Reviewing the first half of 2024: A personal note from Sprii’s founders

2024 started off with a bang, as we returned to our offices with a renewed commitment to making our customers’ Live Shopping events truly shine and deliver even better results.

We did this with a 360 degree plan that involved all departments at Sprii. For example, our product development team made huge strides in improving platform performance and launching powerful new features. Our customer success department developed volumes of new knowledge base articles and tutorials to help you get the most out of Sprii. And our marketing team published a plethora of new eBooks, step-by-step guides, real-life cases, and webinars to help inspire and improve our customers’ Live Shopping initiatives. 

This period was also marked by remarkable achievements, significant growth, and unwavering support from our community. We entered new markets, spoke at conferences and think-tanks around the world, and welcomed some seriously talented new people to our team. 

Here are a few highlights from this year so far: 

Collaborative development and innovation

We always pay close attention to our customers' inputs, ideas, and suggestions, turning their feedback into a constantly evolving product development plan. At Sprii, we think of this as “collaborative development,” and this year, we’ve made numerous improvements, including:

• Sharper onsite solution design and interface (see example below)
• Improved live reminder deliverability score
• Better order management interface and exports
• A native streaming solution for Instagram
• Better multiple webshop integrations
• Enhanced gamification creation, presentation, and controls
• A new level of intelligence for recognizing and accepting buycode typos

We believe these improvements significantly contribute to our customers’ success with Live Shopping, and we’re honored to play a role in their growth stories.

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Loads of Live Shopping resources 

Our goal is to give customers the best shot at success with Live Shopping. To do this, we have created a whole universe of content to help them on their journey. 

In the past 6 months, we have published 40+ help articles, how-to guides, and video tutorials which you can read at our Knowledge Base.

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We’re on a mission to inspire our customers and the retail industry as a whole about the power of Live Shopping. Which is why we’re continually fuelling our library of Inspiration with new articles, success stories, ebooks, guides and webinars. 

From our 2024 E-commerce Predictions ebook to our Recipe for the Perfect Live Shopping Event, we’ve invested heavily in sharing our best practices with our community. Leaning on the wisdom of our customers and industry insiders, we have run 7 webinars which you can watch on demand. 

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Inspiration: Learn how Create and Craft is winning with our new 30-day Success Plan

We also launched a 30-day Success Plan for all new customers, and we have already seen the positive impact of this. 

The UK-based craft supplies retailer, Create and Craft has been working closely with our Customer Success team, following the steps in our 30-day Success Plan. 

Since they launched Live Shopping Events on their Facebook and Instagram pages, they have hosted 11 live events, with total views reaching 66k and nearly 10k comments. This has helped boost their organic reach across the platforms to 1.7million on Facebook and 238k on Instagram. A whopping 98% increase! 

If you would also like to start making the most of Sprii, reach out to your Customer Success representative for access to this guide. 

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Championing Live Shopping all over the world!

Our team has traveled the globe championing Live Shopping, and we’ve been invited to share our insights at industry conferences, events, podcasts, and with various industry media. Being featured in publications like Retail Week, Drapers, Retail Gazette, Netthandel, RetailNews, DetailWatch, and Dagligvarunytt, among many others, has been a testament to our impact.

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As pioneers in the Live Shopping realm, our team is always ready to share our insights on how to supercharge customer engagement and drive revenue! So if you need an inspiring speaker for your next event (conference or privately for just your company), feel free to contact us.

New markets and categories

Expanding beyond Denmark, we now proudly serve 2,400 customers across more than 10 countries, with the UK emerging as a key growth market. With household names like Joules, Create and Craft (Hochanda Global Limited), SCAMP & DUDE, and Plouise on board, we’re committed to making Live Shopping accessible and effortless for more brands in the UK.

New markets aside, we’re also experiencing a diversification in our customer portfolio. With roots in the fashion industry, we have always had a strong customer base in fashion and beauty, and in recent years have also grown to serve a large number of customers in the Home Decor, Food & Beverage, Electronics, Hobby & DIY, and Pet Accessory verticals.

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With more companies wanting to join the Authentic Commerce revolution, we’ve seen our first few Live shows for charity events (for example, Normal in collaboration with Lykkeliga). We’ve also seen stellar examples of how Live Shopping can be used for sports clubs and communities, such as The Danish Football League (DBU) and The Professional Squash Association (PSA). Contrary to the belief that Live Shopping only works for impulse buys, we’ve also welcomed a few travel companies like Primo Tours.

Sprii’s team and network is growing

Diversification of our customer portfolio further strengthens our platform and provides us with even more input to keep improving Sprii. New markets and more customers have also fueled our growth and ability to hire new employees to serve our community. 

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Today, we have nearly 50 employees working in Denmark, Sweden, Norway, the UK, Spain, Slovakia and Mauritius.

Entering new markets, we’ve also partnered with social commerce, video production, and marketing agencies across Europe. This helps our clients get access to supplementary services along with our Live Shopping Platform, such as social media marketing and video production services. Get in touch with our team for the list of Sprii partners in your country.

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Final thoughts

It’s been a whirlwind of a half year, and we can’t wait to see how the rest of the year will unfold. 

Whether you’re a customer, a partner, a service provider or one of our amazingly talented Spriinters, we thank you from the bottom of our hearts. None of this could be possible without you.

Here’s to achieving even greater heights together in the second half of 2024 and beyond!

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