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ON DEMAND

From 'Not Now' to 'Let's Go' - Getting Retailers to Embrace New Tech

Bypass the fear of change and confidently bring transformative technology into your organization to drive growth, innovation, and long-term success.

30 minutes
Lifetime access
100% free
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From “Not Now” to “Let’s Go”: Retailers Embrace New Tech
Trusted by 3000+ brands and retailers across Europe
Key insights

Inside the session

01
Why retailers struggle to adopt new technology and change
02
How leading retail teams create a culture ready for innovation
03
The mindset shifts needed to embrace Live Shopping successfully
04
Practical advice for testing and scaling new retail technology

“There’s never a perfect time for change. The retailers that win are the ones willing to test, learn, and adapt.”

Oliver Banks

Retail Transformation Director & Consultant, OB&Co

Key insights

What you'll learn

Explore these strategies, trends, and real-world examples

  • Why retailers resist new technology
  • Why testing beats waiting for perfection
  • How successful teams embrace change
  • How to build support for new ideas
  • The role of agility in retail innovation
  • Why Live Shopping is gaining momentum
SPEAKERS

Meet the experts behind the talk

Explore these strategies, trends, and real-world examples

Oliver Banks
Oliver Banks

Retail Transformation Expert, OB&Co

Oliver Banks is the founder of OB&Co, helping retailers drive transformation and achieve their goals.

Corey Morris
Corey Morris

CMO, Sprii

Corey Morris scaled Gaest.com before its Airbnb acquisition, then led go-to-market for Airbnb for Work.

Live Shopping is a vital part of our strategy, offering unparalleled opportunities
Hans Isgreen Sørensen
Hans Isgreen Sørensen
Head of E-commerce & CMO, NiceHair
Every time we go live we see a peak in our sales numbers!
Mia Nygaard Nikolajsen
Mia Nygaard Nikolajsen
Digital Product Manager, Søstrene Grene
We broke all of our engagement records with Live Shopping and it showed in our sales.
Martin Vad Jespersen
Martin Vad Jespersen
Head of E-commerce, Ecooking
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