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9
min read time
August 16, 2023

How to Create an Event on Facebook on iPhone, Android, and PC

Learn to create Facebook events on iPhone, Android, and PC. With our guide, you can plan, promote, and engage with your entire community in no time.

How to Create an Event on Facebook on iPhone, Android, and PC
Table of Contents

Whether you’re planning a birthday party, a charity fundraiser, or diving deep into live shopping knowing how to create a Facebook event is a quick and easy way to get the word out to your audience. In this post, we’ll walk you through the steps on how to create a Facebook event on your iPhone, Android phone, or PC.

If you want a quick and easy guide on how to set up live shopping events with Sprii, we've got you covered! Check out this step-by-step guide that takes you through everything you need to know:

Before you start your Facebook event

If you want to enjoy the benefits of live streaming on Facebook, you should learn how to set up cool Facebook events. Creating events on Facebook is quite simple, but there are a few crucial factors you should be aware of before you begin creating events. Below, we give you the 3 most important topics that you should be aware of, so you are completely ready to create your events.

Don’t publish too soon

Don’t publish your Facebook events too soon. Even though it’s a good idea to have some time to promote your event, people shouldn’t forget about the event. Creating the event a couple of weeks before it happens is fine. That should give you enough time to advertise the event while people remember and are excited for the days up to the start.

You can’t change privacy settings after you publish the event

It is also important to know that you can’t change your event details from public to private or anything else for that matter. Make sure that you are sure about this before you publish the event. If you need to change these settings, tap “Cancel Event” and start over.

Creating an event on Facebook on mobile and PC is different

It might not come as a surprise. However, creating an event on mobile and PC can be a bit different. We of course give you a guide for both of them so you have no doubts in the future.

How to create an online event on Facebook

Facebook is a great platform to create and promote online events. Whether you want to host a virtual conference, workshop, webinar, or even a simple social gathering, Facebook can help you reach a wide audience and engage with your attendees.

You can create an event on Facebook with both your mobile and your computer. We give you the super easy steps to do exactly that right here!

How to create an event on Facebook on mobile

Facebook on mobile

Whether you own an Android, an iPhone, or a tablet, creating an event on Facebook is super easy. Just follow the steps below, and you’ll have a Facebook event ready in no time. If you want to know how to create an event on the Facebook app, make sure you already have the app downloaded and follow these steps:

  1. Open the Facebook app on your phone.
  2. Tap the “Menu” button – the three horizontal lines – in the bottom-right corner (iPhone) or top-right corner (Android) of the screen. The “Menu” button can also be your own profile picture.
  3. Scroll down and tap “Events”.
  4. Tap the “Create” button in the top right corner of the screen. On Android, this might look like a blacked-out plus sign.
  5. Fill in the event details, including the event name, date, time, location, and event description.
  6. Choose what event settings you need.
  7. Tap “Create” to finish your Facebook event.

Your Facebook event is now ready for all your friends, family, and followers to join. You can always go back to your event to change some of the settings or check out how many people have signed up for your upcoming events.

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How to create an event on Facebook on desktop

Facebook on desktop

It’s also super easy if you want to create an event on Facebook on your PC. Just follow these steps to create an event with all the needed details:

  1. Log in to your Facebook account on your PC.
  2. Click on the “Events” tab on the left side of the screen.
  3. Click on the “Create Event” button also at the left side of your Facebook page.
  4. Enter all the necessary information about your event, which includes the event name, date, time, location, and event description.
  5. Choose whether you want to create a public or private event and the rest of your event settings.
  6. Click “Create” at the bottom of the screen to finish.

Now you know exactly how to create an event on Facebook on your desktop. It doesn’t take long and is really a great tool if you want your followers to join something specific you setting up. With almost 3 billion users, you have enough people to invite.

How to create a public event on Facebook

If you want to create a public event, you can easily do that in the event settings. Are you selling products on Facebook or running a business? Having your events open to everyone can increase your following.

How to create a private event on Facebook

You can also choose to make private events on Facebook. If you are preparing a surprise party or a birthday party, then a private event on Facebook is a good way to start. You only want to invite friends and family to the event and no one else.

If you want to create an event that is private for your business, you should do it internally because you can’t create private events from a Facebook Business Page.

Create an online event from a Facebook Business Page

Live event | ELISA.io

If you want to know how to create an event on Facebook event for Facebook Business Pages, look no further! It’s actually the same as a personal event. All you have to do is click on your business page and in the left side panel you can click on events. With that, you just follow the instructions above, and you are good to go.

How to promote your Facebook event

Now that you’ve created your Facebook event, it’s time to promote it and increase its visibility. Here are some tips to help you get started:

Invite your friends: Use the “Invite” button on your event page to invite your Facebook friends to your event. You can also share the event on your timeline or in a group to reach a wider audience.

Boost your event: Facebook offers a paid option to “boost” your event, which increases its visibility to a targeted audience. You can choose the audience, budget, and duration of the boost.

