Sprii-powered
Live Shopping event works on FB, IG and your website
BLACK FRIDAY WEBINAR
Gamification:
5 ways to win Black Friday
Learn about 5 Live Shopping strategies to dominate Black Friday
Join now
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Discover how Live Shopping
 can 20X your conversions

Experience Live Shopping with Sprii

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Sprii in Action

During a Live Shopping event, Sprii automatically replies to comments, creates orders for your customers, sends them a link to their basket, and handles payment and shipping.

5. Create hype & excitement during your events

The beauty of Live Shopping is that it can be used in so many ways. This is particularly valuable during Black Friday and Cyber Monday when businesses are looking to engage their viewers in as many ways as possible.

Here are 3 ways to create hype and get customers excited about your Black Friday events so you can achieve your revenue goals.

5. Create hype & excitement during your events

During Black Friday and Cyber Monday, potential customers often experience an intense pressure to participate in the shopping frenzy, driven by the fear that they will miss out on the best deals and discounts if they don't join in.

Live Shopping enables viewers to make purchases instantly while watching the stream, which can be especially effective during Black Friday and Cyber Monday when time-limited deals are available. This instant purchasing capability can drive sales during Live Shopping events.

With Live Shopping, consumers get the personal assistance of an in-store shopping experience and the convenience of being able to shop from the comfort of their own sofa or favorite coffee shop.

Viewers can get information from the retailer in real-time by asking questions directly in the Live Shopping event.

During a live show, viewers can ask questions and get answers in real-time. Even better, they can interact with each other and share their experiences with your products.

AspectTraditional E-Commerce JourneyLive Shopping Journey
Marketing ApproachHigh ad spend and several channels to attract shoppers to webshopLeveraging existing social media followers
NavigationRequires navigating through a static webshop to find products.Requires nothing more than watching a live video to discover new products.
Product PresentationProducts are presented through static images. Products are presented in a live video by engaging hosts.
Customer ExperienceFeels like a business transaction.Feels like a personal connection.
Engagement and InteractionLimited to static product descriptions, images, and occasional customer reviewsOffers real-time interaction between hosts and viewers, allowing for immediate Q&A, live demonstrations, and personalized recommendations
Customer ExperienceCustomers independently navigate the webshop and make purchase decisions without help.Customers are guided through products, receive helpful information, and can ask questions as well as see what others are writing and asking.
Conversion RatesRelies on well-designed websites and optimized marketing funnels to convert visitors into buyers.Often achieves higher conversion rates due to the sense of urgency and interactive nature of live events.
Customer Acquisition Cost (CAC)Higher CAC due to extensive marketing efforts across various channels.Typically lower CAC by leveraging social media followings and organic engagement during live events.
Return RatesHigher return rates due to customers not fully understanding the product before purchase.Lower return rates as live demonstrations provide a clearer understanding of the product, leading to more informed purchasing decisions.
Time to sellCan range from hours to weeks or even months. Often much quicker, ranging from minutes to hours.
Metric Traditional E-Commerce Live Shopping²
 Avg. Conversion Rate 2.5%³  Up to 60% (Sprii Data)
 Avg. View Time 54 seconds⁴ 20+ minutes (Sprii Data)
 Avg. Checkout Rate 45%⁵ 60% (Sprii Data)
 Avg. Return Rate 20-30%⁶ Under 10% (Sprii Data)
 Avg. Customer Acquisition Cost (CAC) +€50⁷ 0*
 Avg. Sales Cycle Hours, weeks, months Minutes