How to Find the Perfect Host for Live Shopping

Join us for Episode 5 of the Live Shopping Bootcamp: "How to Find the Perfect Host for Live Shopping"

April 3, 2024

Keypoints

Join us for Episode 4 of the Live Shopping Bootcamp: "How to Find the Perfect Host for Live Shopping"

As we wrap up our Bootcamp Webinar Series, we're delving into a crucial aspect of live shopping: the actual host. Our content creator and host Marissa is joined by legendary live shopping host and trainer, Marcy KcKenna, and Anja Kaalø Junge, a seasoned live shopping host from the Danish lifestyle brand Ecooking.

This very international trio is guaranteed to offer a diverse range of perspectives, ensuring you receive invaluable insights for your own live shopping journey.During this episode, we will be exploring questions such as:

Master the planning of every live shopping event
How many hosts is the ideal number of hosts?
What are the ideal characteristics of a good live shopping host?
What are the pros and cons of using internal vs. external hosts?

‍

This is your chance to get a deep dive into how you to find a live shopping host that your viewers will want to come back to.

The Retail Revolution

Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in.

In 2025, sales through social platforms are projected to make up approximately 17% of total global online sales and are forecasted to reach nearly $700 billion

Name Nameson

Founder at Company