Share on other platforms: Share your event on other social media platforms like Twitter, Instagram, or LinkedIn to reach an even wider audience.

Collaborate with others: Reach out to other individuals or organizations who may be interested in promoting your event to their followers or members.

Best way to sell products online

Sell online | ELISA.io

Live events on Facebook can be an effective way to sell products online for several reasons. First, they provide an opportunity for businesses to engage with their audience in real-time and showcase their products in an interactive and engaging way.

By broadcasting live on Facebook, businesses can connect with potential customers from all over the world, giving them a chance to experience the product firsthand and ask questions in real-time. This level of interaction and engagement helps build trust and credibility with customers, which can lead to increased sales.

Another advantage of using live events on Facebook to sell products is the ability to create a sense of urgency and exclusivity. For example, businesses can offer limited-time discounts or promotions during the live event, which encourages customers to make a purchase while they have the chance.

So if you want to sell products online, you should get even more familiar with the Facebook app and start creating events for all your followers.

Wrapping up

There you have it! An easy step-to-step guide on how to create an event on Facebook on iPhone, Android, and desktop. It is super simple but a really powerful way of selling products for your business.

Today, more and more people are using events for live streaming on Facebook. That’s everything from individual influencers to large businesses that utilize this feature to their advantage. Use this guide to create the best online events on Facebook.

FAQ

Why can’t I create an event on Facebook?

There can be many reasons why you can’t create an event. Maybe some of the settings are wrong, you are using a too-large image, or something entirely different. Try to troubleshoot your problems with Facebook.

How to find events on Facebook?

Tap into the event section and sort by “Today”, “This week”, or something else. You will find all the events in that section.

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Sprii in Action

During a Live Shopping event, Sprii automatically replies to comments, creates orders for your customers, sends them a link to their basket, and handles payment and shipping.

5. Create hype & excitement during your events

The beauty of Live Shopping is that it can be used in so many ways. This is particularly valuable during Black Friday and Cyber Monday when businesses are looking to engage their viewers in as many ways as possible.

Here are 3 ways to create hype and get customers excited about your Black Friday events so you can achieve your revenue goals.

5. Create hype & excitement during your events

During Black Friday and Cyber Monday, potential customers often experience an intense pressure to participate in the shopping frenzy, driven by the fear that they will miss out on the best deals and discounts if they don't join in.

Live Shopping enables viewers to make purchases instantly while watching the stream, which can be especially effective during Black Friday and Cyber Monday when time-limited deals are available. This instant purchasing capability can drive sales during Live Shopping events.

With Live Shopping, consumers get the personal assistance of an in-store shopping experience and the convenience of being able to shop from the comfort of their own sofa or favorite coffee shop.

Viewers can get information from the retailer in real-time by asking questions directly in the Live Shopping event.

During a live show, viewers can ask questions and get answers in real-time. Even better, they can interact with each other and share their experiences with your products.

AspectTraditional E-Commerce JourneyLive Shopping Journey
Marketing ApproachHigh ad spend and several channels to attract shoppers to webshopLeveraging existing social media followers
NavigationRequires navigating through a static webshop to find products.Requires nothing more than watching a live video to discover new products.
Product PresentationProducts are presented through static images. Products are presented in a live video by engaging hosts.
Customer ExperienceFeels like a business transaction.Feels like a personal connection.
Engagement and InteractionLimited to static product descriptions, images, and occasional customer reviewsOffers real-time interaction between hosts and viewers, allowing for immediate Q&A, live demonstrations, and personalized recommendations
Customer ExperienceCustomers independently navigate the webshop and make purchase decisions without help.Customers are guided through products, receive helpful information, and can ask questions as well as see what others are writing and asking.
Conversion RatesRelies on well-designed websites and optimized marketing funnels to convert visitors into buyers.Often achieves higher conversion rates due to the sense of urgency and interactive nature of live events.
Customer Acquisition Cost (CAC)Higher CAC due to extensive marketing efforts across various channels.Typically lower CAC by leveraging social media followings and organic engagement during live events.
Return RatesHigher return rates due to customers not fully understanding the product before purchase.Lower return rates as live demonstrations provide a clearer understanding of the product, leading to more informed purchasing decisions.
Time to sellCan range from hours to weeks or even months. Often much quicker, ranging from minutes to hours.
Metric Traditional E-Commerce Live Shopping²
 Avg. Conversion Rate 2.5%³  Up to 60% (Sprii Data)
 Avg. View Time 54 seconds⁴ 20+ minutes (Sprii Data)
 Avg. Checkout Rate 45%⁵ 60% (Sprii Data)
 Avg. Return Rate 20-30%⁶ Under 10% (Sprii Data)
 Avg. Customer Acquisition Cost (CAC) +€50⁷ 0*
 Avg. Sales Cycle Hours, weeks, months Minutes